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Why is audience feedback
important in Media?
By Aneeka Ishaq
Audience feedback
 A lot research goes into any new
media product before it is actually
made. This is done in order to make
money, find out the target audience
and to improve any weaknesses.
 There are many different types of
feedback like box
office, review, surveys, focus
groups, forums, social networks and a
lot more.
What I did?
 After we made our film, we had a peer assessment
screening of when we watched the film and gave feed
back. We were told to make ours a bit longer and to add
in more music.
 I also showed it to the target audience to get their
opinion.
 There was also feedback on the YouTube where the
film was actually posted and on my blog.
 It was very similar with the ancillary text as I asked the
target audience on their feedback. For the poster mostly
people said that I should take of the background colours
which I did.
 I also put the poster up on social networks to get
opinion. Its best to ask a range of people as your
friends may not give their honest opinion.
Useful
 Audience feedback is very useful. Audience
feedback is key in the media, as the audience
bring in the revenue and make a persons work
credible, it is also what makes a film popular or
not, the more people that enjoy a film the more
the messege of it gets spread. The aim of an
editor/director/producer is to please their
audience. The audience is the reason for
making a film, in some cases, however in short
films it sometimes is not about the money and
number of people that would go and watch it but
it is about expressing themselves or may be just
asa hobby rather than a buisness.

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Question 3

  • 1. Why is audience feedback important in Media? By Aneeka Ishaq
  • 2. Audience feedback  A lot research goes into any new media product before it is actually made. This is done in order to make money, find out the target audience and to improve any weaknesses.  There are many different types of feedback like box office, review, surveys, focus groups, forums, social networks and a lot more.
  • 3. What I did?  After we made our film, we had a peer assessment screening of when we watched the film and gave feed back. We were told to make ours a bit longer and to add in more music.  I also showed it to the target audience to get their opinion.  There was also feedback on the YouTube where the film was actually posted and on my blog.  It was very similar with the ancillary text as I asked the target audience on their feedback. For the poster mostly people said that I should take of the background colours which I did.  I also put the poster up on social networks to get opinion. Its best to ask a range of people as your friends may not give their honest opinion.
  • 4. Useful  Audience feedback is very useful. Audience feedback is key in the media, as the audience bring in the revenue and make a persons work credible, it is also what makes a film popular or not, the more people that enjoy a film the more the messege of it gets spread. The aim of an editor/director/producer is to please their audience. The audience is the reason for making a film, in some cases, however in short films it sometimes is not about the money and number of people that would go and watch it but it is about expressing themselves or may be just asa hobby rather than a buisness.