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Learning to Play UX Rugby - Why your Agile UX adoption is failing and what to do about it.

Learning to Play UX Rugby - Why your Agile UX adoption is failing and what to do about it.

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These are slides from a talk I have given at Agile UX NYC, the IA Summit and UX London. For the UX London version, I also added some slides on Lean UX from the Lean UX Roundtable panel I participated in.

These are slides from a talk I have given at Agile UX NYC, the IA Summit and UX London. For the UX London version, I also added some slides on Lean UX from the Lean UX Roundtable panel I participated in.

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Learning to Play UX Rugby - Why your Agile UX adoption is failing and what to do about it.

  1. 1. flickr.com/photos/educaofisicablog/6008878481/ Learning to Play UX Rugby Why your agile ux adoption is failing and what to do about it. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  2. 2. My introduction to Agile... @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  3. 3. My introduction to Agile... @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  4. 4. My introduction to Agile... Feeding the beast “There’s a whole team of developers and I’m the only UX designer. They’re building features faster than I can design them. I can’t keep up!” Half-Baked UX “Our PO’s under pressure to deliver the next release and signing off on features despite crap-ass usability. Help!” Sprint Tunnel-Vision “Yes, we technically delivered all the features this sprint, but looking at the big picture, the design’s an incoherent mess!” AGILEFALL/WATERFAGILE “Yup, we’re Agile. We’ve been sprinting and doing stories and what-not for about nine months now and are almost ready to start development.” @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  5. 5. One source of the problem... “What is the Agile process?” “Where does the UX designer fit into an Agile team?” “How do I fit my UX design work into a couple weeks? “What does an Agile functional spec. look like?” “When do we hand UX designs off to devs?” “How does a UX designer work 1-2 sprints ahead of developers?” etc. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  6. 6. One source of the problem... “Where on a bicycle does the steering wheel go?” @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  7. 7. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  8. 8. Traditional Relay Race - Team members mostly run alone. - Communication occurs mainly through document hand-offs. - One big crossing of the finish line. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  9. 9. PM GD Dev BA Biz UX Agile Rugby Game -Intensive and continuous collaboration. -Communication through direct collaboration. -Reach the finish line early and often to win the game. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  10. 10. Our top goal is to…but what’s most important is that we…tho what we really must do is to… But I thought… Whaa…? What about…? A Relay Race Meeting Not designed for collaboration. Slow debugging of issues, differences in understanding. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  11. 11. A Rugby Game Meeting Workshop An intensive passing game across roles/perspectives. Iterating toward shared understanding. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  12. 12. Collaboration-Centered Design A new UX designer toolkit... Buy a Feature Cardstorming Collaborative Chartering Design Studio Dotvoting Experience Mapping Ideation Clearinghouse Paired Interviews Product Box Product Road Map Provisional Personas Speed Boat Story Mapping ...and many more. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  13. 13. Traditional UX Design, Usability What are we making? Startup Lean UX Agile UX Measuring,validating Collaboration, product/market fit. Delivery Are we making How do we the right thing? make it? @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  14. 14. Visioning @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  15. 15. Design Studio (Divergent Variation) Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Sketching Critique Boundaries Raw Materials Timebox @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  16. 16. Cardstorming - Warms up brain and hands. - 3-5 minute timebox. - Each participant writes as many features they can think of on separate stickies. - Becomes a feature palette for sketching. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  17. 17. Design Studio (Divergent Variation) Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Sketching Boundaries Raw Materials Timebox @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  18. 18. Sketching Timebox - 5m timebox. - Ensure safety. - Everyone in the room sketches. - Sketch individually. - No rules. - Clarify that this is research, not design. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  19. 19. Design Studio (Divergent Variation) Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Sketching Critique Boundaries Raw Materials Timebox @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  20. 20. Critique - 2m round-robin, then open crit. - Take careful notes, attach to the respective sketches. - Look for and work to resolve vision differences. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  21. 21. Designing with Workshops Learning, applying, and recombining workshop patterns. Generating Raw Materials e.g. with Cardstorming Working in small timeboxes Intensive, focused, productive Cross-disciplinary Collaboration E.g. with pairing, timeboxed critiques, pitches. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  22. 22. Detailed Design @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  23. 23. Tete-a-tete Pairing at NeedFeed: http://nerdfeed.needfeed.com/blog/2011/10/pairing-desks/ Pairing An intensive one-on-one passing game. Continuous problem debugging and knowledge distribution. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  24. 24. Mike Long, Thoughtworks Studios X-Pairing (Cross-Functional) Designing across dimensions. Allows for less/lighter documentation, fewer hand-offs. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  25. 25. paper build html/css A cross-dimensional passing game Each medium/perspective informs the other. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  26. 26. Designing while building @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  27. 27. Designing while Building - Supporting the current sprint - Preparing for the next sprint - Maintaining a whole product More a logistics than design challenge. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  28. 28. Automate Collaboration with Cadences Apply Agile approach to planning to help ensure whole team is designing together. Can also be applied to field research, usability testing and other UX activities. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  29. 29. Research @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  30. 30. Traditional UX Design, Usability Startup Lean UX Agile UX Measuring,validating Collaboration, product/market fit. Delivery @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  31. 31. Agile says... SHIPPING = DONE @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  32. 32. SHIPPING IS ONLY THE BEGINNING @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  33. 33. Outcome-Driven Research “Is this user-friendly?” vs “Would you pay for this?” Continuous rather than up-front research, enabling integration with Agile. @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  34. 34. Learning to Play UX Rugby... “Keep doing what you’re doing, but do it smaller, faster and continuously.” —William Pietri @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12
  35. 35. Thanks! @andersramsay andersramsay.com designingwithagile.com @ANDERSRAMSAY / #AGILEUX Saturday, December 1, 12

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