7. Customers
Age (25-35) Male & Female Elite Urban Neiborhood in Major
cities (Dhaka, Chittagong,
Narayanganj, Gazipur)
8. Marketing Objectives
• Our objective to spend 15% of sales revenue between 2017 and 2018 on research and development in
an effort to introduce new product and develop new features.
• Our objective to decrease customer acquisition costs by 8% per year.
• Achieve revenue growth by 15% per year in each of the next three years.
• Add 500 new customer accounts every month for next two years.
• Improve brand recognition among 24-35 age groups.
• Reduce the order lead time by 20%.
• Reduce average distribution cost to less than 5% of gross revenue by creating efficient supply
channel.
• To obtain customer satisfaction rating of at least 90%on the 2017 customer satisfaction survey, and
to retain at least 85% of our 2017 customers as repeat purchasers in 2018.
• Extending business to neighboring district of Dhaka city within next three years.
12. Delivery Process
Buy Ingredients
from Farmers
Markets
Transport Goods via
Third Party Services
Warehousing on
Home Delivery
Services Custody
Review Quality
Packaging
Customer Product
Request Online
• App
• Website
Order Received
Inform Third Party
Delivery Services
Home Delivery (Via
3rd Party Delivery
Service)
15. Management
Hiring expert for creating our Ingresource’s web site
Responding to customer review will be done by part time
job through online.
Internal management will be the done by entrepreneur’s
team
16. Operation
Using third party’s server
Web design will be done by Webcat
www.ingresource.com.bd will be our website
17. Risk
Entry of competitors
Economic situation
Consumer’s behavior
Unfavorable new legislation
Hackers