Starbucks is a global coffee company based in Seattle that operates over 20,000 stores worldwide. It aims to inspire people through coffee while also prioritizing ethical sourcing of beans and environmental stewardship. As part of its corporate social responsibility efforts, Starbucks works to build long-term relationships with farmers, make all cups reusable or recyclable by 2015, contribute over 1 million volunteer hours annually to communities, and be a leader in workforce diversity and inclusion. However, some criticism has been levied against Starbucks for tax avoidance practices that undermine these CSR goals.
The Ritz-Carlton is known for providing outstanding luxury service and amenities at its 85 hotels worldwide. It aims to anticipate guests' needs and ensure they feel individually cared for. The marketing analysis examines the company's mission, marketing mix, SWOT analysis, target segments, differentiation strategies, and brand positioning. Key aspects include rigorous employee training, high prices targeting upper-class guests, and a focus on location, product quality, and service to differentiate the brand.
Victoria's Secret South Korean Market Entry Strategy Taylor Clayton
This presentation outlines an international market entry strategy for my International Marketing course at Pepperdine University. The report was completed with three other classmates, and provides an international market entry strategy for Victoria's Secret to South Korea. The content of the report is the result of a collaborative effort, however, I was responsible for the PowerPoint composition. Our Professor, Dr. Frank Sadighian, praised the report, noting that we exceeded the necessary deliverables.
Café Coffee Day is an Indian café chain owned by Amalgamated Bean Coffee Trading Company. Café Coffee Day was started in 1996 as a retail arm of ABCTC, which grows coffee on its own estates. Café Coffee Day now has over 1530 outlets across India and a few other countries. It aims to be a affordable world-class coffee experience and targets youth aged 16-30 as its main customers. While Café Coffee Day has strengths like brand recognition and affordable prices, it faces threats from competition and an unorganized coffee market.
The document provides an analysis and proposed new branding strategy for Giant, a bicycle company. It includes:
1) An initial SWOT and STP analysis that identifies weaknesses in brand positioning and wide customer targeting.
2) A revised STP analysis that segments customers based on personality and lifestyle to target high-income, elite customers.
3) A new branding strategy focused on creating an elite lifestyle through simple, fashionable products and customized service in flagship stores designed as cafes.
4) A revised mission and value proposition centered around providing a sense of global elite lifestyle and demonstrating unique taste.
5) Recommendations for offline and online marketing communication, including city runway events, minimalist flagship
Dove has been operating since the 1940s and is now a top brand under Unilever, which has over 40 brands. Dove focuses on building positive self-esteem through its products and campaigns. Its target market is males and females aged 18-34 from high income groups in the US. Dove has strengths like its commitment to quality and positive messaging, but also faces weaknesses such as high expenses and criticism of some campaigns. Opportunities exist in expanding product categories and partner organizations, while threats include competition and issues with some Unilever brands. Dove aims to increase awareness, sales, and support for its mission through marketing strategies.
The document discusses three international organizations:
1. The UNWTO promotes sustainable tourism and works to make tourism an effective tool for development.
2. IATA supports the airline industry through standards, reducing costs and representing airline interests. It has 290 airline members from 120 countries.
3. ICAO works to enhance global civil aviation safety, security and sustainable development through standards and cooperation between countries.
Lacoste's PR plan involves using online marketing tactics to promote the brand locally and internationally. This includes optimizing Lacoste's website with features like product recommendations and creating an online store. Other tactics are running a blog, email newsletter, social media presence on platforms like Facebook, Instagram and Twitter, and content marketing using infographics and memes. Online advertising using platforms like Facebook ads, Google Adwords and retargeting will promote the brand. Search engine optimization and a mobile app are also recommended.
Starbucks is a global coffee company based in Seattle that operates over 20,000 stores worldwide. It aims to inspire people through coffee while also prioritizing ethical sourcing of beans and environmental stewardship. As part of its corporate social responsibility efforts, Starbucks works to build long-term relationships with farmers, make all cups reusable or recyclable by 2015, contribute over 1 million volunteer hours annually to communities, and be a leader in workforce diversity and inclusion. However, some criticism has been levied against Starbucks for tax avoidance practices that undermine these CSR goals.
The Ritz-Carlton is known for providing outstanding luxury service and amenities at its 85 hotels worldwide. It aims to anticipate guests' needs and ensure they feel individually cared for. The marketing analysis examines the company's mission, marketing mix, SWOT analysis, target segments, differentiation strategies, and brand positioning. Key aspects include rigorous employee training, high prices targeting upper-class guests, and a focus on location, product quality, and service to differentiate the brand.
Victoria's Secret South Korean Market Entry Strategy Taylor Clayton
This presentation outlines an international market entry strategy for my International Marketing course at Pepperdine University. The report was completed with three other classmates, and provides an international market entry strategy for Victoria's Secret to South Korea. The content of the report is the result of a collaborative effort, however, I was responsible for the PowerPoint composition. Our Professor, Dr. Frank Sadighian, praised the report, noting that we exceeded the necessary deliverables.
Café Coffee Day is an Indian café chain owned by Amalgamated Bean Coffee Trading Company. Café Coffee Day was started in 1996 as a retail arm of ABCTC, which grows coffee on its own estates. Café Coffee Day now has over 1530 outlets across India and a few other countries. It aims to be a affordable world-class coffee experience and targets youth aged 16-30 as its main customers. While Café Coffee Day has strengths like brand recognition and affordable prices, it faces threats from competition and an unorganized coffee market.
The document provides an analysis and proposed new branding strategy for Giant, a bicycle company. It includes:
1) An initial SWOT and STP analysis that identifies weaknesses in brand positioning and wide customer targeting.
2) A revised STP analysis that segments customers based on personality and lifestyle to target high-income, elite customers.
3) A new branding strategy focused on creating an elite lifestyle through simple, fashionable products and customized service in flagship stores designed as cafes.
4) A revised mission and value proposition centered around providing a sense of global elite lifestyle and demonstrating unique taste.
5) Recommendations for offline and online marketing communication, including city runway events, minimalist flagship
Dove has been operating since the 1940s and is now a top brand under Unilever, which has over 40 brands. Dove focuses on building positive self-esteem through its products and campaigns. Its target market is males and females aged 18-34 from high income groups in the US. Dove has strengths like its commitment to quality and positive messaging, but also faces weaknesses such as high expenses and criticism of some campaigns. Opportunities exist in expanding product categories and partner organizations, while threats include competition and issues with some Unilever brands. Dove aims to increase awareness, sales, and support for its mission through marketing strategies.
The document discusses three international organizations:
1. The UNWTO promotes sustainable tourism and works to make tourism an effective tool for development.
2. IATA supports the airline industry through standards, reducing costs and representing airline interests. It has 290 airline members from 120 countries.
3. ICAO works to enhance global civil aviation safety, security and sustainable development through standards and cooperation between countries.
Lacoste's PR plan involves using online marketing tactics to promote the brand locally and internationally. This includes optimizing Lacoste's website with features like product recommendations and creating an online store. Other tactics are running a blog, email newsletter, social media presence on platforms like Facebook, Instagram and Twitter, and content marketing using infographics and memes. Online advertising using platforms like Facebook ads, Google Adwords and retargeting will promote the brand. Search engine optimization and a mobile app are also recommended.
Nestle has been committed to nutrition, health and wellness in Malaysia for over 100 years. It established its first factory in 1912 and now operates 7 factories nationwide. Nestle voluntarily sought halal certification in 1996 for all of its 300+ products and exports to over 50 countries. It promotes healthy living through programs like Mother's Day gifts for those in need and World Walking Day. Nestle's research and development ensures products meet high standards for safety, nutrition and taste. The company focuses on sustainability through responsible energy use, sustainable agriculture and limiting water usage.
Corporate social responsibility ppt by ritu bhartiritu bharti
This document discusses corporate social responsibility (CSR) and Wipro's CSR initiatives. It begins with definitions of CSR from the European Commission and World Business Council for Sustainable Development, emphasizing ethical business behavior and contributing to community development. The document then outlines Wipro's people, planet, profit CSR framework and initiatives in education like Wipro Cares and Applying Thoughts in Schools. It also describes Wipro's environmental initiatives like Eco-Eye. The conclusion emphasizes that CSR is an investment in society's collective future, not just philanthropy.
This document provides an overview of corporate social responsibility (CSR) including its introduction, types, nature, benefits, and models. It discusses four main types of CSR: environmental responsibility, ethical responsibility, philanthropic responsibility, and economic responsibility. It outlines several models of CSR including Ackerman's, Carroll's, and the stockholder vs stakeholder models. The document also summarizes CSR activities of two major Indian companies - Mahindra & Mahindra and Wipro. Mahindra's activities include projects like Nanhi Kali for education and Hariyali for the environment. Wipro focuses on education, healthcare, sustainability, and women empowerment through various initiatives.
Corporate social responsibility (CSR) involves companies operating in an economically, socially, and environmentally sustainable way. The concept originated in the 1950s in response to social problems but grew in the 1980s-2000s as companies recognized broader responsibilities. CSR can provide benefits like risk reduction, competitive advantage, and aligning corporate strategy with stakeholder interests. Many large companies implement CSR through activities like community investment, environmental sustainability programs, supporting education and health causes, and responsible sourcing. CSR aims to create shared value for businesses and the communities in which they operate.
Corporate social responsibility for CG.docxPARNEETSAINI8
Corporate social responsibility refers to companies operating in a way that enhances society and the environment. It involves considering people, planet and profit through environmental responsibility, ethical conduct, philanthropy, and volunteerism. Integrating CSR into governance requires leadership commitment, framework development, implementation, communication and transparency. Benefits include brand recognition, investor relations, employee engagement, risk mitigation and customer loyalty. Examples are adopting renewable energy, community projects, healthcare, supply chain standards, and diversity initiatives. Infosys' CSR programs in education, healthcare and rural development have significantly helped Indian communities, while Dove's campaign and Unilever's sourcing initiatives improved their brands and sales.
The iGen Foundation aims to advance youth entrepreneurship, interculturalism, and nonprofit governance through various programs. Its youth entrepreneurship program provides coaching, mentoring, networking opportunities, and webinars to young entrepreneurs. Its interculturalism program works to build harmonious intercultural communities and leverage cross-cultural innovation through initiatives like community standards, case studies, and workshops. The foundation seeks additional sponsors, partners, advisors and mentors to expand these programs.
The document discusses corporate social responsibility programs at Wipro and Coca-Cola. It provides an overview of Wipro's sustainability program called "earthian" which works with schools on sustainability education. It also describes CSR initiatives at Coca-Cola focused on areas like healthy living, sustainable packaging, water stewardship, and supporting local communities. The document contains details of various social programs, partnerships, and community investments of the two large companies.
The document discusses marketing ethics and corporate social responsibility. It provides examples of ethical marketing practices by companies like ITC, Nirma, Himalaya, Parle and Procter & Gamble. These companies implement social and environmental initiatives. The document also discusses unethical practices of companies like Coca-Cola, Fair & Lovely, Cadbury, Nestle and PepsiCo related to misleading advertising, exploitation, environmental damage and unfair trade. It concludes that while companies have a responsibility to society, some prioritize profits over ethics.
Nestlé views CSR as an integral part of its business strategy to create long-term value for both the business and society. It aims to create shared value across its entire value chain from agricultural sourcing to manufacturing to products and consumers. In Malaysia, Nestlé's CSR initiatives focus on education and improving lives through programs like contract farming for poor farmers, building kindergartens in rural areas, and mentoring small food businesses. Nestlé employees are also actively involved in CSR through the Nestlé REACHING OUT program.
The document provides an overview of corporate social responsibility (CSR) practices globally and in Pakistan. It discusses the evolution of CSR from private corporate philanthropy to expectations of corporations addressing social and environmental challenges. Current best practices include the UN Global Compact principles and sustainability reporting. In Pakistan, CSR engagement commonly focuses on community investment, governance, and product responsibility. The document proposes a new CSR model for Pakistan leveraging corporate assets, relationships, and existing education initiatives to improve access to quality education for disadvantaged students. Examples are discussed of how telecom companies could partner with educational programs to maximize social impact.
Corporate social responsibility (CSR) involves companies assessing their impact on society and evaluating their responsibilities. This document discusses CSR trends in India and worldwide. In India, CSR spending grew in 2016-2017, with companies funding programs in education, healthcare, and the environment. Large Indian companies like Tata, ITC, and Mahindra have long-running CSR initiatives in areas like livelihood, healthcare, education, and sustainability. Globally, leading companies like Microsoft, Google, Apple, and Disney engage in CSR activities focused on environmental sustainability, community development, and ethical business practices.
Corporate social responsibility (CSR) involves companies assessing their impact on society and evaluating their responsibilities. This document discusses CSR trends in India and worldwide. In India, CSR spending grew in 2016-2017, with companies funding programs in education, healthcare, and the environment. Large Indian companies like Tata Group, ITC, and Mahindra & Mahindra run extensive CSR programs in areas like education, livelihoods, healthcare, and the environment. Globally, leading companies like Microsoft, Google, Apple, and Disney incorporate CSR into their business strategies and see it as a source of revenue through improved reputation.
This document provides an overview of L'Oreal, including an acknowledgement, introduction, facts and figures, corporate social responsibility initiatives, hierarchy, SWOT analysis, products, marketing strategies, budget, profit, and competitors. It was compiled by 7 students and thanks KC College and various individuals for their support and opportunity to learn about corporate experiences.
This document discusses corporate social responsibility (CSR) practices of several major Indian companies. It provides an overview of CSR, explaining that CSR involves companies taking responsibility for their actions and having a positive impact on the environment, community, and other stakeholders. The document then examines CSR initiatives at Reliance Industries, Infosys, and the Tata Group in areas like health, education, environment, and rural development. It notes that CSR has evolved from traditional philanthropy to becoming a core business strategy. The conclusion emphasizes that companies now recognize the need to give back to society in order to build healthy, sustainable businesses with engaged employees and stakeholders.
Sustainability and Commissioning within PhillipsGregory Borne
Philips is a global technology company focused on health and well-being. It has pursued sustainability through its EcoVision strategy, aiming to improve the lives of 3 billion people annually by 2025. Philips takes a three pillar approach to sustainability encompassing environmental, social, and economic factors. It works to reduce the environmental impact of its products and operations through initiatives like green innovation, design, and recycling programs.
Business Ethics and Corporate Social Responsibility MEKUANINT ABERA
This seminar presentation discusses business ethics and corporate social responsibility with case studies of Coca-Cola and the Tata Group. It introduces the concepts of business ethics and CSR, outlines their importance, and describes the CSR models and initiatives of Coca-Cola and Tata in areas like water, energy, health, communities and economic development. It also discusses some obstacles faced by Coca-Cola and their responses. The presentation concludes that many businesses are actively engaging in CSR to improve people's livelihoods.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Nestle has been committed to nutrition, health and wellness in Malaysia for over 100 years. It established its first factory in 1912 and now operates 7 factories nationwide. Nestle voluntarily sought halal certification in 1996 for all of its 300+ products and exports to over 50 countries. It promotes healthy living through programs like Mother's Day gifts for those in need and World Walking Day. Nestle's research and development ensures products meet high standards for safety, nutrition and taste. The company focuses on sustainability through responsible energy use, sustainable agriculture and limiting water usage.
Corporate social responsibility ppt by ritu bhartiritu bharti
This document discusses corporate social responsibility (CSR) and Wipro's CSR initiatives. It begins with definitions of CSR from the European Commission and World Business Council for Sustainable Development, emphasizing ethical business behavior and contributing to community development. The document then outlines Wipro's people, planet, profit CSR framework and initiatives in education like Wipro Cares and Applying Thoughts in Schools. It also describes Wipro's environmental initiatives like Eco-Eye. The conclusion emphasizes that CSR is an investment in society's collective future, not just philanthropy.
This document provides an overview of corporate social responsibility (CSR) including its introduction, types, nature, benefits, and models. It discusses four main types of CSR: environmental responsibility, ethical responsibility, philanthropic responsibility, and economic responsibility. It outlines several models of CSR including Ackerman's, Carroll's, and the stockholder vs stakeholder models. The document also summarizes CSR activities of two major Indian companies - Mahindra & Mahindra and Wipro. Mahindra's activities include projects like Nanhi Kali for education and Hariyali for the environment. Wipro focuses on education, healthcare, sustainability, and women empowerment through various initiatives.
Corporate social responsibility (CSR) involves companies operating in an economically, socially, and environmentally sustainable way. The concept originated in the 1950s in response to social problems but grew in the 1980s-2000s as companies recognized broader responsibilities. CSR can provide benefits like risk reduction, competitive advantage, and aligning corporate strategy with stakeholder interests. Many large companies implement CSR through activities like community investment, environmental sustainability programs, supporting education and health causes, and responsible sourcing. CSR aims to create shared value for businesses and the communities in which they operate.
Corporate social responsibility for CG.docxPARNEETSAINI8
Corporate social responsibility refers to companies operating in a way that enhances society and the environment. It involves considering people, planet and profit through environmental responsibility, ethical conduct, philanthropy, and volunteerism. Integrating CSR into governance requires leadership commitment, framework development, implementation, communication and transparency. Benefits include brand recognition, investor relations, employee engagement, risk mitigation and customer loyalty. Examples are adopting renewable energy, community projects, healthcare, supply chain standards, and diversity initiatives. Infosys' CSR programs in education, healthcare and rural development have significantly helped Indian communities, while Dove's campaign and Unilever's sourcing initiatives improved their brands and sales.
The iGen Foundation aims to advance youth entrepreneurship, interculturalism, and nonprofit governance through various programs. Its youth entrepreneurship program provides coaching, mentoring, networking opportunities, and webinars to young entrepreneurs. Its interculturalism program works to build harmonious intercultural communities and leverage cross-cultural innovation through initiatives like community standards, case studies, and workshops. The foundation seeks additional sponsors, partners, advisors and mentors to expand these programs.
The document discusses corporate social responsibility programs at Wipro and Coca-Cola. It provides an overview of Wipro's sustainability program called "earthian" which works with schools on sustainability education. It also describes CSR initiatives at Coca-Cola focused on areas like healthy living, sustainable packaging, water stewardship, and supporting local communities. The document contains details of various social programs, partnerships, and community investments of the two large companies.
The document discusses marketing ethics and corporate social responsibility. It provides examples of ethical marketing practices by companies like ITC, Nirma, Himalaya, Parle and Procter & Gamble. These companies implement social and environmental initiatives. The document also discusses unethical practices of companies like Coca-Cola, Fair & Lovely, Cadbury, Nestle and PepsiCo related to misleading advertising, exploitation, environmental damage and unfair trade. It concludes that while companies have a responsibility to society, some prioritize profits over ethics.
Nestlé views CSR as an integral part of its business strategy to create long-term value for both the business and society. It aims to create shared value across its entire value chain from agricultural sourcing to manufacturing to products and consumers. In Malaysia, Nestlé's CSR initiatives focus on education and improving lives through programs like contract farming for poor farmers, building kindergartens in rural areas, and mentoring small food businesses. Nestlé employees are also actively involved in CSR through the Nestlé REACHING OUT program.
The document provides an overview of corporate social responsibility (CSR) practices globally and in Pakistan. It discusses the evolution of CSR from private corporate philanthropy to expectations of corporations addressing social and environmental challenges. Current best practices include the UN Global Compact principles and sustainability reporting. In Pakistan, CSR engagement commonly focuses on community investment, governance, and product responsibility. The document proposes a new CSR model for Pakistan leveraging corporate assets, relationships, and existing education initiatives to improve access to quality education for disadvantaged students. Examples are discussed of how telecom companies could partner with educational programs to maximize social impact.
Corporate social responsibility (CSR) involves companies assessing their impact on society and evaluating their responsibilities. This document discusses CSR trends in India and worldwide. In India, CSR spending grew in 2016-2017, with companies funding programs in education, healthcare, and the environment. Large Indian companies like Tata, ITC, and Mahindra have long-running CSR initiatives in areas like livelihood, healthcare, education, and sustainability. Globally, leading companies like Microsoft, Google, Apple, and Disney engage in CSR activities focused on environmental sustainability, community development, and ethical business practices.
Corporate social responsibility (CSR) involves companies assessing their impact on society and evaluating their responsibilities. This document discusses CSR trends in India and worldwide. In India, CSR spending grew in 2016-2017, with companies funding programs in education, healthcare, and the environment. Large Indian companies like Tata Group, ITC, and Mahindra & Mahindra run extensive CSR programs in areas like education, livelihoods, healthcare, and the environment. Globally, leading companies like Microsoft, Google, Apple, and Disney incorporate CSR into their business strategies and see it as a source of revenue through improved reputation.
This document provides an overview of L'Oreal, including an acknowledgement, introduction, facts and figures, corporate social responsibility initiatives, hierarchy, SWOT analysis, products, marketing strategies, budget, profit, and competitors. It was compiled by 7 students and thanks KC College and various individuals for their support and opportunity to learn about corporate experiences.
This document discusses corporate social responsibility (CSR) practices of several major Indian companies. It provides an overview of CSR, explaining that CSR involves companies taking responsibility for their actions and having a positive impact on the environment, community, and other stakeholders. The document then examines CSR initiatives at Reliance Industries, Infosys, and the Tata Group in areas like health, education, environment, and rural development. It notes that CSR has evolved from traditional philanthropy to becoming a core business strategy. The conclusion emphasizes that companies now recognize the need to give back to society in order to build healthy, sustainable businesses with engaged employees and stakeholders.
Sustainability and Commissioning within PhillipsGregory Borne
Philips is a global technology company focused on health and well-being. It has pursued sustainability through its EcoVision strategy, aiming to improve the lives of 3 billion people annually by 2025. Philips takes a three pillar approach to sustainability encompassing environmental, social, and economic factors. It works to reduce the environmental impact of its products and operations through initiatives like green innovation, design, and recycling programs.
Business Ethics and Corporate Social Responsibility MEKUANINT ABERA
This seminar presentation discusses business ethics and corporate social responsibility with case studies of Coca-Cola and the Tata Group. It introduces the concepts of business ethics and CSR, outlines their importance, and describes the CSR models and initiatives of Coca-Cola and Tata in areas like water, energy, health, communities and economic development. It also discusses some obstacles faced by Coca-Cola and their responses. The presentation concludes that many businesses are actively engaging in CSR to improve people's livelihoods.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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2. Submitted by : Vaishali
Class :M.COM(F)
Subject : Business Ethics &
Social Responsibility
Submitted to : Prof. Mahabir Narwal
Dept. of Commerce, KUK
3. INTRODUCTION
• Industry Personal care
• Founded July 30, 1909
• Founder Eugène Schuellere
• Headquarters Clichy, France
• Area served Worldwide
• Key people Jean-Paul Agon
Products Cosmetics and beauty products
• Profit €3.106 billion (2016)
• No. of employees 89,300 (2016)
4. • Vision:
To integrate the principle of sustainable
development into its business model to build a
sustainable growth both responsible and united.
• Mission:
To provide best in cosmetic innovation to
everyone around the world.
5.
6. Ethical Issues
• Societal Issues: Pollution caused to the
environment
• Consumer Issues: Product and safety standards.
• Employees Issues: Workplace Health and Safety
standards.
• Corruption and dumping: Gifts and bribes
7. 2000 Ist edition of
Code Of Ethics
Updated in 2007
2nd Edition of
Code Of Ethics
Updated again
in 2014
3rd Edition of
Code Of
Conduct
Emmanuel Lulin
10. INTEGRITY
For Customers
•Advertising is based on true
Performance
For Business partner
• Adhering good corporate
Governance Practices
For Country
• Abiding with Rules and law
• Fighting against corruption
• Maintaining high standards in
Accounting & Reporting
• Protecting and making the most
effective use of company Assets.
11. RESPECT
FOR CUSTOMER
•Recognizing their personal needs
•Delivering efficient, innovative
products
•Meeting standards of quality &
safety.
For Employees
•Recognizing their personal talent
•Valuing their diversity and Privacy
•Considering their personal and
professional life
•Recognizing and valuing their
contribution.For Society
•Supports and implement 10
principles of United Nation
Global Compact in area of
Labour, Anti corruption, and
Environment.
14. Ethical Programmes
Beauty for a better Life
• We support public health actions
• fight against skin cancer via our Active
Cosmetics Division.
• It is also helping in access employment by
providing high quality training opportunities
in different beauty professions.
Women in Science
• channeling female creativity into every
scientific discipline
• working to establish real parity
• female high school students are now also
rallying under the banner of science .
15. Group Foundation
• committed to working on
international solutions to
international challenges.
• inspire employees to play their
part in ensuring that their company
is an excellent citizen.
19. Awards for Ethical Practices
• In 2008, It received the prestigious Stanley C. Pace
Leadership in Ethics Award.
• It became a signatory of the United Nations Global
Compact and signed the Women's Empowerment
Principles, an initiative of UN Women and the
Global Compact.
20. • In 2015, L'Oreal received the prestigious Carol. R. Marshall
Innovation in Ethics Award.
• In 2015,for the third year in a row, L’Oréal has been recognised as a
• Global leader for its Climate change Mitigation Strategy in the
annual CDP (Carbon Disclosure Project) ranking.
• In 2016,L’Oréal recognized as World’s Most Ethical Company by the
Ethisphere Institute.
• On 13th march 2017, L'Oreal recognized as World’s Most Ethical
Company by the Ethisphere Institute.
21.
22. CSR IN INDIA
•L'Oreal India launched a program called
Sharing Beauty with All, 2020.
•Focuses on women’s empowerment, skill
development and environmental sustainability.
•L'Oreal India was successful in reduction in
water consumption per finished goods to 47%.
23. YOUNG WOMEN FOR SCIENCE
•It is in its 12th year.
•Has enabled 200 young
women from economically
challenged sections of society,
to complete their graduation in
a scientific field of their choice.
24. • The L'Oreal factory at Baddi recently launched a community outreach
initiative with a school for children of migrant workers in Himachal
Pradesh. In partnership with the NGO Nirmala Niketan, it currently
provides free education to about 200 students in the age group of 6
to 14 years.
• L'Oreal has partnered with Solvay, and is currently developing a
Solidarity Sourcing project to improve the living conditions of 1,500
farmer-harvesters, of which 300 will be women.