Structure and characteristics of magazine organisations

1. STRUCTURE &
CHARACTERESTICS OF
MAGAZINE
ORGANISATIONS
Media Management Unit II

2. MAGAZINE
 -A specialized advertising media that serves educational,
informational, entertainment and other specialized needs of
consumers, businesses, and industries.
 -Presents detailed ad message along with photos,
illustrations, colours etc.
 It is a high involvement media
 Not dumped after reading

3. MAGAZINE
 To make sure that a publication meets its deadlines, keeps
contents, generate revenue and maintains its technical wing
to be there in the hands of end-readers well in time.

4. CLASSIFICATION

5. TYPES OF MAGAZINES
1 Consumer magazines:
Bought by the general public for information and entertainment.
Used to reach a specific target audience.
 General Interest Magazine
 Glamour Magazine
 Film Magazine
 Special Interest Magazine
 Women Lifestyle Magazine

6. TYPES OF MAGAZINES
2 Business Publications:
Readership includes business managers and executives, businessmen, business
students etc.
 Business Publications
 Professional Publications
 Trade Journals
 Industrial and Institutional
Publications

7. President/Publisher
Editor-in-Chief
Managing Director
Section Editor Design Editor Copy Editor On-line Editor
Assistant/Associate
Editor
Photographers
Writers/Contributing
Editors
Freelancers
Assistant Design
Editor
Layout Editors
Assistant Copy
Editor
Editorial assistants/
Fact checkers
Assistant On-line
Editor

9. ORG STRUCTURE OF VOGUE
MAGAZINE

10. DEPARTME
NTS
1. Editorial
department
2. Business and
Advertising
department

11. EDITORIAL DEPARTMENT
-select
articles, edit
them and
arrange
them on the
page
-do not write
articles; but
monitor and
revise the
content of
articles
- write
headlines
and captions
and choose
photographs
Functions of Editorial Department

12. EDITORIAL DEPARTMENT
Editor in Chief
Managing Editor
Creative Director
Executive Editor
Editor
Section editor
Design editor
Online editor
Writers/contributing editors
Copy Editor
Assistants

13. Role of the editor
1) Decides what
will appear in
the magazine’s
editorial pages.
2) Keeps the
words and images
in the magazine
consistent with
the magazine’s
editorial mission.
3) To satisfy the
needs of the
magazine’s
audience/reader
s.
4) To oversee
the editorial
direction and
content of the
magazine.

14. Business and Advertising Department
The
Publisher
Associate
Publisher
Advertising
Director
Account
Executives
Director of
Finance
Marketing
Director
Circulation
Director

15. 1)
Responsible
for all the
operations
of the
magazine.
2) A
strategist
who sets
challenging
but
achievable
goals
3) Knows his
readers and
his
advertisers.
4) Using possible
resources
(personal
experience,
market research,
current economic
and business
press)
5) Prime
mover in the
development
of new
products that
can be
developed.

16.  Advantage over time: Most of the magazines are published periodically. Hence
there is long time for production.
 Financial Stabilty: They receive advertisements easily from big companies. Eg
Car, Watch, Tyre etc.
 Highly Targeted: Magazines are published for particular set of people.
 Quality & Durability: Usually printed in high quality paper