1. DEVELOPER
The people that
make the game
PUBLISHER
Responsible for the
marketing and
promotion of the game
DISTRIBUTOR
Sorts out the logistics and
delivery of the game to
retail and/or consumers
PLATFORM
The console/machine/
format you play your
game on
RETAILER
The outlet where
consumers exchange
money for the product
CONSUMER
The ʻaudienceʼ or people
that buy the game