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MEDIA
EVALUATION
-PART 2
Kaidee Lewis
Q2 -HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY
TEXTS?
TARGET AUDIENCE
TARGET AUDIENCE
HOW MY PRODUCTS LINK

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Part 2

Editor's Notes

  1. For my ancillary projects I have researched into the double page spread magazine review. For my magazine review I also researched into reviews from film websites. I did this to get a better understanding of how to right a review. After researching into reviews, I carried out research into what my target audience would read. The results I found from my research was that my target demographic prefer short and simple reviews and would like them to be slightly humorous, I have tried to create my review around this. 
  2. For my newspaper advertisement I have explored the idea of using a very bright red to attract the audience's attention. Even though my audience like bright, eye catching posters I believe the more mature purple colour worked better with the photograph. I selected this colour using the eye dropper tool on photoshop. I think the audience would still find my newspaper advertisement interesting and this would appeal to them. However I think that this colour links and makes my product look overall more attractive.  
  3. Throughout my documentary I have tried to express the feeling of youth culture. I feel that my documentary portrays this as I have manipulated my footage to give this effect using filters. I think my ancillary products also portray this as my newspaper advertisement has a photograph from the day of filming and this includes young members of the skateboarding community, and I think the photograph really focuses on the theme of 'youth'. I have also edited this photograph on photo shop, adjusting the brightness and contrast, this links to my documentary and the brightness and contrast creates a clear link between both my documentary and newspaper advertisement. I have approached the double page spread magazine review in a different way and have included one large photograph on the right side of the page. I have kept my colour scheme for this page to black and white. I have created this to look more mature. I have done this because I feel Double page magazine review will be featured in a magazine which will target a more mature audience. Although my documentary has a specific target audience the magazine review readers would like a more mature style to the review to fit in with the magazine. Even though I have changed the style to suit the magazine reader I have kept the review aimed at my specific target audience. After carrying out my audience research I have found that my target demographic would prefer short and simple reviews over long and detailed reviews. Therefore my overall product suits both the magazine readers audience and my target demographic.