Click-and-collect services have become an integral part of the modern retail business. Planogram ensure products are well-organized, orders are fulfilled accurately, and customers enjoy a smooth and efficient experience.

1. The Role of
Planograms in
Click-and-Collect
Services

2. What is Click-and-Collect Services?
It enables shoppers to make
purchases online and collect
their items from a physical
store, eliminating the need
to navigate crowded aisles.
Click-and-collect services,
also known as "buy online,
pick up in-store" or BOPIS,
have emerged as a popular
solution to meet these
demands.

3. How can Planograms Drive Click-and-Collet Service Sales?
A planogram ensures products are well-organized,
orders are fulfilled accurately, and customers
enjoy a smooth and efficient experience.
It enhances the shopping experience by making it
easier for customers to find the products they
need and boost sales.

4. Planogram Strategies to Drive Sales
Optimized
product
placement
01
Improved
employee
productivity &
reduced errors
02
Efficient
inventory
management
03
Cross-selling and
upselling
opportunities
04
Consistency
across locations
05

5. Optimized Product Placement
Planograms help retailers organize their store shelves to
ensure that items are placed strategically.
For click-and-collect orders, retailers can quickly locate
and retrieve the products on a customer's shopping list,
reducing the time it takes to fulfill an order.
In clothing stores, planograms dictate the arrangement
of seasonal apparel, ensuring that popular styles and
sizes are grouped near the click-and-collect counter.

6. Improved Employee
Productivity & Reduced Errors
•Employees responsible for fulfilling click-and-collect
orders can work more efficiently when products are
organized according to planograms.
•This led to cost savings for the retailer and faster
service for customers.
•Accurate product placement, as determined by
planograms, minimizes the chances of picking errors.
•When customers place orders online, they expect to
receive the correct items.

7. Efficient Inventory Management
By following planograms, retailers can better manage
their inventory.
This ensures that products are stocked in the right
quantities, reducing instances of overstock or
understock.
Proper inventory management benefits both in-store
shoppers and click-and-collect customers.

8. Cross-Selling and
Upselling
Opportunities
Planograms can suggest complementary products to
be placed near the items a customer ordered.
This can lead to increased sales as customers are
enticed to add more to their cart.
For instance, imagine a customer browsing for a
moisturizer.
Position skincare items nearby, such as serums or
sunscreen, enticing shoppers to complete their
purchase.
Offer personalized recommendations, suggesting
premium products based on the customer's skin type.

9. Consistency Across Locations
•For retailers with multiple stores, planograms ensure a consistent shopping experience for customers,
regardless of which location they visit.
•For instance, the placement of well-known pet food brands and accessories, such as collars, toys, and
grooming supplies, remains standardized in all stores.
•This uniformity ensures that customers can easily locate their preferred pet products, regardless of
which store they visit, enhancing their shopping experience and fostering trust in the brand.

10. Use Nexgen POG to plan and execute store shelves effectively.
www.nexgenus.com sales@nexgenus.com