9. EVALUATION & SPONSORSHIP
• Track campaign success through KPI’s
• Review sales
• Manage popularity from sponsoring
celebrities and causes
• Keep track of traffic through social
media sites
10. BUDGET
• Strategy: Brainstorming, Research, Preparation - $10,000
• Planning: Proposals, Negotiations, Revisions - $ 8,000
• Implementation: Creative assets, Billing clients - $ 6,000
• Management: Monitoring social media - $8,000
Paid Media
• Sponsoring ads for Facebook and Twitter - $600,000
TOTAL BUDGET:
$632,000
