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Creative economy downtown webinar

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Creative economy downtown webinar

  1. 1. Presented by Anne Katz, Executive Director Arts Wisconsin www.artswisconsin.org The Creative EconomyThe Creative Economy andand How Wisconsin’sHow Wisconsin’s Downtowns BenefitDowntowns Benefit
  2. 2.  Founded in 1992, incorporated in 1994  Mission: Wisconsin’s voice for the arts  Vision: Everyone, everywhere in Wisconsin should have the opportunity to participate in and benefit from the arts.  Position: a catalyst at the intersection of the arts, culture, creativity and innovation to build and sustain a powerful movement that strengthens, connects and sustains economic vitality, education for the 21st century world and workforce, engaged residents, and healthy vibrant communities.  Purpose: Community cultural development, advocacy, and service, to keep Wisconsin growing and thriving artistically and creatively  Members and supporters: artists, performers, for-profit and non-profit corporations and businesses, economic development organizations, local and state government - everyone who cares about Wisconsin’s future. About Arts WisconsinAbout Arts Wisconsin
  3. 3. ““Creativity is not new and neitherCreativity is not new and neither is economics, but what is new isis economics, but what is new is the nature and extent of thethe nature and extent of the relationship between them, andrelationship between them, and how they combine to createhow they combine to create extraordinary value and wealth.”extraordinary value and wealth.” John Howkins, The Creative Economy, 2001
  4. 4. ““One of the major impediments toOne of the major impediments to a more creative environmenta more creative environment is the notion that creativity is notis the notion that creativity is not a serious enough activitya serious enough activity for grown ups.”for grown ups.” Rance Crain AdAge.com
  5. 5. The economy, past:The economy, past: Booming manufacturing economy post WWII-2008  Suburbanization  Growth at all costs  WalMart
  6. 6. The economy, now and future:The economy, now and future: Small business/self-employed Creativity, innovation, imagination Entrepreneurship Local, authentic and unique The US economy reinvents itself every sixty years. We are in a new economic era.
  7. 7. Creative industries Creative workforce Creative communities, regions, states, countries …the intersection of the three is the Creative Economy. What is the Creative Economy?What is the Creative Economy?
  8. 8. A vibrant ecosystem in which artists, creative entrepreneurs, creative for-profit and non- profit businesses produce impact, benefits, value, and power by providing goods, services and entertainment that enhance the economy, generate jobs, income, tax revenue, and support and sustain a community where people want to live, work, learn and play.
  9. 9. Hallmarks of the creative economyHallmarks of the creative economy •Creativity is the source of economic wealth and the quality most needed for success. •People are the key economic asset. •Every person is creative in some way. •Place has replaced the corporation as the fundamental business building block.
  10. 10. Creativity and innovation have always beenCreativity and innovation have always been important, but because of technologicalimportant, but because of technological advances, speed of communications, growthadvances, speed of communications, growth of information, and the rapid changes of theof information, and the rapid changes of the last decades, the need for creativity islast decades, the need for creativity is fundamental to devising new products,fundamental to devising new products, services, technologies, business models, andservices, technologies, business models, and ways of earning a living.ways of earning a living. Shira White, Researcher
  11. 11. What if imagination was reality andWhat if imagination was reality and Scribbles became solutions andScribbles became solutions and World class scientists could play likeWorld class scientists could play like kids?kids? Then you would have some of theThen you would have some of the coolest products ever!coolest products ever! General Electric’s Recruitment Web Site
  12. 12. Creative IndustriesCreative Industries  Museums and Collections o Museums o Zoos/Botanical Gardens o Historical Sites o Planetariums  Design and Publishing o Architecture o Design o Publishing o Advertising  Visual Arts & Photography o Crafts o Visual Arts o Photography o Supplies and Services • Performing Arts o Music o Theater o Dance o Opera o Services and Facilities o Performers • Film, Radio and TV o Motion Pictures o Television o Radio • Arts Schools & Services o Arts Councils o School/Instruction o Agents
  13. 13. 12,953 arts-related businesses in Wisconsin, employing 49,526 people
  14. 14. Creative economy is now. Creativity is essential to Wisconsin industries and communities of all sizes. Wisconsin’s creative economy assets are significant. Creative economy development is happening in Wisconsin’s downtowns and communities. Wisconsin’s statewide creative economy “strategy” is currently uncoordinated and investment is minimal. Other states and countries are intentionally and strategically pursuing creative economy development. Arts and creativity in education are essential to growing Wisconsin’s creative economy. Summing upSumming up
  15. 15. Ralph Waldo Emerson (1802-1882) ““A creative economyA creative economy is the fuel of magnificence.”is the fuel of magnificence.”
  16. 16. Contact InformationContact Information Anne Katz Executive Director Arts Wisconsin PO Box 1054 Madison, WI 53701-1054 T (608) 255-8316 E akatz@artswisconsin.org W www.artswisconsin.org

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