1. Where the gum is red it shows the consumers that the shoe is such a good thing
that it can conquer this normally, bad thing.
The gum is in a The slogan is
shape of a claw. catchy so that
people will not
Where the advert forget it.
is mostly dark
colours it indicates Because the
to buyers that this image is stepping
is based for men. into light it tells
us that the shoe
is something
special, not just
an everyday
object.
Where the jeans are scruffy at the bottom, it shows buyers that this is for young,
athletic people, maybe who are into skateboarding for example and active living.

2. The advert uses the most common colours, black and white, this is because they contrast
with each other so that the writing stands out to the buyer.
Because the trainer is white The product design is only
and very clean it would available to this brand so
instantly appeal to the it makes people want to
buyer. buy this shoe as thy
Where the advert cannot get the same type
background is very simple it anywhere else.
allows the customers to
focus mainly on the shoe.
They try to make the brand
name and slogan as
memorable as possible so
that people have interest in
it and want to buy it.

3. The theme of city life and expensive cars and girls attracts most men, the same as city life,
cars and men attracts girls. The brown shades on the shoes add an effect to the navy blue
jeans that the man is wearing.
This advert attracts women and men because the man is wearing the men's shoes and he has
a girl, a fast car, and lives in the city. The woman’s shoes are attractive because she has a
man, a car and also lives in the city. The reason they attract buyers is because it is what most
men and women want nowadays.