1.
Agile Tour London 2016
Andrea Darabos @ADarabos
Growth Hacking for
Product Managers

2.
c
It’s 7 pm after a long day…
We find out that 50% of our
new users never
sign back
We are debating if we should be focusing on
growth now

3.
What is
Growth?
Debunking some myths
What is
Growth
NOT?

4.
We were fed up. We started it. Email: hello@sprinthack.com

5.
Myths:
1. Fine to focus on growth after
product market fit
2. Growth is about more traffic
3. All users are equal
4. Growth is about secret
tactics and tools
5. You need a separate growth
team

6.
It’s fine to focus on growth
after Product-Market fit

7.
The sad news:
It’s TOO LATE to focus on
growth after
Product-Market fit

8.
The source of confusion

9.
Growth hacking is a process of rapid
experimentation across marketing
channels and product development to
identify the most effective, efficient ways
to grow a business.
(Wikipedia)
Wouldn`t you want to
do this from Day 1?

10.
Your early work is about creating
a lovable product.
By
Hiten Shah
http://bit.ly/2eNNWTi

11.
Growth Hacking is
about more traffic

12.
Building your product without data
analytics is like driving in the dark
without your lights on.

13.
Know Your Funnel

14.
Churn
Churn
Churn

15.
Show me the users who signed up
and logged in again within a week
Cohort based on time and
behaviour
Mixpanel example

16.
The Golden Retention
Retention is 5 times cheaper than
adding new customers
Existing customers are at least 50%
more likely to buy again
Still, 44% of companies focus on
Acquisition rather than Retention

17.
Shopify http://bit.ly/2dFtZLz

18.
Are all users equal?

19.
Influencers
http://bit.ly/2epm2dp

20.
Get to Know Them (klout)

21.
What Are They Talking About?

22.
Who are the Influencers in
Your Product?
Seed
Workspace
Owner
at least last 7
days
were active
Idle Workspace
Owner
last 7
days were
inactive
Performing
Workspace
Owner
2
or more
active
users in past 7
days
Waste Workspace
Owner
number of
active
users below 2
Left Ship
Workspace Owner
trial expired,
last 7
days were inactive
There is
Hope
Workspace Owner
trial expired,
last 7
days were active
Example:
sprinthack.com client

23.
Engage Your Influencers
The most important part of your outreach
(email) is to provide value to the prospect.
1.Builds familiarity with your prospect.
2.Clearly states the purpose of getting in touch.
3.Provides value.
4.Ends with action steps. Template >>

24.
Growth is about secret
tactics and tools

25.
Blindly applying
tactics is a waste

26.
Growth hacking is more
than tactics. Its the focused
execution of experiments to
drive the one metric that
matters now.

27.
A growth hacking process.
It’s Agile
Source:
growhttribe

28.
At SprintHack:
We grow in sprints
Source:
Sprinthack.com

29.
We work on a few selected
Hypotheses at a time
Source:
Sprinthack.com

30.
We measure impact of
experiments and evaluate
weekly
Source:
Sprinthack.com
Hello@sprinthack.com to
get our toolstack!

31.
You need a separate
growth team
A Myth. Like DevOps teams…

32.
What you need is
Collaboration on Growth
Product
Owner

33.
Build these
traits in your
team

34.
How does it all come
together?
Growth for Agile teams and stakeholders

35.
Start
Doing: 1. Start with growth now. Find your Key
Metric OMTM
2. Analyse your funnel. Find where it’s
leaking
3. Define hypotheses and experiments
4. Run sprints
5. Engage your Influencers
6. Use the tools that you need now
7. Build a growth mindset
Oh, and email: hello@sprinthack.com