The document discusses how the author used various online tools and resources to research and create an opening title sequence for a film project. They used websites like Art of the Title, Netflix, and YouTube to find inspiration and analyze title sequences in different genres. Scoop.it was used to collect relevant research articles and trailers. Google forms, Piktochart and Final Cut Pro were utilized to conduct audience research, design infographics for social media, and edit the footage.

1. 4 Creative Critical
Reflection
How did you use integrate technology- software, hardware, online in
this project?
By Georgie Clements

2. I used the internet to research into the codes and conventions of opening
title sequence. We looked into ‘Art of the Title’, ‘Art of the Title’s an online
publication dedicated to title sequence design. It provided us with various
different types of title sequences, giving us different genre types to work
with. We were able to look into title sequences that related to our work
that we could use as inspiration when researching I looked into the titles
‘lnsomnia’, ‘Identity’ and ‘Taken’ which I could associate with my final
piece. They all display slightly sinister atmospheres which help to lure the
audience further into the film gaining their interest in watching it. I found
the website really helpful as not only was it easy to use but it allowed us to
read through interviews provided by the directors who talked about the
mis-en-scene and different features of the film. We where then able to take
this information into consideration and trial different methods that they
have used or suggested.

3. Netflix is an American media service which streams online films, TV shows,
documentaries and other genres. When researching, I used ‘Netflix’ to
broaden our interpretations of different types of style in the genre:
Psychological thriller. I watched many thriller openings to collate a broad
understand of all the different ways we could introduce our film.
For example, ‘Evil Genius’ is a psychological thriller which is a true
documentary of strange, mysterious happenings that have been planned
out by the mastermind by Marjorie Diehl-Armstrong. The opening is
engaging, initially drawing audiences in by showing short cut shots of past
and present a profile of the woman. This photo depicted the face of the
woman when she was younger, showing her innocents; and half when she is
older, a degraded face showing her ‘Evil’ness as the title of the documentary
suggests.

4. Scoop.it is a interactive content curation service. I decided to use
Scoop.it as a place to collect useful information that I could link to
my final piece. I composed different news articles, trailers and
internet sites that I could go back and look at during the making of
my final piece.
I used this because it groups all of my ideas of the film themes in
one place. For example I used many articles about the Dissociative
Identity Disorder, to influence character traits in my own piece. For
example, Elsie is depicted rocking back and forth in a scene about
her issues with parental relationships. This action is her attempt to
comfort herself, however to the audience it ultimately shows Elsie’s
instability as a character.

5. How to write a treatment: Frank Ash, Big
question and Top line
We also watched a presentation by Frank Ash he is a Creative Consultant for the BBC
Academy. He thinks its important to get across quickly the main topic of the film, the
major concern is thinking about the audience. When watching this video we a good
story teller should be able to synthesise the story into one top line. This helped us to
sum up are own narrative in one sentence. From watching this video we where then
able to think about the big question and what will happen next. From researching into
this we where able to come up with the question ‘ Will she be able to suppress these
changes forever.’ After coming up with this question our group moved onto developing
the hook, what will keep the audience watching.

6. When I gathered all my results from
the audience questionnaire, I used
the majority of the answers to base
the next steps of our marketing
strategies. As most responses said
they engaged with films through
posters, we then made the posters
to be our main aim to grab the
readers attention. You tube was also
seen to be a main factor through
catchy sort trailers.
Google forms is a flexible and sophisticated
tool that I used to create and interactive
questionnaire it allowed me to conduct
audience research that included film trailers
film posters and a variety of question types
that would yield both quantities and
qualities data with options for flexible
answers with more than one choice. It also
enabled me to analyse my data in bar charts
and pie charts.

7. Piktochart is a web-based infographic application
which allows users without intensive experience as
graphic designers to easily create infographics and
visuals using themed templates.
Piktochart is an easy way to present our social
media platforms. This draws in our audience through
a variety of social media, engaging different types of
audiences.
In Matt Smith’s (a marketer for Lion Gate) video
presentation on his FDA website, he stressed that
film marketing had increased spending on social
media platforms to reach younger audiences who
are permanently online. Therefore, we have created
a set of social media presences for our film
‘Fractures’ including Facebook, Twitter and
Instagram.

8. YouTube was another website that I used to collect knowledge
which helped me to develop my piece. This was due to the
large variety of material that helped me in many different
aspects. YouTube is an American video-sharing website,
headquartered in San Bruno, California. We used it to
research film making & editing, such as Every Frame a Painting
and Creative Editing Techniques. This opened us up to
thinking more about our frame and where we place things
within it and the different camera angles that we are looking
to incorporate into our piece. By watching ‘Every Frame a
Painting’s’ video we where able to see how important the
placing of subjects in a frame is and how it can additional add
more to what could just be a simple frame.

9. I researched different media theoretical
frameworks on sites like: MediaEdu, FilmEdu,
MediaKnowall, BBC Bitesize and others such
as works by David Gauntlett and Daniel
Chandler.
I created a presentation in comic format about
those theories that were relevant to my film
making.
There are many different theories such as:
Representation, Vladimir Propp, Levi-Strauss
Binary Oppositions,Semiotics Roland Barthes,
Todorov and Enigma/Action narrative Codes.
I used simple scenes from famous films to
clearly explain examples of these types of
theories.
I am trying to link these into my own final
piece, For example, in Propps theory, focusing
on the use of props to relate to the cast.

10. I used a Canon 650D to take a series of still images at the start
of my project to get an eye for how the camera works and
how to position subjects in my piece. We then used them to
shoot a continuity exercises as well as a practice opening title
sequence. The camera we used was high quality making out
pieces look more professional they allowed us to film in the
dark still capturing good quality material.
The camera also took good quality footage of our characters
whom we interviewed as part of our character development
by 'hot seating' them. We placed the camera on a tripod and
used it to take the video.

11. I used Final Cut pro X to edit and develop my footage for
my film opening. Final Cut Pro is a quick and easy way to
add background music creating atmosphere to the film
opening, and adding each shot and putting them in order
was so effortless.
Final Cut Pro also has many extra features like a cross
dissolve that I used a few of to make in-between shots
smoother. I also added many layers of different audio
channels, this gives me range of freedom to piece
together what sounds the best.

12. I used Google maps and Word Document to
construct my call Sheet, Risk Assessment
and a Shot List. All of these documents
were done before filming giving a
precise idea of our opening filming.
Our shot list is very detailed including props, location and the actors in the scene.
Knowing this detail before filming gives us a clear vision and it hugely helped us when it
came down to filming. We filmed most of the shots in one evening due to this shot list
because we knew what was needed.
We then did a simple, call sheet. This shows our location, cast, date, props and our
costume. It is an easy way to see our simple accessories to our production.
We also created a risk assessment, within this we depicted all the risks that could be
possible. This is important to show that we are cautious of the film setting to make sure
no accidents occur.

13. Blogger is a blog-publishing service that allows
multi-user blogs with time-stamped entries. I have
used Blogger for collecting all my information we
needed. This can vary from my preliminary
exercises, the exam specification and all my
research for my opening film to show my progress
to make my final piece.
Blogger is a quick and easy website to use and it is
a clear way to present all the information. You can
download other presentation quick and easy from
other browsers.

14. When using Photoshop, we only used
this for when we made our BBFC
Certificate for our opening film.
When creating the BBFC certificate, we
used a 15 rating template we found
online. Using Photoshop we copied a
black box and pasted it onto the original
name for this certificate. Then we
changed to font of the text to be much
larger and become bold. We also
changed what was on the film certificate,
such as changing the nudity aspect to
become strong language and disturbing
scenes.

15. We used Canva when creating our Social Media logo. When
created Instagram and Twitter we needed a profile picture to
display and promote our film opening.
Firstly, we used one of the templates provided, we chose
this certain template because it shows ambiguity which
reflects on our film. The mist and fog hides the hidden
secrets of Elsie’s of find her yet unknown other half.
We also used Canva to display our infomation on the (slide
above) about how we created our BBFC certificate. Using
Canva, it showed a varied presentation rather than written
text.