Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]: Why you should use Facebook for your business, what is Facebook for marketing, and how you can advertise your business on Facebook. https://www.meetup.com/Digital-Market... About Katapult.Marketing A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing. 561-272-8567 http://www.katapult.marketing/ About Antoine Dupont Born and raised in Paris, France, Antoine re-located in South Florida in 1989 and has worked in the events marketing and technology sector since 1998 during which he has assisted a number of businesses and non-profits achieve growth and higher levels of efficiency through the use of marketing and technology. Antoine served for several years as a board member for the South Florida Chapter of MPI (Meeting Professionals International). Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices on Design and Business development. In his spare time, Antoine enjoys tennis, water skying, playing & traveling with his wife and 3 kids. 561-272-8567 http://www.antoinedupont.com/ https://www.instagram.com/adupont65/ https://www.facebook.com/antoine.dupont

1. Facebook Marketing in 2017
How to crush the competition!!

2. Why Crush The Competition?
Because I haven’t yet heard
one client say to me :
“Go easy on them”
@adupont65

3. Let’s Start with a Story
Julia Tutle
@adupont65

4. Let’s Start with a Story
Julia Tutle
@adupont65

5. Let’s Start with a Story
Julia Tutle
@adupont65

6. Let’s Start with a Story
Julia Tutle
@adupont65

8. Let’s Start with a Story
Julia Tutle
@adupont65

9. Let’s Start with a Story
Julia Tutle
@adupont65

10. Let’s Start with a Story
Julia Tutle
@adupont65

11. What’s the moral of the Story?
WIIFM
What’s in it for me?
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12. Why does it matter?
Not sure
But it’s a great story, right?
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13. So let’s get some context here
Why Facebook?
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14. So let’s get some context here
Why?
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15. Facebook Stats
Why?
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16. Let’s Dive in….
Organic is DEAD!
3% reach at best
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17. Let’s Dive in….
Organic is DEAD!
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18. Let’s Dive in….
Organic is DEAD!
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19. Bottom line
= $$$
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20. Facebook Ads
Cheapest
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21. Facebook Ads are the
Cheapest...for now
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22. Facebook Ads are
Running out of inventory
Bidding will become increasingly
more expensive!
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23. Big No-No
Buying
Followers
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24. By 2020, Facebook will be...
All Mobile & All Video
Source: Nicola Mendelsohn
Facebook VP of EMEA
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25. Big No-No
Buying
Followers
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26. Big No-No
Buying
Followers
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27. Most Shared Content is
Awe Inspiring - 25%
Laughter - 17%
Amusement - 15%
Joy - 14%
Anger - 6%
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28. Lay the Foundation
Become a Ninja
Or Hire Someone that is!
(no Joshua in Accounting is not a Ninja)
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29. Lay the Foundation
Facebook Pixel
Facebook Wifi
Ads Manager@adupont65

30. Lay the Foundation
Facebook Pixel
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31. Lay the Foundation
Facebook Pixel
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32. Lay the Foundation
Facebook Pixel
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33. Facebook Targeting
Ability to create
A Custom Audience
(and Monitor Behaviors)
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34. Facebook Targeting
Look-a-Like
Web Visitors
Video Views@adupont65

35. What you need most is
Patience
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36. What you need most is
Patience
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37. Facebook Videos have
3x to 5x more engagement
But out of 7 posts per week
80% are links
19% are photos
<1% are videos@adupont65

38. Videos 101
Learn or
Hire
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39. Good Video Recipe
Authentic
Don’t Sell
Square@adupont65

40. Good Video Recipe
Authentic
Don’t Sell
Square@adupont65

41. Good Video Recipe
Authentic
Don’t Sell
Square@adupont65

42. Good Video Recipe
Authentic
Don’t Sell
Square@adupont65

43. Square Videos
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28% more
views on
average

44. Video Tools: Cameras
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45. Video Tools: Microphones
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46. Video Tools: Lighting
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47. Video Tools: Software (Free)
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48. Video Tools: Software (Pay)
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49. Video Tools: Software (Pay)
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50. Facebook Ads Recipe
@adupont65
Great Ad + Wrong Audience = NO
Wrong Ad + Great Audience = NO
Great Ad + Great Audience = YES

51. Facebook Ads Recipe
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Patience + Repeat = Success
(100’s of trial)

52. Facebook Ads Recipe
@adupont65
Big Budget
Not Required
$25/$50 is enough
To get data

53. Facebook Ads Recipe
@adupont65
Big Budget
Not Required
$25/$50 is enough
To get data

54. Facebook Ads Recipe
@adupont65
Big Budget
Not Required
$25/$50 is enough
To get data

55. Facebook Ads Recipe
@adupont65
Big Budget
Not Required
$25/$50 is enough
To get data

56. Facebook Ads Recipe
@adupont65
Low Ad Impressions = High Costs
High Ad Impressions = Low Cost
<PER ENGAGEMENT>

57. Facebook Ads Recipe
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58. Facebook Ads Recipe
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59. Facebook Ads Recipe
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60. Facebook Ads Recipe
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61. Q & A
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62. Thank You
CEO of KATAPULT Marketing
Digital Marketing Strategist | Speaker
www.katapult.marketing
www.antoinedupont.com
@adupont65