1. The typography of this
advertisement is sans
serif. It is bold and black
on top of a simple silver
background which
The target audience for empathises that
these shoes will be for everyone knows about
18-30 because of the Christian Louboutins
height of heel they have and the company
and the pattern on them. doesn’t need to make
the effort of the name.
The lifestyle this The red sole is also
advert promotes is clearly on show and this
that you will have shows the trade mark of
power and feel strong Louboutins having red
and untouchable. The soles.
car crushing in this The Shoes are in the
emphasises the middle of the image
power. and take up the most
The colours are bland amount of space which
other then the shoes and puts you into the
the cars. The shoes are a direction of the shoes
colourful design which and the position of the
looks like art; therefore heel pointing straight
having a colourful down into the cars
background could disturb empathises the moral
the pictures moral. sell.

2. The target audience for
this advert is for 18-30 The colours in the background are dull and grey. The
year old ladies because of building looks to be like a museum. So the colour scheme
the design of the shoe of the back ground being ‘museum’ like could represent
and the height of the heel. that this shoe is a piece of art.
The lifestyle
this advert
promotes is a
being a
Breaking the beautiful and
jar in this powerful lady
picture shows and to be
the power and strong and
the independent.
uncontainable The dove
ness of the represents
shoe and how peace and
you will be calm. The heel
when you wear itself looks
these. The edgy and out-
connotation of going, however
this shoe is with the dove in
that you will be the top right
fierce and the hand corner, it
dove There is no font on this advertisement which show Christian gives more
represents the Louboutin arrogance, knowing that everyone will recognise the then one
beauty. red bottom of the heel. perception of
the shoe.

3. The target The brand Marc Jacobs is a well known brand. The product is presented clearly
audience for this as a Marc Jacob product which will sell the perfume. The brand is written in thin
advertisement is bold letters, located under the product name. These texts are only texts which
17-27 year old as make the advert affective and eye catching. More text could over power the
the flowers give advert as the bottle is young, pretty and sweet. The text on the bottle has to be
the connotation thin and as the Marc Jacob brand is written like this.
of youthfulness.
Marc Jacobs is a
popular brand
and implies
‘young adult’ as
other known
products such as
watches, bag
and jewellery is
aimed at 17-27
year olds.
The perfume is
aimed at females
as the feminine
flowers on the
The background is the ocean and you can also see the pale green grass and
bottle show.
the strong green tree’s branches to the right side of the advert. The background
‘Daisy’ is also
displays the perfume bottle well as the background is a dim image of the
usually a ladies
crashing sea, and the grass, in which the bottle is rested, is a deeper colour of
name or given to
the bottle. The white sky shows the bottle lid of the daisy’s attached to the gold
cute, soft animals.
sphere on top of the bottle.