BellaBambolinaPresentation2015

Bella Bambolina -Join the Adventure!
•Bella Bambolina is a young girls ‘Harry Potter’ like
adventure series geared towards children ages 6 to 12.
•Interactive Multi-Media rich content of fun characters
that children can interact with through a series of
fantasy role playing adventures that follow a magical
story.
•Characters are positive role models that will educate
children, teach them about overcoming adversity
throughout their magical journey.
•Bella Bambolina teaches children about courage,
friendship, love, forgiveness, strength and above all
kindness and respect.
www.BellaBambolina.com
Please refer to page entitled "General Notes and Risk Factors" when reviewing the information presented herein.

Bella Bambolina-Join the Adventure!
•Steeped in Italian folklore, Bella Bambolina and her
sidekicks, the “Bellas”, find themselves deep in the
mystery of Bella Bella Island.
•They find the Island is in danger and they must travel
the world following clues to solve the mystery. As they
travel to different countries, through magical powers,
they learn of different cultures and languages. Each
book in the series contains a dictionary pertaining to
that countries language exposing young minds to
conversational languages.
•In addition, they make new friends in each country
which will expand the brands merchandising
capabilities.

Bella Bambolina – The Book Series
•Bella Bambolina is a series of over twelve adventure
books. Each book is a continuation of the adventure series.
• Holiday Storybooks are additional.
•Book One, “Magic Happens, the Adventure Begins!”
released fall 2013.
•Book Two, “Quest for the Lost Book” Part One
released November 2014.
•Hard copy books for sale at Amazon.com
•Mobile Read-Aloud Storybooks, narrated with original
musical score, available on Apple iBooks, Kindle and Nook
www.BellaBambolina.comPlease refer to page entitled "General Notes and Risk Factors" when reviewing the information presented herein.

Bella Bambolina Book Series

Bella Bambolina
Interactive Game Universe and Apps
•Interactive Virtual Game World –
BellaBellaIsland.com featuring over 18 learning games
and activities. Available on our website and Apple App
Store.
•Bella Treasure Matchup Game - Available on our
website, Apple App Store, Amazon Game Store and Google
Play – Currently Available
•Emilio’s Flying Adventure Game - Available on our
website, Apple App Store, Amazon Game Store and Google
Play – Currently Available
•Bella Personality Quiz – To be available on our
website and on Apple and Android devices – Spring 2015
•Addictive Gaming APP Pila! For all age groups
including adults - Coming in 2015
Please refer to page entitled "General Notes and Risk Factors" when reviewing the information presented
herein.

Bella Bella Island Game World

Bella Bambolina-Current Games and Apps
Available on our website and our App Stores

Bella Bambolina- Music
• Two Read-Along Adventure Storybooks. Each book is
fully orchestrated and narrated with original score.
• Four individual songs have been written, produced and
recorded to go hand in hand with the adventure series.
Available for sale are:
•Perfect World.
•Welcome! Benvenuto!
•Capitano Baccala That’s a Me.
•Twelve more songs are currently in development .

Available on
Bella Bambolina Music

Bella Bambolina - The Brand
•Characters
•Bella Main characters – over 12 named, developed & illustrated.
•Bella Fish – over 25 named & illustrated.
•Bella Birds – over 12 named & illustrated.
•Bella Seashells – over 15 named & illustrated.
•Musical Works – 4 Original musical works are written and mastered. Two read-along
storybooks completed.
•Game World – Bella Bambolina is the only game world supported by an adventure book
series.
• Bella Bella Island game has over 18 learning games and activities. Game
is available on our website and Apple and Android Apps.
• Mini Games -3 mini games already introduced, Over 15 more can be
introduced similarly.
•Expansion of the Brand- Capitano Baccala is an additional character that can be spun
off into his own book series- The Adventures of Capitano Baccala!
Two books have been written but not produced or illustrated.

Bella Bambolina -The Brand
•Animated 3D Art – Currently being developed are 3D models.
•3D models of characters to be used in interactive books and games.
•3D art can be used for figurines and cartoon shorts.
•Merchandising – Toys, Line of Dolls, Board Games, Stickers, Coloring Books,
Clothing, Accessories, Food Products, Collectibles, Joint Ventures, Licensing of the
Characters and Artwork to all products and services. Bella Bambolina Stores.
•Bella Party in a box – kids party kit
•Animated Series – Bella Bambolina the animated series.
•Fully Animated motion Picture – Bella Bambolina the Movie.
•Broadway Show – Bella Bambolina on Broadway.

Bella Bambolina- The Brand
Intellectual Property
•Trademark.
•All Copyrights- written works and musical works.
•All Illustrations and artwork.
•Independently owned interactive games.
•Independently owned ebooks.

Bella Bambolina -Revenue Recognition
•Book distribution.
•Bella Bella Island Game- Advertising Model.
•Mini Game Apps –Advertising Model.
•Marketing Joint Ventures-
•Toys. Stickers, Coloring Books, Game Boards etc.
•Dolls - Line of Dolls and Doll Clothing.
• Children’s Clothing and Accessories.
•Children’s Home Products (Blankets, Towels, Sheets etc)
School Supplies, Beauty Products, Health Care Products etc.
•Licensing of rights to Bella Bambolina characters.

Bella Bambolina- App Revenue Recognition Models
•There are three different kinds of App revenue models.
•Paid App – Where purchasers pay for the app.
•Freemium App – App is offered for free but in app purchasers
produce revenue.
•Advertising Supported App – App is offered for free, ads are
placed throughout app to create revenue.
•Ratio of downloads of free apps versus paid apps is approximately 400:1
•Cambridge University Study:
•73% of all Android apps are free.
•80% of them rely on advertising for revenue.
•Just 20% of paid apps are downloaded more than 100 times initially.
•Most free apps get more than 10,000 downloads initially

Bella Bambolina-Advertising Supported App
•Mobile advertising revenue has increased significantly
over the past several years .
•Approximate total mobile ad spending in 2014 is
projected to reach $18 billion.
•Mobile ad spending in 2013 was approximately $13.1
billion.
•Analysts claim that by 2018 mobile ad spending will
be over $45 billion.
Please refer to page entitled "General Notes and Risk Factors" when reviewing the information presented
herein.

•In app advertising allows the developer to advertise
products and services in its app without worrying about
inventory, sales, returns or fulfillment of purchases.
•Utilization of this model will allow Bella Bambolina
complete autonomy while objectively allowing the
company to earn significant revenue.
•Ad based model has the highest growth curve of any
revenue model.
•Advertisers are paying for impressions as well as click
through.

•For every 1000 impressions or non-click visits to each
page, that generates $6.00.
•There is an additional piece that varies for someone who
clicks on an ad, called a “click through”.
•Currently the Bella Bella Island game has 25 screens for
which there would be 4 to 6 ads per screen.
•The ads will refresh every 30 seconds on the average.
•The average user plays the game for approximately 7 to
10 minutes.
•7 minutes @ 6 ad serves per minute is 42 ad serves per
user, per screen.
•At 10,000 users a day = 420,000 ad serves or
$1,050.00 a day.
•Click through revenue will be additional.

Bella Bambolina- By The Numbers
2015 2016 2017 2018 2019
Advertising Revenue $3,480,750 $11,602,500 $23,205,000 $58,012,500 $110,223,750
Book Sales $697,500 $1,395,000 $3,750,000 $4,240,000 $6,345,000
Doll/Stuffed Animal Sales $250,000 $500,000 $650,000 $890,000 $1,300,000
Party in a Box $100,000 $135,000 $235,000 $356,000 $475,000
Merchandising Sales $100,000 $500,000 $1,250,000 $2,000,000 $2,800,000
Total Revenue $4,628,250 $14,132,500 $29,090,000 $65,498,500 $121,143,750
Web Hosting $50,000 $150,000 $200,000 $300,000 $450,000
Game Creation/Development $300,000 $450,000 $500,000 500,000 $700,000
Game Management $50,000 $170,000 $250,000 $300,000 $500,000
Narration $30,000 $30,000 $30,000 $30,000 $30,000
Illustration $20,000 $35,000 $35,000 $35,000 $35,000
Book Consulting $25,000 $25,000 $25,000 $25,000 $25,000
Book Distribution/Production $240,000 $300,000 $585,000 $650,000 $810,000
Music Production/Scoring $50,000 $50,000 $50,000 $50,000 $50,000
Merchandise Artwork $10,000 $15,000 $25,000 $25,000 $30,000
Merchandise Distribution $30,000 $40,000 $55,000 $65,000 $85,000
Advertising $300,000 $500,000 $600,000 $750,000 $1,500,000
Public Relations $40,000 $60,000 $100,000 $175,000 $175,000
Promotions $30,000 $45,000 $50,000 $75,000 $92,500
Social Media $25,000 $45,000 $57,000 $75,000 $95,000
Book Readings/Launches $25,000 $37,500 $50,000 $60,000 $85,000
Salaries/Benefits $300,000 $500,000 $600,000 $800,000 $1,500,000
Trademarks/IP $5,000 $7,500 $10,000 $12,500 $15,000
Legal $20,000 $25,000 $30,000 $30,000 $30,000
Accounting $15,000 $15,000 $20,000 $20,000 $20,000
Dues & Subscriptions $10,000 $17,500 $20,000 $25,000 $30,000
Travel/Entertainment $50,000 $60,000 $75,000 $80,000 $100,000
Insurance $15,000 $17,500 $20,000 $20,000 $20,000
Rent $30,000 $30,000 $45,000 $45,000 $50,000
Net $2,958,250 $11,507,500 $25,658,000 $61,351,000 $114,716,250
Interactive Game Users 150,000 500,000 1,000,000 2,500,000 4,750,000

Bella Bambolina- By The Numbers
•Projection Assumptions
•Capital Investment of $2,000,000 USD in 2015
•Advertising revenue based on number of
users per annum
•Projections are based on 220 days of game
play not 365
•Therefore, projections are conservative
•Potential Public Offering by Year 4 or Sale

Bella Bambolina-About The Team
The Bella Bambolina Creative Team - Includes writers, musicians and
technology professionals.
About the Founder:
Rae Jean Ferreri - Founder/Creator of Bella Bambolina Characters and
Universe.
Creator and principal author of Bella Bambolina, is an accomplished writer, songwriter,
musician and producer. Besides being the Creative Director for Bella Bambolina, co-author of
all of it music and lyrics and co-developer of its game world, Rae Jean has created many
works in television shows and major motion pictures. A few of her credits include: Crazy in
Alabama, A Foreign Affair and TV shows such as Ugly Betty, Cougar Town, ER, The Closer,
Without a Trace, Will and Grace, General Hospital, The Young and the Restless and many
more.
In 2004, Rae Jean launched her Alta Moda children's clothing line, and her unique kids tote
bag line, "Bags a Bella" in 2006. Currently she is working on expanding the Bella Bambolina
brand and writing additional Bella Bambolina adventure stories. To visit her website go to:
Raejeanferreri.com.

Tim Lawless- co-author of all of the music, lyrics and books for Bella Bambolina, is an
accomplished vocalist, songwriter, arranger, and producer. Tim has performed on many
artists’ records, some of which have gone multi-platinum. Over the years he has worked
with fine, crafted artists such as Diana Ross, Darlene Love, John Hall, Marc Cohen and
many more. Tim has also co-written with hit song writer Tony Moran, and has worked as a
vocalist for some of the best producers in the business. Currently he is writing and
producing for Bella Bambolina and working as a session singer. To visit his website go to:
TimLawless.com
Greg Schleich- co-author of all of the music, lyrics and books for Bella Bambolina, is an
accomplished composer, arranger, performer and producer. An outstanding keyboard
player, Greg has had the good fortune and privilege to perform with some of the most
legendary musicians in the business, including, Will Lee, Hiram Bullock, Lenny Picket, Ziggy
Marley and many more. In addition, Greg was part of the regular rotation for the synth chair
for the Broadway musical play Movin' Out. Over the years Greg has worked with many
successful artists and bands including five-time WC Handy Blues Music Award winner Rory
Block. Currently he is writing and producing for Bella Bambolina. In addition he is
performing, writing and composing for several artists and projects. To visit his website go to:
Gregschleich.com

Multimedia Game Design
Karl Lindermann- Founder and principal of Encogent, is the primary developer of
the Bella Bambolina game and app. Karl and his Encogent team have more than 20
years of experience creating, programming, and writing games for AMC Networks,
A&E, History Channel, Nickelodeon, Fox, Warner Bros., General Mills, and many
others. They have created outrageously successful games to accompany some of the
most popular shows on television and some of the most respected entertainment
franchises:
• Walking Dead-- Dead Reckoning and Personality Quiz.
• Madmen- Interactive Games.
• Breaking Bad-- Cost of Doing Business for both web and mobile.
• The Killing-- Personality Quiz and Interactive Case File.
• Bullarkey Trivia Game
These games have had more than one million page-views. Their Peerflix Paparazzi
game had more than five million plays in the first month and won Marketing Sherper's
Viral Campaign. Encogent team members have earned five consecutive MITX awards,
an Emmy award, and finalist honors at SXSW. Encogent productions have been
featured in the iTunes App Store and Adobe Marketplace. To make this all possible,
Encogent programmers are well-versed in iOS, Android, Unity, and Web.
encogent.com

Illustrations
Devin Hunt- With over 20 years of experience, artist and illustrator, Devin Hunt,
has brought Bella Bambolina and supporting characters to life. Developed with a fun
yet classic Disney look, Bella Bambolina is illustrated in a vibrant gem tone color
palette. We’re happy to have him as a member of our team.

Bella Bambolina- Social Media
•Bella Bambolina has over 30,000 followers
on Facebook, Instagram and Twitter.
•Updates and news are posted daily.

Contact Information
•Bella Bambolina, LLC
218 East Park Avenue
Suite 618
Long Beach, New York 11561
Attn: Rae Jean Ferreri
Tel: 516-238-0049
Email: Fun@BellaBambolina.com

General Notes and Risk Factors
•An investment in Bella Bambolina, LLC (the “Company”) involves a high degree of risk as it is a development stage company. You
should only invest in the Company if you can afford a loss of some or all of your investment. The Company requires additional capital
to execute it’s business plan.
•There can be no assurance that Company will be able to execute it’s business plan or any assumptions as described in this
presentation. There may also be unforeseen world events that could affect the ability for the Company to be successful in executing
its business plan.
•The Company has limited operating history and there is no assurance that it will be successful in achieving it’s objectives.
•The Company its shareholders, management, directors and/or consultants and advisors cannot guarantee that the business plan
will be successful. It is possible for the Company to have limited operating capital from time to time or have times of operating
losses.
•As there is no public market currently for shares of the Company, an investment in the Company should be considered illiquid.
There is no definitive time frame on when such a liquidity event will be available to shareholders of the Company.
•The Company may require additional capital beyond its current estimates of capital required to effectuate its business plan. In
such case shareholders may be subject to dilution for additional capital.
•The Company is dependent for its success on its officers, directors consultants and advisors. Without their involvement the ability
for the company to achieve its goals could be effected.
• Any projections, forecasts and estimates contained in this Presentation are necessarily speculative in nature and are based upon
certain assumptions. It can be expected that some or all of such assumptions will not materialize or will vary significantly from actual
results. Accordingly, these projections are only an estimate. Actual results may differ and vary possibly substantially from the results
shown.
•Information presented herein has been obtained from and is based upon sources that the Company believes to be reliable, no
representation or warranty, express or implied, is made as to the accuracy or completeness of that information. Accordingly the
Company does not itself endorse or guarantee, and assumes no liability whatsoever for, the accuracy or reliability of any third party
data or the financial information contained herein.

BellaBambolinaPresentation2015

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