This presentation was given at the Media & Learning conference on 16/11/2012. It was given to launch the rebuild platform for media wisdom of CANON Cultural Unit (Flemish Ministry of Education and Training).

1. An initiative of: In cooperation with:
PLATFORM FOR MEDIAWISDOM

3. PLATFORM FOR MEDIAWISDOM
Media wisdom = media literacy
Why?
Inspiration
Guidance
Examples of good practice
Tools for using media in the classroom
Who?
Educators
How?
Bottom up ( trough a program in teacher training)
3 worlds

4. PLATFORM FOR MEDIAWISDOM
“Media wisdom is the totality of knowledge,
skills and attitudes with which citizens can move
consciously & critically in a complex, changing
and mediatized world. It is the capacity for an
active and creative media use focused on
societal participation.”
From “conceptnota voor mediawijsheid”
of Minister of Media Ingrid Lieten and Minister of Education Pascal Smet

5. PLATFORM FOR MEDIAWISDOM
Knowledge
Syntax
Semantics

6. PLATFORM FOR MEDIAWISDOM
Skills
Technical skills
Skills to read a medium
Determine reliability
Use in a creative way
Building skills by DOING!

7. PLATFORM FOR MEDIAWISDOM
Attitude
Awareness of responsibility
Use in a socially adjusted way
Awareness of the effect and power of media
Knowledge of royalties
Life long learning
 leads to a new way of communicating

8. PLATFORM FOR MEDIAWISDOM
3 Worlds:
Handle CONSCIOUSLY
Use CRITICAL
Do it yourself = ACTIVE

9. PLATFORM FOR MEDIAWISDOM
“Zelf doen” do it yourself = ACTIVE:
Why first? Learning in an intuitive way
‘good practice’ examples:
⁻ Teacher training program
⁻ Other (VRT, Dynamo3, …)

10. PLATFORM FOR MEDIAWISDOM
Project “Verwoord/verbeeld”
Based on the novel
“Stitches” by David Small

12. PLATFORM FOR MEDIAWISDOM
• Teacher training program:
– Project on media wisdom: learning how to use media in the classroom
– Support by multimedia lab by BAM(No financial support!):
• Creative
• Technical
– 2 ways:
• Short: only within teacher training
• Long : internship (dynamo 3 support of 1500€ for school)
– Video report
– 5 themes:
• War and peace
• Language, literature and promotion of reading in a digital culture
• Subject related propositions
• Specific ways of media literacy : Projects on photography, film, television, advertising and
games.
• Conscious use of the virtual world of the internet.

13. PLATFORM FOR MEDIAWISDOM
Collaboration Flemish Agency for Educational
Communication and BAM
Multimedia lab
Editorial team
Technical support
Flemish Institute for visual, audiovisual and media art
www.bamart.be

14. PLATFORM FOR MEDIAWISDOM
Collaboration Flemish Agency for Educational
Communication and VRT
Open up archive for the educational field:
Use of archive material in
teacher training program
 Media wise content

15. PLATFORM FOR MEDIAWISDOM
“KRITISCH gebruiken” Use CRITICAL
Discovering the relation between
media and the world
Understanding the importance of the language of media
Knowledge of the history of media.
Knowledge on how to read media-content
The ability to (self) reflection
Use media strategically
Metier

16. PLATFORM FOR MEDIAWISDOM
“BEWUST hanteren” handle CONSCIOUSLY
Discovering the influence media has
on our view on ourselves and of the world
Impact on our brain
Social and ethical aspects
Intention of information and communication

17. PLATFORM FOR MEDIAWISDOM
login procedure (only for educators)
• Uploading of films
• Access to VRT archives
• Access to material in Ingebeeld
• To be explored: virtual editing (later phase)

18. PLATFORM FOR MEDIAWISDOM
TIPS:
Implement media in all courses
Don’t let limitations guide you, JUST DO!
Become media wise together,
let student educate you!

19. Literature:
• “Cultuur in de spiegel” Barend van Heusden
• “The visual literacy white paper” Dr. Anne Bamford
• “Conceptnota mediawijsheid” Flemish Minister of
Media Ingrid Lieten and Flemish Minister of Education
Pascal Smet
• “Audiovisuele vorming in het Vlaamse onderwijs”
Annemie Goegebuer