BritainThinks asked 2000 UK adults what brands, events, people, objects and words they would put in a time capsule to teach future generations about life today.

1. Time Capsule Research August 2011

2. The question we asked… Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as… The three brands you use that say most about who you are? The national or international event that has had the greatest influence on who you are? The person who has been the greatest inspiration to you? The object that best defines who you are? The word that best describes your outlook on life?

3. Brands Time Capsule Research

4. Time Capsule Brands: Topline Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the three brands you use that say most about who you are?

5. Time Capsule Brands: Topline Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the three brands you use that say most about who you are?

6. Time Capsule Brands: The Gender StoryWomen Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the three brands you use that say most about who you are?

7. Time Capsule Brands: The Gender StoryMen Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the three brands you use that say most about who you are?

8. Time Capsule Brands: The Age StoryUnder 35s Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the three brands you use that say most about who you are?

9. Time Capsule Brands: The Age StoryOver 55s Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the three brands you use that say most about who you are?

10. Time Capsule Brands: The Class StoryWorking Class Identifiers Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the three brands you use that say most about who you are?

11. Time Capsule Brands: The Class StoryMiddle Class Identifies Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the three brands you use that say most about who you are?

12. Life defining events Time Capsule Research

13. Time Capsule: Life Defining Events Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the national or international event that has had the greatest influence on who you are?

14. Life Defining Events: The Gender StoryWomen Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the national or international event that has had the greatest influence on who you are?

15. Life Defining Events: The Gender StoryMen Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the national or international event that has had the greatest influence on who you are?

16. Life Defining Events: The Age StoryUnder 35s Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the national or international event that has had the greatest influence on who you are?

17. Life Defining Events: The Age StoryOver 55s Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the national or international event that has had the greatest influence on who you are?

18. Person who has been the greatest inspiration Time Capsule Research

19. Time Capsule: Greatest Inspiration Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the person who has been the greatest inspiration to you?

20. OBJECT THAT BEST DEFINES YOU Time Capsule Research

21. Time Capsule: Object that best defines you Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the object that best defines who you are?

22. WORD THAT best describes your outlook on life Time Capsule Research

23. Time Capsule: Word that describes your outlook Imagine you were leaving a time capsule for future generations to learn about you and your life, what would you list as the word that best describes your outlook on life?

24. Time Capsule Research BritainThinks conducted an online survey of 2047 UK adults between 29th – 31st July 2011. The survey was carried out using the Populus Data Solutions online panel. Data reflect the profile of UK adults in terms of age, gender, social economic group and region. The questions asked for 'open responses' whereby respondents typed their answers into text boxes. These responses were coded to correct spelling, etc. where this was applicable. Brands were then categorised by BritainThinks researchers according to a simple coding scheme.