This document summarizes the results of a survey about music video preferences. It finds that teenage respondents prefer pop music videos with a balance of performance and narrative elements. They prefer watching music videos online through social media and video sharing sites. Respondents also indicated a preference for all-male bands portrayed as "rebellious" in a school setting. Based on these findings, the document concludes that teenagers are the target audience and that another music video by the band McFly would appeal to them.

1. By Megan Gowman

2. 20%
60%
10%
10%
Out of the options below, which is your
favourite music video?
Britney Spears -
Toxic
McFly - Five Colours
In Her Hair
One Direction -
What Makes You
Beautiful
Spice Girls -
Wannabe

3. 100%
0%
Does a music video have any impact on
whether or not you buy the song?
Yes
No

4. 10%
20%
0%
70%
Which music channel do you visit the most?
MTV Dance
Kerrang!
Vintage TV
Capital TV

5. 40%
40%
20%
0%
What is your preferred method to watch a
music video?
Social Networking
YouTube
TV
DVD

6. 80%
20%
0%
0%
Which music genre do you prefer?
Pop
Rock
RnB
Classical

7. 30%
40%
30%
What appeals to you most in a music video?
Band/Singer Shown
Narrative
Performance

8. 50%
20%
30%
Which gender would you prefer a band to
be made up of
Male
Female
Mixed

9. 70%
30%
Out of the performance options
below, which idea do you prefer?
Band are seen as
‘rebellious’ - school
environment
Band are seen as
‘professional' -
concert environment

10. 40%
60%
Out of the narrative options below, which
do you prefer?
Band/band member
are involved in the
narrative throughout
Band/band member
are not involved
with the narrative –
the narrative is
made up of
two/more actors

11. From these results, we can see that teenage males
and females prefer pop music videos which has a
mixture of performance and narrative features.
They would want to be able to view the music
video online as they mostly watch music videos
through social networking and video sharing sites.
The band should be made up of male members and
should be seen as ‘rebellious’ in a school
environment.
From these results, we have come to the
conclusion that teenagers are our target audience.
Since the music video they liked the most was
McFly’s Five Colours In Her Hair so the best options
for our music videos would be another one of
McFly’s songs.