Presented to over 100 nonprofit professionals and board members, this short presentation highlights the importance of utilizing corporate social responsibility powerhouse, cityCURRENT, to help you master the art of your nonprofit's mission through social media.

1. MASTER THE ART
OF STORYTELLINGTHROUGH SOCIAL MEDIA
5 W A Y S T O

2. NOW HERE'S HOW WE MAXIMIZE ENGAGEMENT
WHAT WE'VE LEARNED TODAY
STORYTELLING DRIVES IMPACT.
SPARKS MOVEMENT.
PULLS AT OUR HEARTSTRINGS.

3. DON'T JUST ADD TO THE NOISE...
WE SHOULD BE SHARING RELEVANT
CONTENT THAT INSPIRES + IMPACTS
REGARDLESS IF IT MOVES OUR
FUNDRAISING GOAL OR NOT.
BE MINDFUL
OF YOUR
AUDIENCE
BE PLAYFUL.
Brighten their day.
BE IMPACTFUL.
Lead from within.
BE USEFUL.
Give them useful resources.

4. UTILIZE TOOLS TO SHAKE IT UP.
MIX UP YOUR CONTENT
Chances are you're already balancing more than one job at
your organization. Utilize tools to help streamline your
workflows and maximize your content.
Attract donors, raise awareness for your organization, and
recruit volunteers with in-kind advertising on Google Search.
Ad Grants provides access to $10,000 USD of in-kind
advertising every month for text ads.
Sendible, Canva, + Hootsuite offer nonprofits discounts for
the full scope of tools.
CANVA | ADOBE SPARK | SENDIBLE
HOOTSUITE | GOOGLE FOR NONPROFITS

5. Utilize cityCURRENT to help #PowertheGOOD
Airs each Sunday from 7-8 AM across all
four Cumulus Media Memphis radio
stations, which have over 750,000
listeners weekly. We also archive the
episodes online and share with our
community. In addition, you can also
embed your episode on your website.
CITYCURRENT RADIO SHOW
GOODworks is focused on creating a
continuous conversation about those
making our community a better place.
It's covering stories of hope and success
within the realms of nonprofits,
education, and corporate philanthropy.
GOODWORKS VIDEO
Read the column each Sunday in The
Commercial Appeal (M Life section) or
online at cityCURRENT.com.
GIVING BACK COLUMN
This section is a great way to share your
organization's activities taking place and
wonderful experiences to enjoy with
family, friends, or co-workers.
COMMUNITY EVENTS CALENDAR

6. SHARE WORTHY CONTENT
Think of using social media as showing the world
what you do and why you do it in a compelling,
interesting, and easy-to-share way.
"INVITE" TO BE SEEN
Click on your most recent Facebook post with a
few "likes" to see the list of names and those who
you can "invite" to like your page.
This can be super helpful if you set aside a digital
ads budget and then go back and invite those
who engaged with your post to like your page as
they've already shown some interest.

7. 40% of monthly active users use LinkedIn daily.
LinkedIn profiles with photos get 21x more
views and 36x more messages.
Of the 500 million users, only 3 million users
share content weekly.
5
LEARN TO LOVE LINKEDIN

8. @cityCURRENT or @andrewjpg
GET IN TOUCH
Social Media
andrewb@cityCURRENT.com
Email Address
901-321-1186
Phone Number