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Presented by:
Sunny Kumar Roy
 Global manufacturer of Pharmaceuticals
,Consumer products and Medical devices..
 Listed in FORTUNE 500 Companies
 Ranked 5th
among Top 50 Pharmaceuticals
Companies.
 230 subsidiary companies with operations
in over 57 countries.
 Well-known consumer products are the
BAND-AID Brand line of bandages,
Tylenol Medications , JOHNSON'S BABY
Products
Headquarters at
New Brunswick , New
Jersey
 Joseph Lister’s speech on “antiseptic” was the
inspiration behind creating Johnson & Johnson.
 Produced its first products in 1886
 Incorporated in 1887
 ROBERT WOOD JOHNSON served as the first
President of the company.
 In 1910,JAMES WOOD JOHNSON succeeded him
as President.
 In 1932 ,ROBERT WOOD JOHNSON II became
President.
 Robert Wood Johnson I (1887-1910)
 James Wood Johnson (1910-1932)
 Robert Wood Johnson II (1932-1963)
 Robert Wood Johnson III (1963-19650
 Philip B. Hofmann (1965-1973)
 Richard B. Sellars (1973-1976 )
 James E. Burke (1976-1989)
 Ralph S. Larsen (1989-2002)
 William C. Weldon (2002-2012)
 Alex Gorsky 2012–Present
ROBERT W. JOHNSON
(1887-1910)
Johnson & Johnson is a highly diversified company with at
least 230 subsidiaries, which it refers to as the "Johnson &
Johnson Family of Companies". Some of these subsidiaries
include:
 ALZA Corporation
 Baby Center, L.L.C.
 Johnson & Johnson, Group of Consumer Companies, Inc.
 Johnson & Johnson Health Care Systems Inc.
 Johnson & Johnson - Merck Consumer Pharmaceuticals Co.
 Johnson & Johnson Pharmaceutical Research & Development,
L.L.C.
 Pfizer Consumer
 Our first responsibility - doctors, nurses, mothers,
fathers, consumers
 Everything of high quality
 Constantly strive to reduce costs
 Customers’ orders -serviced properly
 Suppliers & distributors - make profit
 Environment is the ultimate human health issue
 Spread its roots in India during 1947.
 It was Mr. Patrick Whaley who set the foundation.
 Launched Johnson’s Baby cream and Prickly Powder.
 Product like belladonna, pharmaceutical tapes were imported
from the parent company.
 In Sep. 1957 , a new company Johnson & Johnson India Ltd.,
was created and registered.
Johnson & Johnson is organized into three
business segments:
Consumer
Pharmaceutical
Medical Devices and Diagnostics
Manufactures and markets a broad range of
products used in the fields like-
 Baby and Child Care
 Skin Care
 Oral and Wound Care
 Women’s Health Care
 Nutritional and Over-the-counter Pharmaceutical
Products
 AVEENO (Skin Care Products)
 BAND-AID (Brand Adhesive Bandages)
 CLEAN & CLEAR (Teen Skin Care Products)
 JOHNSON’S BABY (Baby Products)
 NEUTROGENA (Skin and Hair Care Products)
 REMBRANDT (Brand of Oral Care Products)
 SPLENDA (No Calorie Sweetener)
Pharmaceutical segment includes products in the following
therapeutic areas:
 Anti-Fungal
 Anti-Infective
 Cardiovascular
 Contraceptive
 Dermatology
 Gastrointestinal and many more…
 Used principally in the professional fields by
Physicians, Nurses, Therapists, Hospitals, Diagnostic
Laboratories and Clinics.
 Products include Cordis’ circulatory disease
management products, DePuy’s orthopedic joint
reconstruction and spinal care products
 #1 U.S. recommended brand by maternity
professionals
 Corporation’s most global brand
 #1 worldwide in baby skin and hair care
 10 bottles of products per year
for every baby born in the world
 Baby skin and hair care products
USD 50.2 billion in 2013
 Johnson and Johnson market share 34.5%
BABY HAIR OIL BABY SOAP BABY SHAMPOO
BABY OIL BABY LOTIONJOHNSON’S
BUDS
BABY POWDER
BABY CREAM
 Every day, many people enjoy the products and
benefits of Johnson and Johnson.
 For this brand baby care market is growing at 8%
per annum.
 Johnson and Johnson is the 2nd largest player in
Dabur India Ltd with Kimberly-Clark Corporation
in third place.
 it is one of the most trustable brand and equity that
the people are enjoying today in India.
marketing

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marketing

  • 2.  Global manufacturer of Pharmaceuticals ,Consumer products and Medical devices..  Listed in FORTUNE 500 Companies  Ranked 5th among Top 50 Pharmaceuticals Companies.  230 subsidiary companies with operations in over 57 countries.  Well-known consumer products are the BAND-AID Brand line of bandages, Tylenol Medications , JOHNSON'S BABY Products Headquarters at New Brunswick , New Jersey
  • 3.  Joseph Lister’s speech on “antiseptic” was the inspiration behind creating Johnson & Johnson.  Produced its first products in 1886  Incorporated in 1887  ROBERT WOOD JOHNSON served as the first President of the company.  In 1910,JAMES WOOD JOHNSON succeeded him as President.  In 1932 ,ROBERT WOOD JOHNSON II became President.
  • 4.  Robert Wood Johnson I (1887-1910)  James Wood Johnson (1910-1932)  Robert Wood Johnson II (1932-1963)  Robert Wood Johnson III (1963-19650  Philip B. Hofmann (1965-1973)  Richard B. Sellars (1973-1976 )  James E. Burke (1976-1989)  Ralph S. Larsen (1989-2002)  William C. Weldon (2002-2012)  Alex Gorsky 2012–Present ROBERT W. JOHNSON (1887-1910)
  • 5. Johnson & Johnson is a highly diversified company with at least 230 subsidiaries, which it refers to as the "Johnson & Johnson Family of Companies". Some of these subsidiaries include:  ALZA Corporation  Baby Center, L.L.C.  Johnson & Johnson, Group of Consumer Companies, Inc.  Johnson & Johnson Health Care Systems Inc.  Johnson & Johnson - Merck Consumer Pharmaceuticals Co.  Johnson & Johnson Pharmaceutical Research & Development, L.L.C.  Pfizer Consumer
  • 6.  Our first responsibility - doctors, nurses, mothers, fathers, consumers  Everything of high quality  Constantly strive to reduce costs  Customers’ orders -serviced properly  Suppliers & distributors - make profit  Environment is the ultimate human health issue
  • 7.  Spread its roots in India during 1947.  It was Mr. Patrick Whaley who set the foundation.  Launched Johnson’s Baby cream and Prickly Powder.  Product like belladonna, pharmaceutical tapes were imported from the parent company.  In Sep. 1957 , a new company Johnson & Johnson India Ltd., was created and registered.
  • 8. Johnson & Johnson is organized into three business segments: Consumer Pharmaceutical Medical Devices and Diagnostics
  • 9. Manufactures and markets a broad range of products used in the fields like-  Baby and Child Care  Skin Care  Oral and Wound Care  Women’s Health Care  Nutritional and Over-the-counter Pharmaceutical Products
  • 10.  AVEENO (Skin Care Products)  BAND-AID (Brand Adhesive Bandages)  CLEAN & CLEAR (Teen Skin Care Products)  JOHNSON’S BABY (Baby Products)  NEUTROGENA (Skin and Hair Care Products)  REMBRANDT (Brand of Oral Care Products)  SPLENDA (No Calorie Sweetener)
  • 11. Pharmaceutical segment includes products in the following therapeutic areas:  Anti-Fungal  Anti-Infective  Cardiovascular  Contraceptive  Dermatology  Gastrointestinal and many more…
  • 12.  Used principally in the professional fields by Physicians, Nurses, Therapists, Hospitals, Diagnostic Laboratories and Clinics.  Products include Cordis’ circulatory disease management products, DePuy’s orthopedic joint reconstruction and spinal care products
  • 13.  #1 U.S. recommended brand by maternity professionals  Corporation’s most global brand  #1 worldwide in baby skin and hair care  10 bottles of products per year for every baby born in the world  Baby skin and hair care products USD 50.2 billion in 2013  Johnson and Johnson market share 34.5%
  • 14. BABY HAIR OIL BABY SOAP BABY SHAMPOO BABY OIL BABY LOTIONJOHNSON’S BUDS BABY POWDER BABY CREAM
  • 15.
  • 16.  Every day, many people enjoy the products and benefits of Johnson and Johnson.  For this brand baby care market is growing at 8% per annum.  Johnson and Johnson is the 2nd largest player in Dabur India Ltd with Kimberly-Clark Corporation in third place.  it is one of the most trustable brand and equity that the people are enjoying today in India.