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The UX of Minimum Viable Products
by Anders Ramsay

2. @andersramsay | #agileuxUX Singapore 2013
What is a Minimum Viable Product?

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What is a Minimum Viable Product?
The shortest path from idea to validated learning.

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An entire organization is struggling to use a 20-year-old
internal enterprise system.

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Pain points
- Entering data into wrong fields.
- Changes sometimes not saved.
- Data often needing to be re-entered.
- Often manually renaming/moving files.
- Some departments refusing to use the
system saying they’d never get any
actual work done.

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“Cool, let’s do some research, model some
personas, create a deck of wireframes, and
start building the new system…”

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“Cool, let’s do some research, model some
personas, create a deck of wireframes, and
start building the new system…”
“No, let’s conduct an MVP experiment:
Find one pain point, try removing it, and see
what we learn...”

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The MVP/Shortest Path to Validated Learning:

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The MVP/Shortest Path to Validated Learning:

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Offered riches both in user and tech learning.
Could be implemented quickly.
A success, even if it failed.
The MVP/Shortest Path to Validated Learning:

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The MVP/Shortest Path to Validated Learning:

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vi·a·ble
/ˈvīəbəl/
Adjective
1.Capable of working successfully; feasible: "the proposed
investment was economically viable".
2.(of a seed or spore) Able to germinate.

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“A minimal viable product is...a rolling
series of releases that iterate and improve
based on a mix of data and vision/judgment.”
—Giff Constable, Interaction 2011

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Focusing on learning over features...
Persist or
Pivot?
MVP #1 MVP #2 Persist
or Pivot?
...etc.
Experiment
and learn
Experiment
and learn

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MVP vs Product Vision
One step toward a destination on the horizon.

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How does this impact UX design?

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Changing how we collaborate
Adopt Agile UX methods to enable fast/high quality cycles of work.
Whole team ideation andvisioning
Effective workshops
Pairing across roles/
disciplines

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Changing what we measure
“Is this user-friendly?”

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Changing what we measure
“Is this user-friendly?”
“How much would you pay for this”
“How much time would this save?”
vs

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Broadening our design focus
Designing and testing
product viability.
Designing and testing
user experiences.

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MVP Design Patterns

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Painkiller
Try removing a high-value, low-cost pain point.

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Fa$t Money
Try shipping only what you think people will pay for.

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Wizard of Oz
Try manually simulating system output.

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Go Ugly Early
Try shipping with the most bare-bones UX possible.

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Fake Storefront (Archetypal Lean Startup landing page)
Try marketing the product as if already completed.

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Be the software (aka “Concierge”)
Try manually simulating the user experience.

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Which pattern should I pick?
- What offers the most learning at the lowest cost?
- What best tests your riskiest assumptions?
- Expect to use a combination of patterns.

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Bottom line
- Designing MVPs is a craft in its own right.
- Broadens the meaning of UX design.
- Requires melding virtually all aspects of Agile/Lean UX.
- A great measurement of your skill level as a modern UX’er.

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Thanks!
andersramsay.com
@andersramsay
#agileux
Presentation:
http://bit.ly/ux-of-mvps