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Coca cola-final presentation
- 8. Ingredients • Carbonated water • Sugar • Caffeine • Phosphoric acid • Caramel color • Natural flavorings
- 10. July 12, 1944
- 15. Structure
- 16. Fun Facts A can of Coke will sink in water whereas a can Diet Coke will float.
- 17. American Coca Cola tastes differently to International Coca Cola.
- 18. Coca-Cola trucks travel over 1,000,000 miles a day to supply consumers with soft drinks!
- 20. Financial Strength and Competitive Strategy
- 22. Brand worth
- 24. $50 $45,491,000,0 00 ($20) $7,124,000,0 00 What makes it…?
- 26. 8.9 7.5 7.1 2012 2013 2014 Profit $Billions
- 27. During World War 2, the owner of Coca- Cola made sure “to see that every American in uniform gets a bottle of Coca-Cola, wherever he is and whatever it costs the Company.”
- 28. Total assets $92,023 Millions Net worth $30,023 Millions
- 31. 25 27 24 48 46 45 2012 2013 2014 Coke Pepsi Sales Analysis
- 35. Employees Adaptability • New Employees are given special training for three month • New employees are teamed up with old ones to learn prevailing values • One on One mentoring • Group mentoring
- 36. Working Environment • A blend of western and Eastern culture. • Two cups of tea free. • 24 annual leaves for workers • 26 annual leaves for employees above supervisor
- 37. Employees Motivation • Smart Wages • Basic Salary commission Blue collar jobs. • For white collar jobs, huge salary plus incentives • Medical treatments based on designation
- 38. Market Structur
- 39. Market shares
- 41. Distribution Channel in Pakis
- 42. Fun Facts In 1985, Coca-Cola became the first soft drink to go to space. Astronauts tested the Coca-Cola Space Can aboard the Space Shuttle Challenger.
- 43. Fanta was invented in Nazi Germany because of the difficulty faced by the company in importing Coca Cola syrup during war.
- 44. • Between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company three times. Coca Cola declined on all three occasions.
- 47. Corporate social responsibility CSR: “A company’s sense of responsibility towards the community and environment (both ecological and social) in which its operates”
- 48. Corporate social responsibility • Ecological: –Physical surrounding. • Social: –Social relation/ Culture.
- 49. Corporate social responsibility • Greenfield project in multan: • Rs. 7 billion investment. • Ayubia national park. – Park maintenance. – Conserve water. • Watersheds (110). • Water replenishment goal: – 153 billion LTR water use (2015).
- 50. Corporate social responsibility • Continuously improve technology to reduce energy crises. • Ammonia (NH3). • Deplete ozone layer. (¾) • Solid waste management plane. – Waste recycle in Abbottabad.
- 51. Corporate social responsibility •Health – Free checkups and medicine to rural communities. – Funded Polio eradication camps. – Camps for hepatitis B vaccination / awareness. – Initiative aimed to curb waterborne diseases. – Initiated drinking water projects in different cities of Pakistan.
- 52. Corporate social responsibility • Providing job opportunities. • Women empowerment – 5 million women entrepreneurs across the company’s value chain by 2020. • Sponsor Literary festival since last 4 year in Karachi. • Coke studio.
- 53. Fun Facts Men associated Diet Coke with women, Coca-Cola created Coke Zero for men
- 54. If you placed all 8-ounce bottles of Coca-Cola ever produced together, end- to-end and made a chain out of it, this chain would reach the moon and back over 1000 times.
- 55. • If you could collect all the bottles of Coca-Cola ever produced and then, give it to people, then, each person on the planet would receive over 1000 bottles.
- 56. Powers of Coca Cola • Brand value • Customer loyalty • Strong marketing and advertising • Geographic diversity
- 57. Coca cola unable to resist• Competition with Pepsi • Water management • Health beverages • Low product diversification
- 58. Coca cola risks • Reliance on carbonated drinks • Negative publicity • Indirect competitors
- 59. Coca Cola new horizons• Diversified products • Reduced price of production material • Packaged drinking water • Marketing lesser selling products
- 60. Coca cola future outlook•New PET Bottles •Increasing distribution networks •More budget for marketing and advertising
- 63. Answer 01 to 15 15 to 30 41
- 64. Distribution Channel in Pakis