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HOW TO GROW YOUR
BUSINESS IN A CONTENT
SATURATED WORLD
@PremiereOrlando #PremiereOrlando @adupont65
1892
@PremiereOrlando #PremiereOrlando @adupont65
ANTOINEDUPONT
#WestPalmBeach @adupont65
ANTOINEDUPONT
#WestPalmBeach @adupont65
ANTOINEDUPONT
#WestPalmBeach @adupont65
ANTOINEDUPONT
#WestPalmBeach @adupont65
#DSATL #DigitalSummit @adupont65
WIIFMWhat’s in it for me?
@PremiereOrlando #PremiereOrlando @adupont65
What Matters 

To THEM
@PremiereOrlando #PremiereOrlando @adupont65
More Visibility

Make The Phone Ring
Confused
Overwhelmed
Doesn’t work like it used to
@PremiereOrlando #PremiereOrlando @adupont65
More Visibility

Make The Phone Ring
@PremiereOrlando #PremiereOrlando @adupont65
MYTH &
BAD HABIT
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
BORING = 10s
GREAT = 30mn
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
Commercial
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
Commercial
@PremiereOrlando #PremiereOrlando @adupont65
51%Figuring How-To
(PEWResearch.org)
@PremiereOrlando #PremiereOrlando @adupont65
ENDLESS 

SOURCES
OF CONTENT
@PremiereOrlando #PremiereOrlando @adupont65
REVERSE 

ENGINEER
YOUR CONTENT
@PremiereOrlando #PremiereOrlando @adupont65
Keyword Magic Tool
@PremiereOrlando #PremiereOrlando @adupont65
AnswerThePublic.com
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Comparaisons (vs.)
Reviews
Best
@PremiereOrlando #PremiereOrlando @adupont65
HOW MUCH DOES IT
COST?
@PremiereOrlando #PremiereOrlando @adupont65
WHAT ARE THE POTENTIAL
PROBLEMS?
@PremiereOrlando #PremiereOrlando @adupont65
THIS VS. THAT
COMPARE
@PremiereOrlando #PremiereOrlando @adupont65
I WANT TO SEE
REVIEWS
@PremiereOrlando #PremiereOrlando @adupont65
WHAT IS THE
BEST…
@PremiereOrlando #PremiereOrlando @adupont65
THESE ARE THE SUBJECTS
THAT MOVE

ALL BUYING
DECISIONS.
@PremiereOrlando #PremiereOrlando @adupont65
5 Ways To Answer Their Questions:
Videos
Social Media
Blogs
Website
White Paper Download
@PremiereOrlando #PremiereOrlando @adupont65
What Matters 

To THEM
@PremiereOrlando #PremiereOrlando @adupont65
HOW TO START
@PremiereOrlando #PremiereOrlando @adupont65
A-P-P METHOD
@PremiereOrlando #PremiereOrlando @adupont65
A - AGREE
P - PROMISE
P - PREVIEW
@PremiereOrlando #PremiereOrlando @adupont65
(A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…
@PremiereOrlando #PremiereOrlando @adupont65
GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967
@PremiereOrlando #PremiereOrlando @adupont65
GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
GROW &
PROMOTE
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
#1 SOURCE
SUGGESTED
VIDEOS
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
>50%
@PremiereOrlando #PremiereOrlando @adupont65
#2 AUDIENCE
RETENTION
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
>50%
@PremiereOrlando #PremiereOrlando @adupont65
>50%
@PremiereOrlando #PremiereOrlando @adupont65
Average $8-9 per 1000
‣ $8 for 500-700 is Meh
‣ $8 for <500 is No-Good
@PremiereOrlando #PremiereOrlando @adupont65
ThruPlays is Key
$8 / 350 = $0.02
‣Under $0.05 is Awesome
‣$0.05-$0.10 is Meh
‣Above $0.10 is No-Good
@PremiereOrlando #PremiereOrlando @adupont65
Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days
@PremiereOrlando #PremiereOrlando @adupont65
9 Winning Videos
‣1/10 Winner
‣3 TOFU
‣3 MOFU
‣3 LOFU
@PremiereOrlando #PremiereOrlando @adupont65
STOP
We need to
STOP posting

boring SHIT
@PremiereOrlando #PremiereOrlando @adupont65
Quality is
the X Factor
@PremiereOrlando #PremiereOrlando @adupont65
Context is
the Y Factor
@PremiereOrlando #PremiereOrlando @adupont65
How To Generate
Revenue with Videos?
@PremiereOrlando #PremiereOrlando @adupont65
57%Decision is made before they contact you
(Gartner.com)
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
What Matters 

To THEM
@PremiereOrlando #PremiereOrlando @adupont65
@PremiereOrlando #PremiereOrlando @adupont65
Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker
antoine@katapult.biz

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