1. IPC Media has been targeting a wide range of audience over the years. One
of the magazines that it has published is homes and gardens it was the first
magazine that had been published after the First World War, this was mainly
targeting women. Another magazine that they published was Nuts in 2004,
targeted towards adult males. IPC media also published NME. This is a music
magazine including a variety of genres such as: alternative, indie and rock.
This targets the younger audience
IPC might be an appropriate publisher if wanted to bring out a new magazine that didn’t already
focus on the genres they have published before for example R&B and pop. This is because they
haven’t published this genre before therefore it would appeal to new readers.