Bsa 310 Kudler Frequent Shopper Program

Bsa 310 Kudler Frequent Shopper Program
Kudler Fine Foods is a much renowned food store, established at the different locations in California. The main focus of the store is to have 'profit
maximization' by providing quality products at appropriate prices, in comparison of the competitors. The firm also wants to satisfy its clientele.
Through this objective, the store wants to acquire major expansion. It currently wishes to enlarge its services by attaining perfection in the in the
operational activities. Kudler also desires to increase the 'consumer purchase cycle ' which they hope will result in an increase of both profitability as
well as loyalty. Kudler 's latest idea to increase its revenue is to implement a customer rewards program that will record customer purchases that... Show
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Operationally, the Frequent Shopper Program should integrate into the existing standard procedures with little to no interference with standard
operations. As the new system is fairly easy to manage, the new systems functionality will only require small amounts of user training so there will be
no issues with computer competency. No current staff or management changes will be required, but the new program could bring an new connection
to customer satisfaction and give the customer a better attitude during the purchase. This change will also not negate or change any existing
workflows critical to the mission 's success of operations. The fact that the design of the network infrastructure is aging, the addition this program will
not have a substantial impact on the company 's current existing capabilities. With the presumption that all of the risks involved in developing the
system are identified, the development team should have no problem in designing the program to success. Early analysis shows that the program will
most likely be developed as an enhancement to the current POS system, rather than starting a new program, this way it will easily integrate with
current systems and existing key components all ready active. Kudler also used a POS server, which would be a good staging ground for the Frequent
Shopper database. The economic feasibility has been determined by performing an analysis of costs and benefits. The analysis could help the
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Rymax Essay
Rymax was founded in 1995. It has over 20 years experience as a leading marketing business in the industry. It focuses on creating and managing
programs and events that offer rewards and incentives. Rymax offers only brand name rewards through their programs and events. The rewards and
programs are for various causes such as customer loyalty, employee recognition, player loyalty (casinos) and corporate gifts. Customer loyalty tools
include giving customers the ability to redeem rewards or accrue points for future redemption through the points programs; giving away products for
customer loyalty; distributing retail gift card; building database through sweepstakes; rewarding milestones or achievements; and customizing customer
experiences ... Show more content on Helpwriting.net ...
They have 10,000 top coveted products listed in their catalog. They offer 300 top–tier brands. They have access to data and insight to custom designed
player and customer loyalty programs. Rymax uses social media to boost engagement as well. Rymax specializes in customizing certain rewards and
recognition programs as well as databases and customer experiences. Rymax offers exclusive pricing. Rymax believe its practices increase the ROI of
participating organizations. Rymax has notable achievement recognition for their employee recognition program. They include: Top Providers of
Employee Recognition for nine consecutive years as rewarded by HRO Today Magazine; Platinum Partner four years in a row for their outstanding
employee programs by Incentive Magazine; the Motivation Masters Award by Incentive Magazine; the Best Practices in Business award by The
Commerce and Industry Association of New Jersey. Rymax focuses on "multi–generational appeal". All of these valued incentives "drive business
goals." Businesses have quality rewards and programs to choose from in order to increase their profits and retain their customers. Rymax has a 99.9
percent accuracy rate when filling

Taco Bell Unveils Game Focused Loyalty Program
Lisa Jennings' article 'Taco Bell unveils game–focused loyalty program', published on the 15th December 2015, details how the American fast–food
chain has launched a new mobile app 'Explore'. Taco Bell's new customer loyalty program was launched late 2015, where consumers are rewarded
for "Living Mas", embodying the essence of their tagline "Living Large". Customer loyalty refers to the satisfaction and positive emotion felt by the
customer towards an organisation's product or service (). Marketers at Taco Bell have focused on creating value for their customers as they provide an
innovative program where customers simply go about their daily lives on social media. The fresh app stems from the growing competitor pressure
while also aiming to meet long–term business objectives. This new loyalty program has had exceptional reviews and both monetary and nonmonetary
success.
() describes customer loyalty as ....... Customer loyalty is a combination of relative attitude and repeat patronage. Businesses work to retain customers
who have both a high level of repeat patronage and attitude towards the company. Loyal customers translate to be more profitable over time through
related purchases, increase referrals, operating cost savings etc. Although Taco Bell dominates the percentage of market share in the Mexican–food
segment, parent company Yum! Brands desires to grow their percentage of market share in the overall fast–food industry. This forms the basis of the
company's

Study of Loyalty Programs
Introduction
The literature survey has provided a base for the study and given an overview of the areas where the research could be done. It has also provided me
with the relevant facts.
Objective of the study:
Study of loyalty programs of Shoppers Stop and Pantaloons.
Are these programs really effective in enhancing the customer experience.
How much profitable does the loyalty programs prove to be, for a customer centric apparel retailer.
Most customers hold several loyalty cards of competing retailers. Past studies looking into the impact of card ownership on store loyalty showed
mixed results. Loyalty cards are effective only when customers value the rewards associated with them. This research is being done to investigate ...
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Hence a company should first figure out the basis of customer's buying decisions before building the loyalty programs in order to serve them in the
best possible manner.
The article Listening ain't enough stresses upon the fact that customer loyalty cards are used to generate information about the customers in order to
serve them better by developing products and services according to them. But these alone are not enough for gaining advantage over the competitors.
Trained staff with a heart to serve the customers with customer–centric approach could help in gaining the advantage.
A similar research Loyalty in Retail: A strategic success or a management failure states that successful loyalty programs do not exist in vacuum. The
loyalty cards provided by the retailers are compared to the hammer. Just as a hammer does not build a house, a loyalty card does not build customer
loyalty. Customer loyalty has been used as a strategic approach in increasing customer value and thus providing a good customer experience but it
doesn't work alone. A brand value has to be created in which involvement of the staff, quality of the products, knowledge about the customers etc. are
required.
Shoppers' Stop's customer loyalty program is called The First Citizen (Annexure X) and Pantaloons customer loyalty program is Green Card Program
(Annexure XI) through

Cabo San Veijo: Rewarding Loyalty Program
CABO SAN VIEJO: REWARDING LOYALTY
–Ankita Singh
CONSTRUCTING CUSTOMER LOYALTY PROGRAM:
We go through 7 strategy steps to design a loyalty program for Cabo San Viejo which are as follows:
STEP 1: PRESENT SITUATION ANALYSIS & GAP ANALYSIS
Before we suggest a customer rewards or loyalty program, it is important to understand what is the company's long term vision, For whom this program
is to be implemented i.e. who are the company's best customers, what are their needs and expectations, the reasons for having such a program and the
expected outcome. So the first question is:
What is Cabo San Viejo's long term vision? Was the company directing its activities in overall achievement of this vision?
The vision of the company was to ... Show more content on Helpwriting.net ...
Around 3500 new guests arrive each year of which 32% revisited within 5–6 years and 62% of repeat visitors returned again within 5–6 years. The
primary reason for not returning was the high costs. Here we reiterate that to attract more repeat customers, value must be offered.
STEP 3: POTENTIAL PROGRAM IMPACT
In order to measure the impact, we first need to understand the reasons for implementing a loyalty program.
Why does Cabo San Viejo need a customer loyalty program?
Retention: One of the primary reasons for most loyalty programs is o retain the loyal customers by appreciating them and the business they generate for
the company by making them feel special and good about their association with the company.
Offer enhanced value proposition: A loyalty program which offers a value deal to its customers who need it will get Cabo San Viejo more
patronization. However, it is to be understood that not all customers need or expect value deals.
Enhanced Satisfaction: Recognition by way of loyalty program makes a customer feel good and thus enhances satisfaction which in turn leads to more
positive word of mouth.
Positive Word of Mouth: Around 60% of Cabo San Viejo's customers called in for inquiry based on word of mouth.
Enhance image as a responsive company: Cabo San Viejo explicitly encourages customers to complain if unsatisfied. It is through such feedbacks that

Marketing Cost And Intruding New Products
Introduction
After studying the two options, I am in the favor of the second option that is of market penetration. As per Arkolakis, C, 2008, market penetration
means focusing on the marketing cost and intruding new products. Fly Buys is large business with having almost 2.5 million of card holders and
among these number, 1.3 million is of active households. It has been observed that in New Zealand, around 30,000 times the card is swiped in a single
day. It is seen that the benefits of Fly Buys is more for the customers as comparing with the supermarket fuel discount schemes (Wright, K., &
Baumann, C. 2007).
Opportunity:
As selected previously the Market penetration is good option for the company to have growth in the coming years. This strategy focuses on the
marketing and sales to have deepen effect that before. Moreover, the people are preferring to buy with the swipe cards to get rewards. So, it is good
to have more brands in the has exiting market rather completely as new program. Fly Buys already has a market and well known loyalty program. So it
would be less investment tool for the company to adopt market penetration
Challenges:
There are some challenges that are faced while implementing the market penetration. Some of the limitations are described as,
The profits after the investment to attract more customers doesn't work sometimes.
The saturation point of the market that is the customers are satisfied.
If all the customers are existing ones. (Neil

Customer Loyalty Programs At The Rapid Changing Business...
In the rapid changing business world, customer loyalty becomes very important (Dick & Basu, 1994). Thus, lots of company use customer loyalty
programmes to increase their customers ' loyalty. Customer loyalty programmes are utilized by companies to offer clients with incentives to purchase
their services or goods (Bolton & Kannan, 2000). When a client purchases services or goods, the entity provides the client with award credits or points.
The client consequently redeems these points for rewards like discounted or free services or goods. The customer loyalty programmes are operational
in different ways. Firstly, consumers must attain a minimum value or number of points prior to redeeming them. Secondly, the consumer might earn
award... Show more content on Helpwriting.net ...
In order to deal with this variance and to improve comparability and consistency, the AASB issued Interpretation 13, consumer loyalty programmes
(Mackenzie et al, 2011). AASB 13 necessitates that income be deferred when the consideration offered to a client in association with a loyalty
programme warrants the client to a discount on a purchase in the future. The consideration is usually allocated amongst the diverse constituents of an
arrangement utilizing fair values. Liability for deferred revenues must be recorded on the basis of the fair value of award credits. Fair value is the
amount of money that the award points could be traded for in an arm–length transactions (Leo, Hoggett & Sweeting, 2012). AASB 13 doesn't mandate a
particular scheme of the determination of fair values of the incentives, but it asserts that the quantity must be based upon the fair value to award
credits holder, not the price of ward credits redemption to the issuer. Regularly, a reasonable approximate of fair values is based upon the discount
that the clients will be given upon the redemption of the award credits. , Nevertheless, AASB 13 also concedes that in several instances, not all points
will be redeemed by the clients. Consequently, deferral of revenue must as well be based upon the fraction of the incentives that are anticipated to be
redeemed (Zack, 2009) Ernst and Young (2013) note that according to AASB 13, the award credits

Loyalty Program and Frequent Shopper Program
Service Request SR–kf–013 Frequent Shopper Program Paper
Gerard Gonzalez
Business Systems/BSA310
October 7th, 2010
Joseph Gorman
Service Request SR–kf–013
Kudler Fine Foods founder and manager, Kathy Kulder, has requested information on developing a system to track customer purchases through a
Frequent Shopper Program. This Program will award loyalty points for redemption to repeat customers. Purchases made by customers whom participate
in the program will be tracked and converted into loyalty points for redemption for future purchase, gift items, and other products or services made
possible through partnerships with external companies. The following will cover information and recommendations for Kudler Fine Foods Frequent
Shopper ... Show more content on Helpwriting.net ...
Halagera also goes on to say "A 2% increase in customer retention has the same effect on profits as cutting costs by 10%." (Halagera, n.d.). This
shows that keeping customers returning to Kulder Foods will increase business. The Frequent Buyer Program will promote repeat buisness in Kulder
Foods and will aid in profit increase, so long as the customer is satisfied with Kulder's Foods products and services. Although there are a lot of upsides
to the Frequent Shopper Program, there are also concerns that Kulder Foods will have to take into account.
The overall cost for the Frequent Buyers Programs must be monitored consistently by Kulder Foods. Kulder must ensure that redemption estimates are
perceived higher to the customer than actual cost to Kulder(MTI Market Techniques and Innovations Inc., n.d.). As well as ensuring redemption is cost
effective, Kulder will also have to make sure points are realistic and appealing to customers. Customers must feel as if these points are attainable, and
easily usable. This will help keep customers interested and keep them using the program.
Kulder Fine Foods will see increased profit with a Frequent Shoppers Program. It will undoubtably help with repeat business and customer loyalty. To
keep the Frequent Shoppers Program running smoothly, Kulder will have to ensure that it stays up to date with customers information and shopping
data. Kulder Foods must also ensure they will keep customers

Application Of Game Thinking On Non Game Contexts
Gamification helps customers interact with brands directly. TechValidate's research found that "30% of companies using gamification improved
registration conversion rates by upwards of 50%." Companies see gamification as a way to encourage more active online communities, reward website
visitors, and even increase sales revenue. How does gamification fit into customer loyalty? And how can we use it retain more customers? Why Gamify
Customer Retention? Gamification is the "application of game–thinking in non–game contexts." We simply borrow the mechanics of traditional games
and apply them to uncommon concepts, like customer retention. Acquiring new customers is expensive. So, reducing customer churn can greatly
impact your company's financial health. A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a
25%–95% increase in profit. The main objective of retention is to continue ongoing relationships with customers. Brand loyalty is considered difficult
to measure. So, experts generally use customer engagement as an effective indicator of loyalty. An engaged consumer is more likely to stay loyal and
buy more products and services. By introducing games, businesses motivate shoppers to indulge their competitive instincts to drive engagement. In
return, your company should notice an increase in lifetime value. When executed correctly, the LTV of loyal customers should be 15–40% higher than
the LTV of your average customer.

Effective Customer Relationship Management
The Hong Kong Polytechnic University School of Hotel and Tourism Management HTM3129 Lodging Management Lecturer & Tutor: Dr. Deniz
KUCUKUSTA
Group Project Title: Effective Customer Relationship Management–Customer Loyalty Program
Class Group: Thursday, SEM004 16:30–17:30 Group Member: Leung Mei Wun, May (10626919D) Ngan Ho Shan, Iris (10571756D) Poon Wing
Lam, Yvonne (10627025D) Wan Wing Tung, Yuki (10542306D) Wu Kit Wing Ophelia (10504166D)
Date of submission: Total no. of words:
2nd December, 2010 3,491 words
1
Content Introduction & Background Objectives Importance of Effective Customer Relationship Management Why Hilton? Criteria of Effective
Customer Relationship Program Case Study–Hilton Hotels п‚· п‚· п‚· About HHonours ... Show more content on Helpwriting.net ...
Successful CRM is crucial in maintaining the business so that partner companies would keep the strong cooperation bond and alliance. For instance,
hotel reward points for air ticket programme would require both hotel and air company to work together for planning and development. Thirdly,
effective customer relationship management smoothens daily operation. The speed of transaction with linkage to loyalty reward schemes will be
fastened if an effective system is developed. This could easily track customers' data, preferences, any record that is needed once loyal guests return.
Entire staff would be able to know the way to serve particular guests without further question. This enhances customer satisfaction and establishes a
stronger commitment between the company and customers.
4
Why Hilton? Unlike hotels which usually adopt either Points and Rewards system, the loyalty programme in Hilton is more comprehensive and
personalized. It launches the programme – MyWay Specials, which covers most of the loyalty system discovered in hotel industry, and offer the most

flexible choices to their members. Hilton strives to be the best role model of the industry by offering HHonour guests with programmes for various
brands, targeting different types of travelers with their own interests. Within these programmes, travellers can make their own choice and select their
preferences, which ultimately attracts. Hilton HHonours programme is available within the 10 Hilton

John Deere And Co. Was Originally Founded In 1837 By John
John Deere and Co. was originally founded in 1837 by John Deere. The company has grown immensely, becoming a world leader in the production of
machinery for customers and businesses in agriculture, lawn care, construction, and forestry. John Deere is headquartered in Moline, Illinois and has
several lines of products available. Each line offers variations that appeal to individual customers (Yunes, Napolitano, Scheller–Wolf, 2007). John Deere,
often referenced with its popular slogan Nothing Runs like a Deere, is a well–established company worldwide with 72 factories scattered across 18
different countries (Nelson, 2002). John Deere and Co. employs over 60,000 people (Taylor, 2014) and their products are available in over 160
countries. It... Show more content on Helpwriting.net ...
Through the John Deere Gold Key Program, customers are offered the opportunity to tour the manufacturing facility where the machines are built.
Buyers can drive their own custom–made machine off the assembly line (Anti Marketing, 2004). Offering numerous variations to customers can be
challenging for John Deere and Co. There are some limitations for customizing the product as some combinations are not possible due to compatibility
issues (Yunes, et al., 2007). John Deere has invested a large amount of time and funds to ensure resources can be transported to parts and
manufacturing centres, suppliers, and dealerships to make customization possible. The delivery of the final product to the customer must be completed
in an economical and timely manner. John Deere analysts have visited suppliers, tracked delivery times, determined where bottlenecks exist, and
identified ways to control and account for damage incurred during transit. This research has helped John Deere improve operations and has increased
the speed of delivery to ensure customization was feasible (Nelson, 2002). Secondly, John Deere has invested in a supply chain management system to
manage complex operations. The system includes statistical and risk process controls. This system is crucial to tracking and monitoring the customized
products that are being produced (Narasimhan, Schoenherr, & Sandor,

Introduction Of London Drugs ( Ld )
Table of Contents
Introduction1
What are LDExtras and why implement the program?2
Factors that would Help Facilitate the Change2
1)Program piloted with staff2
2)Support from head office3
Barriers to Change3
1)Long–term staff who are resistant to change3
2)Failing to create a guiding coalition3
3) Competing with other customer loyalty programs4
4) Lack of communication of vision4
5) Lack of importance placed on training and inadequate training programs4
6) No follow up after initiatives are implemented5
Conclusion5
Appendix A: Works Cited6
Appendix B: LDExtras Program Details7
Introduction
London Drugs (LD) is currently in the process of implementing a customer loyalty program called LDExtras .While the ... Show more content on
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c) as it learns customers preferences and tailors rewards accordingly. Furthermore, since LD currently serves Canadians across 4 provinces the
customization of rewards ensures that the entire customer base will be engaged and satisfied with the program and have their diverse needs met. This
is especially important in the current retail environment as customer retention is paramount due to the ease of access to information and surplus of
options customers' have. Not only will the program will change and enhance how the company engages its customer base it will provide valuable
information about customer. The information provided regarding customers shopping habits (visit frequency, purchase history, average purchase value
etc.) will aid the LD in its future endeavours and be invaluable in maintaining and growing competitive advantage. Additionally program goals and
desired outcomes include:

1)Growing the customer base.
2)Increasing loyalty among the existing customer base.
3)Increasing customer satisfaction ratings
4)Increasing customer retention rates.
5)Increasing sales.
Factors that would Help Facilitate the Change
1)Program piloted with staff
Through piloting the program with staff, employees were able to get a firsthand experience with the loyalty program. Not only did this enable the
company to see if there were any problems with the system before its public launch but it also served as a way to get staff onboard with and support
the change. As a

Hrm 310 Week 3
Media Carts Add to Customer Satisfaction Kudler Fine Foods uses a loyalty program which, as it currently stands, serves to "increase the consumer
purchase cycle as a means to increase the loyalty and profitability of its consumers," (p. 1, University of Phoenix, 2007); management is proposing the
implementation of a new multi–media shopping cart that will appeal to the high–end clientele as well as track more customer data and improve sales.
The Media cart gathers key information that will enable the marketing department to customize better the shopping experience, making use of in–store
advertising, and collect data related to consumer activity (Media Cart, 2010). Although the initial investment in the carts may seem high, the return on
... Show more content on Helpwriting.net ...
Return on Investment for Media Carts As mentioned in this report, the return on investment is not immediate but there are long–term advantages to
using the Media Cart. The advertising and suggestions made to the consumer can cater to reducing excess inventory before spoilage occurs, improving
the effectiveness of sales, and introduce consumers to brands which may interest him or her; these directives can increase sales and decrease loss. The
on–board navigation system will help customers to find the products they are seeking; this allows the customer to find products without taking time
from the customer service employees. Use of the navigation system also allows customer to find what products they are looking for; if they find the
product at Kudler they are less likely to go to another store and give the sale to a competitor. Long–term, the cart also can be part of an expedited check
out system that decreases congestion during the check out process (Media Cart, 2010). Consumers scan items as they put them into their carts and
directly into bags. At the end of their shopping experience, they move the cart onto the scale to check for accuracy and for additional items, before
they pay and leave; this process could save money by reducing customer service personnel. The customer saves time through the use of the built–in
navigation system, the system directs the customer through the store to the correct location of the product he or she is

Statistical And Factual Analysis Of Encompassing...
The purpose of my research paper will be to inform the reader with statistical and factual analysis encompassing Incentives and reward based
programs. We will evaluate various incentives to see if this macroeconomic incentivized/rewards based process does indeed drive business and
generate more growth amongst companies via rewards and loyalty programs towards the general population of consumers. This analysis surrounding
incentives will also be comprised of the price and demand structures to tie into how companies also utilize their rewards, customer loyalty plans and
coupons during different times of the seasons to boost sales and establish a bond with the ones they are selling to, the consumers.
U.S. consumers hold 3.3 billion memberships in customer loyalty programs, the 2015 COLLOQUY Loyalty Census shows, a 26% increase over the
number of memberships reported in COLLOQUY's last census study in 2013 (Colloquy, 2015) With loyalty programs established this helps to generate
a repeat customers which drives profits and promises future revenue. Consumers need an incentive to purchase a product at a certain place. When
Loyalty programs are in place it helps the consumer relate to the product and funnels them towards the product in which they feel that they are apart
of. They can build exclusive points and incentives when products are purchased and are then able to use those rewards points at a later time to
purchase more goods or even get a portion of the cash back.

The American Express ( Axp )
Background
In May '15 American Express (AXP) launched a coalition loyalty program called "Plenti." Under coalition loyalty programs, members can earn and
redeem points by shopping at participating merchants (e.g., Exxon, Macys, Rite Aid and ATT.) The program helps consumers to earn rewards faster
and lead to a higher level of engagement with a program which provides merchants an opportunity to attract new customers and run cross–promotional
campaigns. However, the biggest challenge in launching the program was signing up merchants and building an economic case for shifting away from
proprietary to collaborative program.
AXP was in negotiations with Rite Aid to join the program. Under their old loyalty program (Wellness+), Rite Aid issued reward dollars (+UPs).The
dollars could be used for purchase within their stores over next two weeks, while in Plenti program the points (1 point = 1 cents) are valid for three
years and can be redeemed at any participating merchant. Rite Aid was concerned that if they joined Plenti, customers will continue to earn points at
Rite Aid but with more redemption options and longer validity, the redemptions will be skewed towards other merchants especially the "Grocer"
Partner. In effect, they will be subsidizing a loyalty program for the "Grocer."
Challenge
As part of the negotiations, our team was tasked to identify and propose "Performance Guarantees" to address Rite Aid's concerns.
With no data and uncertainty about other merchants who will

Mgmt 340 Week 6 PetrieвЂ™s Electronics Cases Ch 10
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MGMT 340 Week 6 Petrie's Electronics Cases Ch 10 Chapter 10 – Petrie's Electronic Case
1. Why don't information systems projects work out as planned? What causes the differences between the plan and reality? 2. Why is it important to
document change requests? What happens if a development team doesn't? 3. When a project is late, do you think that adding more people to do the
work helps or not? Justify ... Show more content on Helpwriting.net ...
Is the customer loyalty program a failure? Justify your answer. If not, how can failure be prevented? Is it important to avert failure? Why or why not?
MGMT 340 Week 6 Petrie's Electronics Cases Ch 10 https://homeworklance.com/downloads/mgmt–340–week–6–petries–electronics–cases–ch–10/ To
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MGMT 340 Week 6 Petrie's Electronics Cases Ch 10 Chapter 10 – Petrie's Electronic Case
1. Why don't information systems projects work out as planned? What causes the differences between the plan and reality? 2. Why is it important
to document change requests? What happens if a development team doesn't? 3. When a project is late, do you think that adding more people to do
the work helps or not? Justify your answer. 4. What is the role of a pilot project in information systems analysis? Why do you think the Petrie's team
decided to do a pilot project before rolling out the customer loyalty system for everyone? 5. Information systems development projects are said to fail
if they are late, go over budget, or do not contain all of the functionality they were designed to have. Is the customer loyalty program a failure? Justify
your answer. If not, how can failure be prevented? Is

Case Study Of The Sundio Group
Introduction
Because of rising international competition, slower growth rates, decreased population growth, and oversupplied and mature markets, it is hard for
hospitality firms to increase their market share (Tepeci, 1999). A recent example of a take
–over in this sector is Bizztravel. In their own words: it could
no longer compete with other tour operators. It is easy for today's consumers to switch among different firms (Liu, 2007).
Hence, it felt compelled to sell the whole organization to the Sundio Group (DVHN, 2015). This is just one example, but last year there were a lot of
acquisitions and take–overs in the hospitality industry. In short: it is clear that something must be done to gain more revenues, otherwise a lot of
organizations ... Show more content on Helpwriting.net ...
3.How does a customer loyalty program work?
A customer loyalty program is defined as a program for current customers, with the possibility for free rewards and unique benefits when they make
repeated purchase (Tepeci, 1999) (Liu, 2007). For instance when you made a lot of bookings in a hotel, you can save up for a free night. In paragraph 4
there will be given more examples.
There is a difference between a Customer Frequency Program (CFP) and a Customer Loyalty Program (CLP). In the first program the loyalty is to
the frequency program and not tot the brand (Shoemaker & Lewis, 1999). A frequency program's focus is to build repeat business, while the focus
by a loyalty program is to build an emotional attachment to the brand: "for the brands people already buy" (Dowling, Uncles, & Hammond, 2003). In
actual practice it is very difficult to measure if someone is loyal to the brand or just to the frequency program (Dowling, Uncles, & Hammond, 2003).
This because of the reason that the outcomes are the same (Smith,

Marketing MA Management and International Business Essay
Marketing MA Management and International Business
Introduction
CRM is a term for methodologists, technologies and e–commerce capabilities –used by companies to manage customer relationships.
(Foss, 2001:1) It is also called customer management, customer care and sometimes customer centricity or customer–centric management.
(Brown, 2000:1)
All the names and definitions of CRM have customer, as its core–it is the management of customer relationships, which attempts to revolutionize
marketing and reshape entire business models.
To survive and grow the business must make a profit. To make a profit it has to find people who are willing to pay more for its products/services than
they cost. Therefore profit comes from ... Show more content on Helpwriting.net ...
It is the result of the company creating such conditions for the customer so that the latter continue to purchase from the organization –preferably for
lifetime. For retailers the benefits of having loyal customer base are enormous.
These are just few of them:
1. Companies can boost profits by almost 100 percent by retaining just 5 percent more of their customers"( Reichheld, 1996)
2. It costs much less to keep a customer than it does to– recruit one.
3. Advertising costs are reduced. A loyal customer acts as an advocate of the company and helps attract new customers. (Word–of– mouth advertising)
(Lecture notes, 2004)
The question is: "Can the customer loyalty be created and retained for life these days?" or
"Is the loyalty a 'Holy Grail' and the retailers can only achieve a slight margin of preference for certain time?"

A small survey into the types of consumers according to their degree of loyalty, the loyaltyschemes with its advantages and drawbacks will possibly
shed more light into this topic.
According to J.Cross (2004) there are four main types of customers:
1. Switchers
In any market there are customers who are loyal to the suppliers

Customer Relationship Management ( Crm ) At Harrah 's Company
Harrah's Company has taken the Hospitably Industry to a whole new level. Companies want to get more information about their customers behavior
and build a lifetime relationship. After a long research, Customer Relationship Management (CRM) at Harrah's came to consist of two elements to
implement marketing tools and programs across all Harrah's properties; Database Marketing (DBM) and the Total Gold Program.
Harrah's established Database Marketing in 1997. Under this program customer will get a Gold Card to be used while making any transaction at any
Harrah's properties. The question rose, is the marketing program successful? After analyzing the exhibits at the end of the study case, I concluded that
the program was successful. From Exhibit 1 it seems clearly that the profits nearly double from year 97 to 99. From Exhibit 2b, it seems that 50% of
the new customer that were giving the card came back in the next three months. From exhibit 2c, the loyalty customer visiting the casino more
frequently after receiving offers. Also, from exhibit 2d, the loyal customers spend more hours and spend more money after receiving offers.
Using CRM in the gaming industry as marketing tool can account for strength and weakness. Some of the strengths under the data collection through
the programs are: customization of customer service, Coding Customers, Targeting Customers, sharing customer information within the organization,
improving cost management and increase profitability. One

Harrah's Entertainment, Inc. Essay
Individual Case Assignment: Harrah's Entertainment, Inc.
1. What are the objectives of the various Database marketing (DBM) programs and are they working?
There are two main overall objectives of Harrah's Database marketing (DBM) programs. First, Harrah's strived to build, increase and retain customers'
loyalty to their brand, similar to the way people tend to be loyal to their mechanic or hair dresser. The strategy to achieve this goal was to ensure that
they crafted and sustained a relationship with their customers and reinforced the emotional tie with personalized attention and fast service. The second
objective piggy–backs on the first – that customer loyalty will yield incremental business and increase company revenue. ... Show more content on
Helpwriting.net ...
2. Why is it important to use the "customer worth" in the DBM efforts rather than the observed level of play?
The case study article defines customer worth as "the theoretical amount the house expects to win, over the long term, from a customer based on
his level of play." This calculation allows Harrah's management to more strategically analyze and predict a customer's future spending as opposed
to analysis of 'observed level of play' which is only based on a customer's previous spending patterns. The example contained in this article of Ms.
Maranees best exemplifies the benefits of calculating customer worth as opposed to an observed level of play. Ms. Maranees only played a limited
amount in a short timeframe at Harrah's, so if one were to solely judge her future habits by her observed level of play during that trip, they likely
would not feel that she was a customer worth targeting. However, in analysis of her customer worth and theoretical wins, it was evident that Ms.
Maranees was likely a very profitable customer who was probably bringing a majority of her business to Harrah's competition, so it would in fact be
advantageous for Harrah's to win her business.
3. How does Harrah's integrate the various elements of its marketing strategy to deliver more than the results of Database Marketing?
When Gary Loveman was hired as Harrah's COO, one of his goals was to change the focus from bringing customers in to individual Harrah's locations

Effectiveness Of Loyalty On Customer Retention
This figure explain about how prospect ladder up to become a partner of the company. It is company's service quality, trust, commitment and
communication that leads customers from prospects to partner. However, it is not really easy task for companies to achieve customer as partner. It
needs extensive effort from brand to get it.
Loyalty program
In the initial part of study, it has elaborate meaning of loyalty. Now, this section has presented literature on effectiveness of loyalty on customer
retention. Loyalty program often considered as value sharing or enhancement instrument. Sabol, 2002) addressed that value enhancement function is
important because of ability to provide superior value to customer relationship and retention. Loyalty program provide value to consumer in two stages.
(Bolton, 2000), has explained stages in brief that in the first stage program points are issued to customer and the second stage when customer redeemed
those points. Though these points value don't have any practical value unless customer redeemed them. However, according to the study by
(Machanda, 2004) showed that it has important psychological meaning to customer. Points accumulation can gives customer feelings of benefits and
these benefits are able to give customer positive value perception. It is because customer can redeemed those values later for rewards. At redemption
stage, customer receives both economic and psychological value. Thus it enhances appreciation and recognition of

Customer Loyalty in Retail Sector
Role of Customer Loyalty Programs in the Retailing Sector Executive Summary: Customer loyalty schemes (or programs) are explicit efforts by the
retailers in different formats to gain the long term patronage from the customers. Loyalty schemes are designed and developed for variety of reasons: to
reward the loyal customers, to generate more information about the customer behaviour, buying patterns. It also helps to influence consumer behaviour,
and as defensive measure to combat a competing scheme. The purpose of this study is to describe the objectives of the loyalty schemes, the origin its
evolution over the years, the important aspects of its implementation and strategic approaches to maximise the impact. This will also focus on the...
A response from the customer to come back and repeatedly use the product or service is a definite indicator of the customer to be loyal. Through
loyalty programmes companies therefore can track the behaviour of customer, and trends of his activities over a period of time. It can lead to
customer behaviour where customers can book earlier, stay longer, do vacationing more often, and earn reward points for this behaviour with the
brand. So loyalty programmes provide an opportunity to learn about the customer's preferences, and expectations. Customers tend to be loyal only
when they can identify their values matching with those of the brand. This leads to brand association from the customer's with the company's logo,
brand. Eyeballs Buyers Loyalty Action Performance Consideration Awareness There are five types of the consumer behaviour which have been
measured over particular period of time span: the percentage of consumers buying a brand, number of purchases per buyer, the percentage who
continue to buy the brand repeatedly, the 100% loyal customers and the segment of population who buy other brands. Polygamous Loyalty: This is a
theory which is for the stationary markets, customer loyalty is divided into number of brands. The long run propensities to buy a particular brand for
a customer now a days is very less the primary reason being the choice of too many brands in the same sector. So polygamous loyalty is actually

Four Different Types Of Loyalty
Loyalty
Loyalty Concept Benefits, importance, antecedence and consequences of loyalty Phases (types of loyalty) How to build loyalty (what will make or
break loyalty) Examples of loyalty programs Application on a company from CB side
Concept of loyalty
Academics and practitioners alike agree that loyalty is an integral part of doing business. Few, if any, businesses can survive without establishing a
loyal customer following. Surprising, however, in spite of its obvious importance to all businesses, relatively little is known about customer loyalty.
Experts have struggled to define precisely what being a loyal customer means, and meager progress has been made in determining what factors lead to
customer ... Show more content on Helpwriting.net ...
But as businesses grow and diversify their offerings, it's easy for a brand to lose sight of what it originally promised to customers.
Replacements, Ltd. – a Greensboro, N.C.–based old and new dinnerware supplier that grew out of founder and CEO Bob Page's attic – knows how to
keep customers coming back. Over the last 30 years, their customer numbers grew from a handful of cards in a recipe box to a database of more than
10 million loyal customers.
Check out these five tips from Replacements for cultivating loyal customers:
1. Know what makes your customers tick. Before you can build loyalty, you need to know what attracts customers to your company in the first place.
Replacements senior vice president of e–commerce Jack Whitley says their company has found a niche within a niche, so they know their customers
well.
They connect buyers to the world's largest selection of old and new dinnerware. Each year, the company gets thousands of letters from emotional
customers. For instance, one husband said his wife was stunned when she opened her Christmas present to find replacement plates for those she'd lost
in Hurricane

Case Study : Hilton Hhonours Worldwide Loyalty Wars
Justin Bryant
Case 14
Hilton HHonours Worldwide: Loyalty Wars "Hotel Raise the Ante in Business
–Travel Game." This was the headline in The Wall Street Journal that
raised a predicament for the head of Hiton HHonors Jeff Diskin. Hilton is one of the largest hotel chains internationally that has been a large access
known for their guest reward program to keep their customers happy and wanting to come back. When Starwood Hotels and Resorts Worldwide Inc., a
large competitor, unveiled an aggressive frequent–guest program to attract more business travelers to their hotels using a 50 million dollar budget,
alarms went off inside the Hilton Corporation's head. Jeff Diskin shared a quote that displayed his concern for the competitor's advancement; "These
guys are raising their costs, they're probably raising mine too. They are reducing the cost–effectiveness of the industry's most important marketing tool
by deficit spending against their program. Loyalty programs have been at the core of how we attract and retain our best customers for ever a decade.
But they are only as cost–effective as our competitors let them be." The business traveler market is one third of Hilton's overall guests. The Hilton
brand was controlled by two unrelated programs, Hilton Hotels Corporation (HHC) stationed in Beverley Hills California, and Hilton International
(HIC) established in London, England. In 1997, the two corporations unified to Hilton Worldwide. By merging into one, the companies

Developing an Effective Customer Loyalty Program
Barry Berman
oyalty programs are offered by both retailers and manufacturers to stimulate continued patronage among consumers through discounts, cash, free goods,
or special services (such as free magazines on specialized topics of interest to loyalty program members). While retail cooperatives pioneered loyalty
programs through giving members allowances based on their annual purchases, the more modern use of loyalty programs began with Raleigh cigarette
coupons and with stamp–based programs such as the S&H Green Stamp Company (which offered consumers points based on purchases; these points
were redeemable for a broad selection of merchandise). The most current form of customer loyalty ... Show more content on Helpwriting.net ...
"Bud" Miller loyalty program since membership is open Distinguished Professor of Business and Director of the EMBA program at the Zarb
School of Business to all customers and each member of Hofstra University. receives the same discount regardless of his/her purchase history. Many
of these programs are able to enroll a large number of participants due to ease of registration and low member concern for privacy. For example,
Giant Eagle Advantage Card members automatically receive savings on hundreds of items in its stores as the item is scanned. There are several major
limitations to this program. According to one analysis, Type 1 programs do not reward loyal behavior; they reward card
124
UNIVERSITY OF CALIFORNIA, BERKELEY
VOL. 49, NO. 1
FALL 2006
FIGURE 1. A Typology of Loyalty Program Types
Program Type

Type 1: Members receive additional discount at register
Characteristics of Program
Membership open to all customers Clerk will swipe discount card if member forgets or does not have card Each member receives the same discount
regardless of purchase history Firm has no information base on customer name, demographics, or purchase history There is no targeted communications
directed at members
Example
Supermarket programs
Type 2: Members receive 1 free when they purchase n units Type 3: Members receive

Cabo San Viejo
Assignment 2: Cabo San Viejo by Stefan S****t and others
Course:Customer Relationship ManagementFaculty:Erasmus School of Economics
Content
1.Cabo San Viejo's customer base3
1.1General information3
1.2The ageing of the customer database3
1.3Customers are becoming more heterogeneous3
1.4Lack of cross–selling3
1.5Complaints and the lack of a loyalty program4
1.6Conclusion4
2.Rewards program4
2.1Stimulating retention4
2.2Cross–selling4
2.3Connect personally5

3.Structure rewards program5
3.1Cross–selling program5
3.2Program for young 'middle–aged'' customers5
3.3Overall loyalty reward program5
Cabo San Viejo's ... Show more content on Helpwriting.net ...
Therefore there should be a bigger focus on 'cross–selling' from the day–spas to the Health resort.
5 Complaints and the lack of a loyalty program
Furthermore lately there have been some complaints and remarks about the lack of a loyalty reward program. Returning customers feel they should
be rewarded for bringing their business to CSV. They feel the need to feel appreciated for being a returning customer. One client for example said:
"All of us loyal customers think that. If I'm a return guest at CSV and I've been coming here for years, I've obviously got the money to afford it, so
it's not about money and it's not about the tangible value of the rewards" (P8, customer quotes). These returning customers basically claim there should
be some sort of reward program or another way to make them feel special and appreciated, they want to experience that wow–factor that makes them
feel like they are the most important customer of CSV. Also most of CSV's competition is using reward programs. The customers therefore expect CSV
to do the same.
6 Conclusion
To conclude, it's probably safe to say CSV shouldn't be happy with the current trend of their customer database. There is a lot of room for improvement
on cross–selling but the most important threat is the ageing of the customers. This could very well lead to a point where CSV doesn't have enough
customers to be profitable anymore.
Rewards program
It would make sense for CSV to adopt a

The Success Of The Ski Barn
In a perfect world, retailers would have plenty of loyal customers year after year to keep them in business. However, this is not the case anymore,
and keeping a customer loyal to your business is harder than it seems. Customers are more demanding when it comes to pricing and convenience
today. If someone walks into a store looking to find something, and the business is out of stock, or they are unhappy with the price, they will go
looking somewhere else, or worse turn to the internet. Family owned businesses are having an even harder time competing with big corporations.
Often times a family business will open up and seem to be doing fine, until a bigger more well known company opens up just down the road. Most
of the time the smaller companies are forced to close down. This is because they cannot compete with some of the discounts that are so easily handed
out by the competition. Ski Barn is a family owned business, located in four locations within New Jersey: Paramus (Headquarters), Wayne,
Lawrenceville, and Shewsberry. They sell ski and snowboard equipment, and offer multiple shop services in the winter, and patio furniture in the
summer. They have to compete with big name companies like Dick's Sporting Goods, Modell's Sporting Goods, Zumies, and of course discount
internet sites like Back Country, The House, and amazon.com during the winter. Throughout this paper, I will discuss the ways in which Ski Barn
Incorporated must compete on analytics in order to survive in

Summary: Loyalty Rewards Work Best For Online Business
Brian Bergeron
Kennesaw State University
Loyalty Rewards Work Best for Online Businesses
Dr. Gannage
MKTG 3100, TR 8:00–9:15pm
Article 1 Review
Due Date: 9/2/2015
1.Article
Loyalty Rewards Work Best for Online Businesses
By Chad Brooks
Published by Business News Daily on June19, 2015 http://www.businessnewsdaily.com/8114–loyalty–rewards–online–businesses.html 2.Summary
In this article, Brooks discusses how online businesses as well as regular businesses differ in benefitting from loyalty reward programs offered to
customers. With the new age of technology becoming more and more prevalent, customers are less likely to actually travel to stores to purchase goods
from businesses. The ones who do typically go to the places that ... Show more content on Helpwriting.net ...
Not only do people have to spend less time traveling to the store and walking around looking for what they need then waiting in line to pay for the
goods, but they also have to spend less money because of gas prices and the discounts online businesses are offering to customers who purchase
online. This is essentially hurting offline businesses because the less people who are going out shopping, the less people are seeing their stores and
wanting to stop to shop at their store. Also, many people are losing their jobs because the number of customers that walk into stores is dropping so
there is less need for employees inside stores.
5.Recommendations
To help alleviate the problem, offline businesses should start developing mobile apps for their businesses to keep customers connected with the
business. Also, they could start selling products online to attract customers who online purchase goods online. For the online businesses, it would be
beneficial to provide customers with loyalty rewards in order to retain customers and have them purchase from their company more than once. Another
way to build loyal relationships with customers for online businesses could be by offering customers incentives to bring new customers to the business.
6.Do you feel the article topic covers relevant and current marketing trends and/or

The Brand Of Brand Loyalty
Furthermore, the publication suggests that the brand loyalty is correlated with market share. So, the bigger the company is, the more loyalty among its
customers. And, this is true because the more people get to know the company, its services, and its products, the more brand identity it will form among
current customers. Also, large companies benefit from having more loyal customers because they engage in word–of–mouth activities which can
potentially attract more customers. So, there are many ways in which a company can increase their loyalty levels. But, when it comes to increasing
market share, a better way could involve the increase in revenues among consumers. This can be done by opening more stores, offering products
online, and by offering volume discounts. And, as a result, the company may be able to increase revenues and potentially increase its market share.
Eventually, it could lead to an increase in the amount of loyal customers overall. Moreover, it can be said that loyalty programs and other related
marketing activities can only make a difference in the long–run because the result are hardly noticeable in the short–run due to the fact that it takes
time for a buyer to become an actual loyal customer.
When it comes to developing a well–designed loyalty program, marketers should take into account the value being offered to consumers with respect to
the prices of the products. This means that a company should offer reasonable rewards to the customers after they

Brand Loyalty, Service Quality And Satisfaction
Recent studies focused on loyalty concept in services sector. Brand loyalty is receiving great deal of attention in telecommunication sector. So there is
a need of introducing comprehensive brand loyalty model. This study attempts to provide a broad view of brand loyalty by proposing a model and
testing its potential antecedents.
The antecedents included in the research are service quality, satisfaction, trust and commitment.A pilot and main study was conducted to test the
hypotheses. A sample of 475 customers ofcellular network providers was selected. The results depict that in mobile phone network market, service
quality is considered as most important factor of brand loyalty. An indirect positive relationship of service quality and satisfaction to brand loyalty has
also been affirmed. As customer retention is critical for strategists in dynamic world of telecommunication sector. So it is important for operators to
devise well–structured customer loyalty programs for protecting the customers' base line.
Key Words: Brand loyalty, services sector, service quality, satisfaction, trust, commitment, telecommunications. Introduction
Over the past four decades brand loyalty has been recognized as a focal point of marketing literatures and for practitioners. It is considered as a
contributor to build and maintain brand equity (Aaker, 1991). Some sophisticated analyses suggest that brand loyalty reduces further marketing efforts
and cost. Statistics show that it costs 6 times less

Customer Service Strategies And Organizational Goals
Introduction
In order to operate a successful and profitable business, certain strategies must be put in place. One very important strategy is customer relationship
management. To ensure that every customer has the opportunity to receive exceptional customer service and the ability to become a loyal customer, an
organization must follow these steps. First, the organization must evaluate their current customer service strategies and organizational goals. This will
help decipher strengths and weaknesses of the organization. Once the organization's weaknesses are determined, action must be taken immediately. The
weaknesses should act as opportunities, while the strengths can be used as something to capitalize off of. If an organization lacks a loyalty program,
their next step would be to design one that correlates with their business model and organization goals. Once an organization redesigns their customer
service strategies and customer loyalty programs, they will need to accurately apply metrics to successfully measure the value of the changes being
made.
Current Situation
The company that I selected is Dave's Riverside Garage (DRG). DRG is a privately owned auto repair shop that operates out of Queen Anne,
Maryland. The major goals for DRG are to stay competitive with neighboring auto shops and offer the lowest possible price for their customers.
Currently, DRG's customer service attempts are lacking substance. However, DRG is acknowledging that their customers consist

Customer Loyalty : New Zealand Ltd & Greenstone Energy Ltd
Introduction
With the passage of time, loyalty programs have been extended and also utilizing showcasing instruments for attracting more customer loyalty. Towards
any business or specific organization, client's loyalty should be supposed and remunerated. Loyalty programs assured the customers that with respect
their money invested they will get more rewards and with time they become a part of an organization.
In year 1996, the Bank of New Zealand, Foodstuffs Ventures Ltd, IAG New Zealand Ltd and Greenstone Energy Ltd launched a new company named
as "Loyalty New Zealand". Loyalty New Zealand might be unknown for the customers but their main program FlyBuys becomes famous. From all
other loyalty programmes, New Zealand's is leading in the country. With FlyBuys 2.6 million card holders are connected, daily 300,000 transactions
can be done and about 750,000 rewards of almost 70 million dollars should be given to customers. Approximately, FlyBuys has 75 brands and can be
handle more than 50 campaigns in each month. By promoting more rewards, these loyalty projects have better future and make the client's life better.
By utilizing loyalty projects for providing the simpler life to clients, it ensures that providing a selective system to the clients which will satisfy their
needs.
This assignment covers the topic that what are the different issues that are faced by the FlyBuys, how market penetration can be raised and attracts
more customers instead of focusing on launching of

Development Requirements for Kudler Fine Foods Frequent...
Kudler Fine Foods Frequent Shopper Program Project Plan To inspire customer loyalty and respond to customer shopping preferences, the Sales and
Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper
incentives through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the
price of items, so instead of providing everyday discounts for purchase frequency, Kudler has partnered with a loyalty points program to reward
customers with redeemable points for high–value gift items, airline upgrades or other specialty foods. "Building unique rewards programs that
differentiate the brand––along... Show more content on Helpwriting.net ...
If reports indicate that customers are purchasing a greater variety of products per customer, Kudler can grow their market by selling more products to
the existing customer base and has achieved greater customer loyalty and satisfaction. Another success measure would be reports indicating greater
customer shopping frequency. Customer satisfaction can be gauged by a number of indicators including fewer customer complaints, less product
returns, a greater number of customer referrals, and a greater number of referrals per customer. An increase in customer requests for new products or
services would demonstrate greater customer interest. Customer satisfaction and brand name awareness can also be gauged through either in–store or
internet based surveys. One of the most important metrics of success is profitability. Although profitability cannot be guaranteed by any new initiative,
as long as Kudler has been profitable in the past and has not changed any major factors that would affect its profitability such as item costs, etc., then
theoretically if their customers are making more purchases due to the Customer Rewards program then profits should increase. Demonstrating the
success of an initiative like Kudler's Customer Rewards program can help Kudler obtain any future investment capital they may need for further

Essential For Measuring Our Variables
Operationalization is essential for measuring our variables of interest in order to test our hypothesis and obtain the answers to our questions (Sekaran
197). Our variables are more difficult to measure since they consist of subjective characteristics rather than objective. When looking at our hypothesis:
customer loyalty programs do not serve the primary purpose of increasing customer loyalty, it is first important to consider the objects of interest, their
attributes and consider an adequate judge. Attributes are important because you cannot measure an object itself, you need to measure the attributes of
an object. In this case, the objects of interest are customer loyalty programs, the attributes are their ability to influence customer ... Show more content
on Helpwriting.net ...
Once the dimensions are defined, its important to break them down further into elements.
Independent Variable: Customer Loyalty Programs
The first dimension to look at is how many people sign up for customer loyalty programs. The element of this dimension is if these programs are
properly designed to attract customers to sign up, then most often then not, they will. If people are not enticed to sign up, the program may need to be
revised. Customers also need to understand clearly the perks of the program in order to evaluate whether or not the program is worth joining.
The second dimension is to look at the benefits of the program to see if they outweigh the cost. This can be assessed by using different types of
rewards. For example, most customers may want to accumulate a cash value they can put towards a next purchase (such as a Shoppers Optimum
Card) vs. a points program where they can trade their points for mini product samples or receive a free birthday gift every year (such as the Sephora
Beauty Insider Card). The element can consist of assessing different types of program structures to see what motivates clients to become a member.
The third dimension can consider if there is a cost associated upon registering or maintaining a member of a loyalty program. The element may consider
that the benefit has to largely outweigh the cost to become a member. For example, Sally's Beauty Supply membership is free to sign

Customer Service And The Outdoors
Introduction Due to a strong commitment to customer service and the outdoors, L.L. Bean is recognized as a quality manufacturer and retailer of
quality outdoor apparel. Likewise, the company's focus on the stakeholders begins with caring for employees who in turn serve the customer which
ultimately results in profits. L.L. Bean serves customers through multiple channels, but originally began, and continues to excel, in catalog sales.
However, due to a changing operational environment, the organization needed to invigorate their business model. Using the total rewards program, the
company was able to disperse new strategic goals throughout the organization leading to much needed change and revitalization.
Strengths and Weaknesses In ... Show more content on Helpwriting.net ...
In order to facilitate the expansion, the organization had to ensure the employees were provided both traditional and non–traditional benefits, allowing
L.L. Bean to meet competitive demands and achieve organizational goals. Providing this compensation and benefits allowed the company to
demonstrate care for the employees, which translated into customer service even though the channels expanded. In regards to the outsourcing concerns,
the company strictly enforced fair benefits in their outsourced facility, even ending several contracts due to inadequate employee compensation.
Additionally, L.L. Bean ensured the outsourced locations rewards programs fit the cultural needs as well.
Traditional and Non–traditional Rewards As mentioned, a key L.L. Bean response to their strengths and weaknesses was to provide a mixture of
traditional and non–traditional rewards to the employees. In conjunction with base compensation, the organization provided performance–based
bonuses, profit sharing, and healthcare benefits as forms of traditional rewards. These traditional awards are closely aligned to monetary awards since
these benefits are commonly used and expected in today's business environment. Although the effectiveness of monetary rewards is questionable, at
minimum these rewards provide a direct reciprocity to the employee for their

Nectar Case Study
Case Summary: Nectar is a loyalty scheme, which differentiates the market and was launched in September 2002. A number of organizations like
Sainsbury's , Barclaycard, Debenhams, and BP amalgamated their existing loyalty schemes under one umbrella called Nectar. This scheme is
operated by an independent company called Loyalty Management UK (LMUK), this allows the partners to concentrate on their own business. The
registration is easy and is completed by filling out an application form available at the partner's outlets and on the internet as well. The nectar points
are redeemed for free flights, meals, vouchers etc. The high spenders are attracted by rewards like "Flights to Australia" and the low spenders are
attracted by rewards like... Show more content on Helpwriting.net ...
вћўThe scheme is different from traditional loyalty scheme in which merchants are pooling their resources, which helps spread the costs associated
with setting up the infrastructure and running of such initiative. вћўThe loyalty schemes try to entice new shoppers and reward existing customers.
вћўThe cost of operating such a scheme are greatly reduced due to the shared cost of having multiple partners involved. вћўPartners in the scheme can
avail themselves of a much richer databank on their customers, analyzing their purchases across a cross section of different products, purchased in
many different outlets. вћўBy leveraging several big brands rather than focus on one single market, the loyalty scheme has a much broader appeal.
Customer Advantages: вћўConsumers who use Nectar Cards at reward partners, will collect points which can then be redeemed for free flights, meals,
vouchers etc. вћўCard subscribers can pool their points from a variety of firms rather than a single merchant, greatly enhancing their points earning
potential and making rewards more attainable. вћўShoppers can view how many points they have collected by viewing them online in My Nectar or
phoning the Nectar Cell Call Centre. Nectar points are exchanged for Nectar Vouchers. These vouchers are collected at the cards subscriber's home or
via the nectar call centre. вћўCustomers perceive the rewards as more attainable due to the

The And Evaluation Of Loyalty Card
Introduction :
In spite of the great practical approach the impact and evaluation of loyalty card are very limited in terms of academic interest because the
effectiveness of loyalty program has questionable from the customer behavior point of view. We refer some studies to evaluate the impact of loyalty
card in business.
This essay will firstly discuss what is a loyalty card ? The loyalty card is defined that a plastic card given by a business to the customer which has
earned a reward to them and data collected for business house. In 1982 the UKs biggest retailers named Sainsbury first launch loyalty card. In 1997
the chemist retail chain Boots were invested 30 million GBP in their loyalty programs which is 3rd largest in UK because of its success. Secondly
the essay will discuss about the benefits of loyalty card in business prospective . The first benefit of loyalty card are to increase customer share. The
retailers encourage customer by offering reward to buy something which increase their sales of product. According to Dowling and Uncls the customer
can benefit such as less conginitive efforts to find product or advantages of loyalty program. Sometimes they buy product which is not necessary to
them because they wish to earn reward points. The second benefit of loyalty card is data collection.The retailers filled a form of the customers who
want to join in loyalty programme, By this they got an information relate to customers. It is very useful to

Caesars Entertainment : The World 's Greatest Widespread...
Caesars Entertainment is the world's greatest widespread and most diversified casino– Entertainment company to exist(Caesars). Caesars has branched
out into three different continents worldwide since they first began 75 years ago. They have proceeded to grow the company with the opening of new
casinos, expansions, and acquisitions. Generally, Caesars Entertainment operates their resorts under the names Caesars, Harrah's, and Horseshoe, with
the exception of a few of their locations(Caesars). As of December, 2013, Caesars Entertainment owns and operates 52 casinos in 13 U.S. states and
five other countries outside the United States. Out of the 52, 39 are located here in the U.S. which reside dockside, riverboat, and land– based. Casinos
that are based outside of the United States are located mainly in England(Caesars, 10–K, 2014). Along with owning casinos, Caesars runs and operates
an online gaming business, accompanied by the World Series of Poker tournament. Including all the facilities being managed and operated by Caesars
Entertainment they offer a total of three million square feet of gaming space, and approximately 42,000 hotel rooms(Caesars, 10–K, 2014). Having a
total of 45 million members as a part of their total rewards program, puts Caesars in first, leading the industry in customer loyalty. At all the properties
Caesars is honored to operate, they do their best in offering an overall positive contribution to the surrounding vibrant community. "A Caesars

What Is Clubcard?
As indicated by previous studies on satisfaction and loyalty are partitioned into three classes. The principal classification is gotten from administration
and study on the satisfaction and loyalty relationship is performed by and large and in hierarchical level. Fulfilment is the foundation of faithfulness
that effects on authoritative gainfulness. The second classification has focused on individual level and has examined keeping up client in light of
second time purchasing aim. These variables have a critical disappointment in view of the current distinction between one's longing and his/her
conduct. The second class asserts that dedication is influenced by fulfilment regardless of the fact that their relationship is not coherent. The third...
Consumers usually opt for those retailers that are providing them the goods of their choice in cheaper prices. This is one of the most significant ways
for retailers to understand the way consumers shop and purchase items. When a loyalty program is introduced by a retailer, their main aim is to target
those consumers who have been with the corporation for a good long time and have shopped with the store on a daily basis. The loyalty programs
provides vast amount of benefits which the consumers may not attain from anywhere else (SГ¶derlund, & Colliander, 2015). From the consumer's
point of view, loyalty program are a kind of blessing because it allows them to purchase items at a cheaper price as well as allows them to reap more
benefits from the retailer through the loyalty program. Many consumers have become part of the Tesco's loyalty program because they believe that
Tesco has provided them with vast amount of benefits for just being their loyal customer. Many customers are of the view that the loyalty program
initiated by the Tesco is the most satisfying one out of all the loyalty programs that are initiated by other retailers.
2.4 A functional framework for perceiving positive customer loyalty

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