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How to Dominate Amazon with SEO Optimization
- 1. HOW TO DOMINATE AMAZON BY TRAVIS JAMISON
- 2. THE MARKET 3RD PARTY SELLERS (THAT’S US) • 2 Billion with a B items sold in 2014. • That’s 40% of all Amazon sales
- 3. SELLERS ARE FLOCKING TO AMAZON BUT WHY? • The mindset of the customer • FBA • The hassle (or lack thereof) • Conversions • Pools of people wanting to spend money!
- 4. WHAT I’M NOT TALKING ABOUT… - Resellers - It’s ALL About Owning Your Own Brand!
- 5. WHAT I AM TALKING ABOUT
- 6. VERY IMPORTANT RULE TO REMEMBER! The Goal Of The Amazon Search Engine is to… Make Amazon The Most Money!
- 7. • Remember that golden rule and you will prosper • Google vs. Amazon – Amazon has the ultimate analytics! • So with this in mind, what does Amazon want to rank? • 1) Relevancy • What is going to be most relevant for the searcher to buy • 2) Sales • What sells the most, converts the best, and provides the most profit for Amazon?
- 9. WHERE IT BEGINS – KEYWORD RESEARCH
- 10. KEYWORD RESEARCH • Similar to Google • Intent is different • Low competition/ high volume • JungleScout.com • Not a “keyword tool”, but helps immensely with product research. • “What Keywords Do I Use?” • Start with exactly what you offer • Then later expand to more general key phrases.
- 11. KeywordTool.io
- 12. AMZtracker.com
- 13. TermExplorer.com
- 16. Title Bullets Images Description Reviews Sales! The 80/20 of Amazon SEO Optimization Backend Keywords
- 17. THE TITLE IS #1
- 18. Good Title!
- 19. Bad Title!
- 20. TIPS FOR YOUR TITLES: • Make it Sexy! GRAB their attention. • Include your most important keywords • In order if possible • Possibly early in the title • URL slug amazon.com/Giant-Animal-Masks-Allures-Illusions/dp/B00DHIOKAI/ • 200 Characters
- 21. IMAGES!
- 22. Good Images!
- 24. TIPS FOR YOUR IMAGES: • Make it Sexy! GRAB their attention. • This is a recurring theme! • Use 6+ images • Use 1000x1000 images • Rule breakers • If your images suck you are DONE FOR
- 25. BULLETS!
- 26. Good Bullets!
- 27. Bad Bullets!
- 28. TIPS FOR YOUR BULLET POINTS: • Make it Sexy! GRAB their attention. • This is for your main selling points • Use ALL relevant longtails! • Lots of space • Use all-caps for your main points • Upsell opportunity
- 29. DESCRIPTION!
- 30. Bad Description!
- 33. TIPS FOR YOUR DESCRIPTION: • Answer ALL of your customers questions • Include your keywords • Using basic html. <b>, <i>… • Use copywriting • Upsell opportunity, and touch on any concerns a customer may have
- 34. SELLER BACKEND!
- 35. Bad …
- 37. Best!
- 38. TIPS FOR YOUR BACKEND: • List ALL keywords that matter • Use ALL available space • No commas, capitalization might matter • List in natural order when possible • Can list competitors brands (maybe) • Fill out everything! • Weight • Target audience • Directions • Intended use • etc
- 39. REVIEWS!
- 40. Bad!
- 41. Better
- 42. Best!
- 43. BREAKDOWN OF REVIEWS: • You NEED a starting amount of reviews • Options • Drop below 3-stars and you will hurt • The number of reviews needed varies • Ranking factor …ish • Quality of reviews • Quality of reviewers
- 44. SALES!
- 45. SALES IS THE BIG WINNER: • Sales, NOT reviews, are the main factor • Sales over time • Just a few will get you started • Sales volume • Sales after a keyword is searched
- 46. AMAZON PPC
- 47. THE HACKS…
- 48. HACKS OVERVIEW • Super URL • http://www.amztk.com/iphone-6-case • Do they still work? • Giveaways to friends • Review Clubs • 999 • Q & A
- 49. OUTSIDE TRAFFIC! • Why it matters • SEO • PPC • Bing • Adwords • Social Media
- 50. TOOLS • AMZtracker.com • Onpage • Reviews • Super URLs • Negative review monitoring • Sales tracking • Etc… • JungleScout.com • MerchantMetrics.io • Feedback • Feedbackz • FeedbackFive • FeedbackGenius
Editor's Notes
- Pull Up an Amazon Page Now