theory audience

1. Theory- Audience
Amy foster

2. Audience Profile
• Primary Audience
• The primary audience of the film the
shallows would be the teenagers of
this year.
• Secondary Audience
• The secondary audience of this film the
shallows would be the older generation of
this year so 20-30yr olds

3. Audience Profile
• Primary Audience
• The primary audience for this would be
young children
• Secondary Audience
• The secondary audience would be
the parents that have to go with the
children.

4. Audience Profile
• Primary Audience
– The primary audience of this film
would be younger children and pre
teens
• Secondary Audience
• The secondary audience of this film
would be teenagers that enjoy lego

5. Hypodermic Needle
• Definition
• The hypodermic needle model (also known as the hypodermic-syringe
model, transmission-belt model, or magic bullet theory) is a model of
communications suggesting that an intended message is directly received
and wholly accepted by the receiver.
• Example
• The classic example of the application of the Magic Bullet Theory was
illustrated on October 30, 1938 when Orson Welles and the newly formed
Mercury Theatre group broadcasted their radio edition of H.G. Wells' "War
of the Worlds." On the eve of Halloween, radio programming was
interrupted with a "news bulletin" for the first time. What the audience
heard was that Martians had begun an invasion of Earth in a place called
Grover's Mill, New Jersey.

6. Uses and Gratifications Information
• Finding information
• Search engines
• youtube
• Twitter
• Google
• Google images
• social media

7. Uses and Gratifications Personal
Identity
• I use the internet to communicate with my family and friends and stay up to date
with all the most recent celebrity and singers news.
• I also use the internet to buy and sell lots of things it is a big part of my everyday
life and I use it for everything.

8. Uses and Gratifications Integration and
Social Interaction
It is a good way to stay in contact with people
from all around the world and people right next
to you, it is used everyday everywhere.

9. Uses and Gratifications Entertainment
• For information you find information/news,
seeking advice or help with decision making,
satisfy curiosity and to learn
• Personal identity is reinforcing personal values,
developing behavioural traits,identity with valued
other in the media
• Social interaction and intergration is identifying
with others , belonging and topic for social
interaction
• Entertainment is escapism, relaxtion and
enjoymnt

10. Consumer Generated Content
• Example
– youtube
• What are the advantages to media producers?
– They get to use youtube and learn new things
from it
• Why would the audience generate content?
– to entertain or inform people/the public