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Learning to Play UX Rugby
                          Why your agile ux adoption is failing and what to do about it.




                                                                         flickr.com/photos/educaofisicablog/6008878481/


                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM     #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
My introduction to Agile...




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
My introduction to Agile...
                          Feeding the beast
                          “There’s a whole team of developers and I’m the only UX designer.
                          They’re building features faster than I can design them. I can’t keep up!”

                          Half-Baked UX
                          “Our PO’s under pressure to deliver the next release and signing off on
                          features despite crap-ass usability. Help!”

                          Sprint Tunnel-Vision
                          “Yes, we technically delivered all the features this sprint, but looking at
                          the big picture, the design’s an incoherent mess!”




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Why the dysfunction?
    - Play the waterfall game on an Agile playing field and not even knowing it.
    - Lacking the thinking tools to know how to play the Agile game.




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
@ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Traditional Relay Race
    - Team members run alone.
    - Collaboration is not built into the game.
                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Agile Rugby Game
    - Intensive and continuous collaboration is core to the game.
    - Reach the goal line again and again to win the game.
                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
UX Rugby in Practice
    Team Communication
    Detailed Design




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
UX Rugby in Practice >

      Team Communication




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Our top goal is to…but what’s
                                          most important is that we…tho
                                          what we really must do is to…                   But I
                                                                                        thought…
                                                                                                              Whaa…?




                               What
                              about…?




    A Relay Race Meeting
    Not designed for collaboration.
    Slow debugging of issues, differences in understanding.

                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
A Rugby Game Meeting Workshop
    An intensive passing game across roles/perspectives.
    Iterating toward shared understanding.

                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Collaboration-Centered Design
     A shift toward facilitation as a core skill set.
    Buy a Feature
    Cardstorming
    Collaborative Chartering
    Design Studio
    Dotvoting
    Ideation Clearinghouse
    Paired Interviews
    Product Box
    Product Road Map
    Provisional Personas
    Speed Boat
    Story Mapping
    and many more...



                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Ideation Clearinghouse
     Capturing the imagined final product. Can be completed in an hour or less.




   Focus/                         Warmup/
   Boundaries                     Raw Materials




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Cardstorming
    - Warms up brain and hands.
    - 3-5 minute timebox.
    - Each participant writes as many
      features they can think of on
      separate stickies.
    - Becomes a feature palette for
      sketching.




      @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM
                    #AGILEUXNYC CONFERENCE / FEB 25 2012
Sunday, February 26, 12
Ideation Clearinghouse
     Capturing the imagined final product. Can be completed in an hour or less.




   Focus/                         Warmup/                         Sketching
   Boundaries                     Raw Materials                   Timebox




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Sketching Timebox
    -    5m timebox.
    -    Ensure safety.
    -    Everyone in the room sketches.
    -    Sketch individually.
    -    No rules.
    -    Clarify that this is research, not
         design.




        @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM
                    #AGILEUXNYC CONFERENCE / FEB 25 2012
Sunday, February 26, 12
Ideation Clearinghouse
     Capturing the imagined final product. Can be completed in an hour or less.




   Focus/                         Warmup/                         Sketching
                                                                                                 Critique
   Boundaries                     Raw Materials                   Timebox




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Critique
    - 2m round-robin, then open crit.
    - Take careful notes, attach to the
      respective sketches.
    - Look for and work to resolve vision
      differences.




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Designing with Workshops
     Learning, applying, and recombining workshop patterns.




   Focus/                         Warmup/                         Sketching
                                                                                                 Critique
   Boundaries                     Raw Materials                   Timebox




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
UX Rugby in Practice >

      Detailed Design




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Tete-a-tete Pairing at NeedFeed: http://nerdfeed.needfeed.com/blog/2011/10/pairing-desks/

    Pairing
    An intensive one-on-one passing game.
    Continuous problem debugging and knowledge distribution.
                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM            #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
X-Pairing
    Designing in multiple dimensions simultaneously.
    Better collaboration means less/lighter documentation.

                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
paper                                           build                                  html/css




    A cross-dimensional passing game
    Each medium/perspective informs the other.

                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Learning to Play UX Rugby


                           making                                              making
                          software                                            software


     Keep doing what you’re doing, but do it smaller, faster and continuously.
     —William Pietri


                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12
Thanks!
    @andersramsay
    andersramsay.com
    andersr@gmail.com
    designingwithagile.com




                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012

Sunday, February 26, 12

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Learning to Play UX Rugby

  • 1. Learning to Play UX Rugby Why your agile ux adoption is failing and what to do about it. flickr.com/photos/educaofisicablog/6008878481/ @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 2. My introduction to Agile... @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 3. My introduction to Agile... Feeding the beast “There’s a whole team of developers and I’m the only UX designer. They’re building features faster than I can design them. I can’t keep up!” Half-Baked UX “Our PO’s under pressure to deliver the next release and signing off on features despite crap-ass usability. Help!” Sprint Tunnel-Vision “Yes, we technically delivered all the features this sprint, but looking at the big picture, the design’s an incoherent mess!” @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 4. Why the dysfunction? - Play the waterfall game on an Agile playing field and not even knowing it. - Lacking the thinking tools to know how to play the Agile game. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 5. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 6. Traditional Relay Race - Team members run alone. - Collaboration is not built into the game. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 7. Agile Rugby Game - Intensive and continuous collaboration is core to the game. - Reach the goal line again and again to win the game. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 8. UX Rugby in Practice Team Communication Detailed Design @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 9. UX Rugby in Practice > Team Communication @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 10. Our top goal is to…but what’s most important is that we…tho what we really must do is to… But I thought… Whaa…? What about…? A Relay Race Meeting Not designed for collaboration. Slow debugging of issues, differences in understanding. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 11. A Rugby Game Meeting Workshop An intensive passing game across roles/perspectives. Iterating toward shared understanding. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 12. Collaboration-Centered Design A shift toward facilitation as a core skill set. Buy a Feature Cardstorming Collaborative Chartering Design Studio Dotvoting Ideation Clearinghouse Paired Interviews Product Box Product Road Map Provisional Personas Speed Boat Story Mapping and many more... @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 13. Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Boundaries Raw Materials @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 14. Cardstorming - Warms up brain and hands. - 3-5 minute timebox. - Each participant writes as many features they can think of on separate stickies. - Becomes a feature palette for sketching. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 15. Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Sketching Boundaries Raw Materials Timebox @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 16. Sketching Timebox - 5m timebox. - Ensure safety. - Everyone in the room sketches. - Sketch individually. - No rules. - Clarify that this is research, not design. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 17. Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Sketching Critique Boundaries Raw Materials Timebox @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 18. Critique - 2m round-robin, then open crit. - Take careful notes, attach to the respective sketches. - Look for and work to resolve vision differences. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 19. Designing with Workshops Learning, applying, and recombining workshop patterns. Focus/ Warmup/ Sketching Critique Boundaries Raw Materials Timebox @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 20. UX Rugby in Practice > Detailed Design @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 21. Tete-a-tete Pairing at NeedFeed: http://nerdfeed.needfeed.com/blog/2011/10/pairing-desks/ Pairing An intensive one-on-one passing game. Continuous problem debugging and knowledge distribution. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 22. X-Pairing Designing in multiple dimensions simultaneously. Better collaboration means less/lighter documentation. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 23. paper build html/css A cross-dimensional passing game Each medium/perspective informs the other. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 24. Learning to Play UX Rugby making making software software Keep doing what you’re doing, but do it smaller, faster and continuously. —William Pietri @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12
  • 25. Thanks! @andersramsay andersramsay.com andersr@gmail.com designingwithagile.com @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012 Sunday, February 26, 12

Editor's Notes

  1. Talk about a powerful thinking tool that I use time and again as an Agile UX coach, consultant, and UX designer on Agile teams. \n
  2. \n
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  11. \n
  12. A lot of team communication happens via meetings and documents. The big change is to see this as highly inefficient, and to look for every possible opportunity to take a rugby approach...\n
  13. A lot of team communication happens via meetings and documents. The big change is to see this as highly inefficient, and to look for every possible opportunity to take a rugby approach...\n
  14. A lot of team communication happens via meetings and documents. The big change is to see this as highly inefficient, and to look for every possible opportunity to take a rugby approach...\n
  15. A lot of team communication happens via meetings and documents. The big change is to see this as highly inefficient, and to look for every possible opportunity to take a rugby approach...\n
  16. But it's about more than just going through the motions of conducting workshops.\n
  17. There is a deeper shift that takes places, which is a shift toward a faciliatator skill set.\nWhere our toolkit of how to create various types of documents shifts toward a toolkit of different workshop activities.\n
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  26. Now, obviously you can't do all your design workshops, so let's talk about an Agile approach to detailed design.\n
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