development of Tourism industry in India

3.  What Is Meant By Tourism?
 What Is Meant By Tourism Industry
 Significance Of Tourism
 Types Of Tourism Industries
 Importance Of Tourism Industry
 Tourism Benefits
 What’s So Special About The Tourism Industry In India?
 Need For Tourism Organizations
 India's Value Proposition/Advantages
 Number Of Foreign Tourist Arrivals (FTA’s)
 Ministry Of Tourism
 Administrative Structure Of India Tourism
 Role And Functions Of The Ministry Of Tourism
 Tourism Infrastructure Development
 Need Of The Initiative
 Way Forward
 Bibliography

5. WHAT IS MEANT BY TOURISM?
 Meaning:
 Jew- ‘Torah’ – study or search
 Latin- ‘Tornos’ –round wheel like tool
 Sanskrit- ‘Paryantan’ – leaving ones residence to travel for seeking knowledge
 ‘Deshatan’- travelling for economic benefits
 ‘Tirthatan’- travelling for religious purposes
 Definition:
 A temporary movement of people to destinations outside their normal place of work
and residence.
 Any travel for holidaying, business or professional trips becomes a part of tourism if it
is temporary, is undertaken voluntarily and does not aim at earning any livelihood.

6. WHAT IS MEANT BY TOURISM
INDUSTRY?
 Industry:
 Group of companies producing goods and services for consumption.
 It means that there is a demand which the industries fulfill by providing goods for
consumption.
 tourism Industry:
 Tourism is a set of actions or activities i.e. travelling to a place, staying there and further
local travelling. On this basis, we can define tourism industry as the consumption or use
of all services and products by travelers throughout their tourism oriented travel trip. This
the demand side definition of tourism industry.
 The supply side tourism industry definition will be like: Tourism industry is a group of
industries providing services and products for various needs of tourists and travelers on
leisure, business and other related tourism characterized travel trips. What the tourists
spend on consumption of these services and products becomes the revenues of tourism
industry.

7. WORLD:SIGNIFICANCE OF TOURISM
The Manila Declaration on World Tourism of 1980
with the participation of 107 delegations of states
and 91 delegations of observers recognized its
importance as “an activity essential to the life of
nations because of its direct effects on the social,
cultural, educational, and economic sectors of
national societies, and on their international
relations”.

8. TOURISM INDUSTRIES : TYPES
 UNWTO (The World Tourism Organization of the United Nations) defines 12 tourism Industries:
1. Accommodation for visitors
2. Food and beverage serving activities
3. Railway passenger transport
4. Road passenger transport
5. Water passenger transport
6. Air passenger transport
7. Transport equipment rental
8. Travel agencies and other reservation services activities
9. Cultural activities
10. Sports and recreational activities
11. Retail trade of country-specific tourism characteristic goods
12. Other country-specific tourism characteristic activities

9. 5 importance and advantages of Tourism - Economic
importance and socio-economic benefits of Tourism
 Tourism first creates demand as an activity and then fulfills that demand as a
group of industries.
 1. Tourists creates Demand
 A. Tourist attractions & travelling
 B. Local tourism and stay
 C. Ancillary activities
 2. Tourism Industry spreads & meets Demand
 3. Tourism brings Development
 4. Tourists bring Global Standards
 5. Tourism nature induces more Consumption

11. Tourism benefits:
Tourism brings many benefits, including but not limited to the following few:
 Growth and boost in Economic activities
 Boost wide scale industry revenues
 Infrastructure development
 Country's improved brand image
 Source of foreign exchange earnings
 Source of employment generation
 Connectivity and growth to local, regional and even the remotest areas
 Global connectivity
 Improvement in infrastructure and living standards
 Cultural growth
 Betterment of society
 Introduction of new technologies

12. What’s so special about the Tourism
Industry in India?
 Epitome of the world
 India is a wonderful land, rich history and has a vast geographical and cultural diversity
(In 28 states, 9 union territories AND 780 different languages are spoken in India), from
the snow-capped hill stations of Kashmir to the seashores of Kanyakumari, from the Great
Rann of Kutch of Gujarat to the hills and valleys of Sikkim.
 Tourism in India is the primary revenue generating industry.
 Maharashtra, Tamilnadu, Delhi, Uttar Pradesh, Rajasthan, West Bengal, Bihar, Kerala,
Karnataka, and Himachal Pradesh are the top visited states in India by Foreign Visitors.
 India offers geographical diversity, attractive beaches, 30 World Heritage Sites and 25
bio-geographic zones

13.  If tourism is to be successful in a country a consolidated effort of Government and Private
Organizations is necessary.
 Organizations can coordinate with the various sectors of tourism industry to ensure that
they work together as a team and get maximum profit.
 The tourist will get value for money leading to customer delight because of easy
accessibility, adequate facilities and safety at the destination.
 Since different sectors of the industry are interdependent on each other, organizations help
them in conducting business.
 Many of the vendors/operators are small scale operators and need an association to defend
and protect their rights.
 As the tourist market is fragmented, organizations help them in reaching potential
customers.

14.  Key drivers of growth of Indian economy
 The 3rd largest foreign exchange earners for the country.
 Ranks 7th among 184 countries in terms of travel & tourism’s total contribution to GDP (2017)
 Indian travel & tourism market is expected to grow at a CAGR of about 7% by the year 2021.
 As per global economic impact of travel & tourism (2018),-
 Contribution to GDP stood at US$ 239 Billion in 2017 and it expected to rise by 7.1 % P.A to US$
456.5 billion by 2027
 Travel and tourism sector has contributed 10.4% to global GDP,
 4.6% in direct travel and tourism GDP,
 9.9% of global employment highlighting high growth worldwide.
 Investments in travel & tourism sector in 2017 was accounted at USD 882.4 billion worldwide which
is expected to rise by 4.3% pa over the next ten years to USD 1,408.3 billion by 2028 (5.1% of total).
 According to the global business travel association (GBTA), India is the 10th largest business travel
market globally.

15. 580,000
849,000
956,000
1,050,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2010 2016 2017 2018
NUMBEROFFOREIGNTOURISTARRIVALS
(FTAS)
YEAR
DIAGRAM NO-1: NUMBER OF FOREIGN TOURIST
ARRIVALS (FTA’s)
number of
Foreign Tourist
Arrivals (FTAs)
SOURCE: World Travel and Tourism Council’s Economic Impact 2018

16. MINISTRY OF TOURISM:
Ministry of
Tourism
Central Ministries/ Agencies
Minister of State(Independent Charge)
for Tourism
-Shri Prahlad Singh Patel
Secretary (Tourism) Administrative head Director
General(DG)
20
offices Domestic field
offices
14
overseas offices
1
Sub- Ordinate Office
Indian Institute Of Skilling And Mountaineering (IISM)
State
Governments
Union Territory Administrations

17. Domestic Field Offices Domestic Field Offices 6 International Offices 7 International Sub-regional
Offices
Andaman & Nicobar (Port Blair) Maharashtra (Mumbai) Sydney Toronto
Arunachal Pradesh (Naharlagun) Manipur (Imphal) Frankfurt Paris
Assam (Guwahati) Meghalaya (Shillong) Tokyo Milan
Bihar (Patna) Odisha (Bhubaneswar) Dubai Amsterdam
(Delhi) Rajasthan (Jaipur) London Los Angeles
Goa (Panaji) Tamil Nadu (Chennai) New York Johannesburg
Karnataka (Banglore/ Bengaluru) Telangana (Hyderabad) Singapore
Kerala (Kochi) Uttar Pradesh (Agra)
Madhya Pradesh (Indore) Uttar Pradesh (Varanasi)
Maharashtra (Aurangabad) West Bengal (Kolkata)
Administrative Structure of India Tourism

18. Ministry Of Tourism
Public Sector Undertaking
India Tourism
Development
Corporation
(ITDC)
Autonomous Institutions
Indian Institute
Of Tourism And
Travel
Management
(IITTM)
National
Council For
Hotel
Management
and Catering
Technology
(NCHMCT)
Institutes Of
Hotel
Management
(IHMS)
Indian
Culinary
Institute
(ICI)

19. Role and Functions of the Ministry of Tourism:
 All policy matters
 Planning
 Co-ordination with other Ministries,Departments, States/Union Territory Administrations.
 Regulation
 Infrastructure & Product Development
 Research, Analysis, Monitoring and Evaluation
 International Co-operation and
 External Assistance
 Legislation and Parliamentary Work
 Overall Review of the Functioning of the Field Offices
 Vigilance Matters
 VIP References
 Budget Co-ordination and Related Matters
 Plan Co-ordination
 Overseas Marketing (OM) Work
 Welfare, Grievances and Protocol

20. Tourism Infrastructure Development
 1) SWADESH DARSHAN:
 launched during 2014-15
 This scheme is envisioned to synergies with other Government of India schemes like Swachh Bharat
Abhiyan, Skill India, Make in India etc. with the idea of positioning the tourism sector as a major engine
for job creation, driving force for economic growth, building synergy with various sectors to enable
tourism to realize its potential.
 Under the scheme fifteen thematic circuits have been identified for development, namely:
 Since the inception of the scheme, an amount of Rs. 6035.70 crore has been sanctioned for 77 projects
with a total release of Rs. 3676.14 crore (till 31.12.2019) covering all thematic circuits under the Swadesh
Darshan Scheme.
 At present the duration of Swadesh Darshan Scheme is till the 14th Finance Commission Period i.e.
March 2020
North-East India Circuit Buddhist Circuit Himalayan Circuit Coastal Circuit Krishna Circuit
Desert Circuit Tribal Circuit Eco Circuit Wildlife Circuit Rural Circuit
Spiritual Circuit Ramayana Circuit Heritage Circuit Tirthankar Circuit Sufi Circuit

21. 2) PRASAD Scheme:
 Introduced in 2015
 the Pilgrimage Rejuvenation and Spiritual Augmentation Drive
(PRASAD) is a government scheme that focuses on identifying and
developing the pilgrim sites across the country to enrich the religious
tourism experience.
 It was launched by Union Ministry of Tourism.
 It aims at integrated development of pilgrimage destinations in
planned, prioritized and sustainable manner to provide complete
religious tourism experience.
 total number of sites identified for development under the scheme at
present are 51 in 28 states.

22.  3) ICONIC TOURIST SITES:
 Announcements of 2018-19
 Ministry of Tourism has identified following 17 sites in the country for development under
Iconic Tourist Sites Development Project
Taj Mahal (Uttar Pradesh) Fatehpur Sikri (Uttar Pradesh)
Ellora (Maharashtra) Ajanta (Maharashtra)
Humayun Tomb (Delhi) Qutab Minar (Delhi)
Red Fort (Delhi) Colva Beach (Goa)
Amer Fort (Rajasthan) Somnath (Gujarat)
Dholavira (Gujarat) Khajuraho (Madhya Pradesh)
Hampi (Karnataka) Mahabalipuram (Tamil Nadu)
Kaziranga (Assam) . Kumarakom (Kerala)
Mahabodhi Temple (Bihar)

23.  As per the latest economic survey, the tourism sector witnessed a sharp slowdown in the year 2018.
 The growth rate of foreign tourist arrival (fta) declined from 14.2% in 2017-18 to 2.1% in 2018-19, year on
year basis.
 The survey also showed that the foreign direct investment (fdi) in hotel and tourism declined from $1,132
million in 2017-18 to $1,076 million in 2018-19.
 Low momentum under ‘adopt a heritage’ scheme: many of the identified monuments were opened up
for adoption in late 2017 under the ministry of tourism’s adopt a heritage scheme. It seems that the
momentum of the scheme has slowed down as only 11 mous have been signed so far.
 The red fort was adopted by the dalmia group, while the qutub minar and the ajanta caves were
adopted by yatraonline.
 Financial issue: the tourism ministry has been allocated rs 1,378 crore for 2019-20 for the development of
tourism infrastructure. This is only marginally more than the allocations in 2017-18 (rs 1,151 crore) and
2018-19 (RS 1,330 crore).

24. There is a need to strengthen the coordination mechanism of
various Ministries and stakeholders to resolve issues in the
promotion of tourism in the country.
The State governments also need to be sensitized about
tourism being a major driver of employment and poverty
alleviation in the country.
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25. BIBLIOGRAPHY:
 India-A Comprehensive Geography
 https://www.indiaservices.in/tourism
 http://oer.nios.ac.in/wiki/index.php/India_Tourism
 https://www.insightsonindia.com/2019/07/25/prasad-scheme/
 https://businessconnectindia.in/blogs/tourism-industry-india/
 https://www.indiaservices.in/tourism
 https://www.slideshare.net/dimensions24/tourism-industry-in-india-54554217
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