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Making culture work for cities
Andrew Dixon
Culture Creativity Place
NewcastleGateshead - 25 Years Ago
•Derelict riverside
•No tourism
•Few hotels and restaurants
•Second rate cultural attrac...
Where did they get to?
• £250 million world-class facilities
• 365 day cultural offer
• International reputation for cultu...
UK City of Culture 2017
- Time to deliver
Hull
• Image problem
• Major social issues
•Economic challenges
• Issues of cultural capacity
•Strong cultural story to te...
Days
What are days for?
Days are where we live.
They come, they wake us
Time and time over.
They are to be happy in:
Where...
How we won
• Strong Leadership
• Compelling story
• Vision of Hull’s programme
• Locally rooted but global in ambition
• M...
Economic benefit to Hull
• 1200 jobs – tourism and culture
• 10% growth in creative industries
• Minimum £60 million econo...
‘The day the city changed forever’
• Hull in spotlight for 7 years 2014 to 2020
• £7 Million media value to date
• Observe...
Issue based programme
• High profile programme
• Modern day slavery
• Health
•Ageing and loneliness
• Teenage pregnancy
• ...
Local and international
• Houses,
•Health centres
• BSF schools
• National partners
• Rotterdam
• St Petersburg
• Sierra L...
UK City of Culture 2017
- Time to deliver
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
Innovative People - Innovative Cities: Andrew dixon
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Innovative People - Innovative Cities: Andrew dixon

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Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Andrew Dixon's, Bid Advisor, Hull 2017 UK City of Culture, presentation.

Published in: Art & Photos
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Innovative People - Innovative Cities: Andrew dixon

  1. 1. Making culture work for cities Andrew Dixon Culture Creativity Place
  2. 2. NewcastleGateshead - 25 Years Ago •Derelict riverside •No tourism •Few hotels and restaurants •Second rate cultural attractions •Lowest levels of arts attendance in UK
  3. 3. Where did they get to? • £250 million world-class facilities • 365 day cultural offer • International reputation for culture • The Sage Gateshead, Baltic, Angel, Live • Festivals and events programme
  4. 4. UK City of Culture 2017 - Time to deliver
  5. 5. Hull • Image problem • Major social issues •Economic challenges • Issues of cultural capacity •Strong cultural story to tell •On a journey •Culture at heart of city plan
  6. 6. Days What are days for? Days are where we live. They come, they wake us Time and time over. They are to be happy in: Where can we live but days? - Philip Larkin
  7. 7. How we won • Strong Leadership • Compelling story • Vision of Hull’s programme • Locally rooted but global in ambition • Media and social media • Public support – Over 85% awareness •Joined up city – Culture, University, City Council and Business
  8. 8. Economic benefit to Hull • 1200 jobs – tourism and culture • 10% growth in creative industries • Minimum £60 million economic benefit in 2017 • 7 million visitors in 2017 • University - reputation as place to learn
  9. 9. ‘The day the city changed forever’ • Hull in spotlight for 7 years 2014 to 2020 • £7 Million media value to date • Observer, Telegraph, Guardian, Times, Sun, Mirror, BBC, Financial Times, Al Jazeera, New York Times • Over 1000 positive national press/ TV mentions • 29% increase in Trip Advisor views of Hull • Local pride and support has never been greater •New investment - Hotel, cultural facilities, trains? • The nation visiting Hull !
  10. 10. Issue based programme • High profile programme • Modern day slavery • Health •Ageing and loneliness • Teenage pregnancy • Youth engagement • Freedom of the arts • Environment • Hull’s Untold stories
  11. 11. Local and international • Houses, •Health centres • BSF schools • National partners • Rotterdam • St Petersburg • Sierra Leone •Broadcasting and online to world
  12. 12. UK City of Culture 2017 - Time to deliver

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