This is a local Social Media project, devoted to Domoy! (eng. Home!) teleprogram promotion. Teleprogram is experienced in video filming, video editing. It produces advertising and corporate films for businesses and people in Nizhniy Novgorod, Russia.

1. Social media for @domoytv
Anna Selivanova, June 2017

2. Agenda
• Social networks
• Strategy
• Tools
• Results

3. Social networks
• Youtube:
https://www.youtube.com/
user/domoytv
• Vkontakte:
https://vk.com/domoytv
• Facebook:
https://www.facebook.com
/domoytv/

4. Strategy
1) Regular posting of various and interesting content (working with
comments and reviews, brand reputation, communication with users)
2) Quality and unique content
3) Company positioning as an expert in real property in Nizhniy Novgorod.
4) Partner marketing: MEGAculinariki, MEGAfest projects, rating “Reliable
developer”:http://domoynn.ru/rejting/arxiv-rejtinga/ , “People’s choice”
project, etc.

5. Tools
1) Targeted ads placement
2) Web-analytics systems: Yandex.Metrika, Google Analytics, Facebook
Insights, VKontakte analytics, Instagram statistics
3) Working with target groups, devoted to real property, opinion
leaders and experts in real property.

6. Results
1) Partner network increase: http://domoynn.ru/partnery/
2) Driving traffic from social networks to the web-site (social media is Top 3 traffic source)
3) Brand awareness: as soon as new housing projects appear on real property landscape in
Nizhniy Novgorod, they seek to be shot in our program, for example, Residential
Quarter “Oktava”, RQ “Marshal grad”, RQ “Watson”, RQ “Moskva grad”, etc.
4) In 2016 23 developers with 30 objects took part in “Reliable developer” rating (In 2015
there were only 16 companies)
5) We have reached 650 subscribers on our Youtube channel and more than 1,2 mln.views
(total Nizhniy Novgorod population is 1,2 mln.people, it means that every NN resident
watched our video at least once)