The Yerba Buena Center for the Arts (YBCA) is a cultural institution in San Francisco that was founded in 1993. YBCA uses exhibitions, performances, films and other programs to generate culture that moves people and supports social change. It believes that arts institutions have a responsibility to support social movements. Some of YBCA's programs include fellowships for creative citizens, youth arts education, and partnerships with community organizations. YBCA also hosts an annual summit that brings together 100 influential cultural figures to discuss questions shaping the future of culture.

1. The bay area’s creative
home for civic action

2. Hi! I’m Jen.

3. Yerba Buena Center for the Arts opened in 1993

4. • +80 acres South of
Market
• Urban renewal and
political strife
• Displacement of
thousands
• Founding of a citizen
institution
Founded as the cultural anchor
of the Yerba Buena Gardens development

5. GALLERY EXHIBITIONS

6. PERFORMING ARTS

7. FILM + VIDEO

8. YBCA wants to
reimagine the
role an art center
can play in the
community it serves

9. We believe that culture is
an essential catalyst for change.
And that it is the responsibility of arts
institutions to support social movement.
So our mission is
to generate culture that moves people.

10. Who’s in the YBCA “tribe”?
Creative
changemakers
Upbeat engaged
Other awesome people

11. How we think about the role of social media
• There is a difference
between being connected
and feeling interconnected
• We use cultural content to
cultivate empathy and a
sense of interdependence

12. Market Street Prototyping Festival
• Partnership with SF
Planning Department
• Citizen-led urban design
• Empower people to help
shape our city’s future
• A model for San
Francisco gov’t to learn
from and expand upon
#MSPF

13. YBCA Fellows
• 90 creative citizens from
across the Bay Area
• Yearlong program on a
focused question/theme
• Driven by YBCA culture
makers, thinkers, artists
• Art and culture as tool for
community transformation
• Incubator for Fellows impact-
driven projects
#YBCA Fellows

14. Pay What You Can Membership
• First of it’s kind (we
think)
• Money shouldn’t limit
cultural participation
• Based on the honor
system
• Still in it’s infancy but
already our best-selling
Membership level

15. Youth In Our City
• Partnerships with
community organizations
• Empower kids to be
changemakers in their
own neighborhood
• Providing arts education
in schools that need it
most
• Youth Fellowship

16. Politics and Policy
• Polling location
• Arts Town Hall
• Ballot Measure “S”

17. Take This Hammer: Art + Activism from the Bay Area

18. Performance, visual art
and technology now
provide unprecedented
platforms for public
dialogue around social
movements

19. Why here? Why now?
• Bay Area’s legacy as an
incubator for activism
• Artists, technologists,
activists, and writers
converge here
• Urgency of issues

20. Mass incarceration
Gentrification
Immigration
Police brutality
LGBTQ rights
Gun violence
Climate change
War

21. 3.9 Art Collective
Indira Allegra
Anti-Eviction Mapping Project
Bay Area Society for Art & Activism
Cat Brooks w/Black Lives Matter
Anti Police Terror Project
CultureStrike
Dignidad Rebelde
Leslie Dreyer
The Guantanamo Bay Museum of Art and History
Jeremy Mende
Tucker Nichols
Oree Originol
PERSIA and Daddie$ Pla$tik
Pitch Interactive
Adrienne Skye Roberts
Favianna Rodriguez
Ruby Mountain
Stamen

22. Marketing Strategy: Provide an activism “toolkit”

23. Exhibition brochure housed exclusive essays
and multiple 18x24 posters

24. Free programs included a skill-share
hosted by several local social justice groups

25. Social media = activism tutorials
How to shut down the Bay Bridge

26. Social media = activism tutorials
How to make wheat paste

27. Social media = activism tutorials
How to document police activity

29. Each year, we ask YBCA
staff, board, members:
Who do you believe is
asking the questions
and making the
provocations that are
shaping the future of
culture?

30. After rounds of
debate and
discussion,
we name 100 of
them to our
annual list

31. Our list includes:
Artists
Entrepreneurs
Athletes
Performers
Educators
Activists
CEO’s
Journalists
Restaurateurs
Media platforms
Lawyers
Musicians
Philanthropists

34. YBCA 100

36. YBCA 100

39. 2015 YBCA 100 Summit
The YBCA 100 Summit is
our signature event

40. YBCA 100 Summit
• Live event + livestreamed
• Attended by listmakers,
influencers, public, and
YBCA stakeholders
• Instigations, not
presentations
• Gathers the right people
around the right questions
• Informs our programmatic
framework

42. We need YOUR HELP
in order to multiply
the impact of the
YBCA 100 summit
beyond our four walls

43. A small group of students will…
• Pre-Summit: Research and ID a list of Bay Area social
media influencers who should be invited to the summit
based on their expertise & relevance
• Summit: Partner with YBCA team to push out content via
social media, using pre-determined platforms and
hashtags
• Post-Summit: Evaluate social media engagement around
the 2016 YBCA 100 project, including the summit

45. Q&A
THANK YOU!

46. What is it?
• An annual list of the 100 creative minds that we
believe are shaping the future of culture
• A summit that uses the provocations of these
changemakers as a lever for dialogue & action
• The backbone of our programmatic framework