AUDIENCE RESEARCH- By QUANTITATIVE Amy Bruce QUESTIONNAIRE
I gathered 20 students, 10 female, 10 malewho met the criteria for our target audienceto sit and watch our music video. I thenhanded out the questionnaire I created andasked them to fill them out honestly. Hereare the results.
FIRST QUESTION Did you understand the narrative? 2 YES NO 18The results show that only 2 of our target audience out of 20 did not fullyunderstand the narrative.
SECOND QUESTION Did you like the costumes? 1 YES NO 19The results show that only 1 of our target audience didn’t like the costumeschosen for the music video.
THIRD QUESTION Did you like the locations? 20 YES NOHere the results indicate that all of the target audience asked liked thecostumes used.
FOURTH QUESTION Do you think it looks professional? 3 YES NO 17These results indicate that 17 out of the 20 thought the video resembled aprofessional video.
FIFTH QUESTION Do you think there was continuity throughout? 20 YES NO20 of our target audience who were shown the video and given questionnaireappear to think the video had continuity throughout the music video.
SIXTH QUESTION Do you think it couold be passed off as a professional music video? 5 YES NO 15These results show that 75% of our target audience expressed that the musicvideo could pass off as a real media production.
SEVENTH QUESTION Did you enjoy the video? 20 YES NOThis reveals that 100% of the 20 people shown the video which met the criteriaof our target audience enjoyed the video.
EIGHTH QUESTIONIf you could rate the video from 1-10, 1 being poor and 10 being brilliant, what would you give it? 1 1 2 3 3 4 5 6 7 16 8 9 10Here this shows 16 declare our music video to be 10/10.
NINTH QUESTION Do you think the narrative and the song fit together? 2 YES NO 18This demonstrates that only 2 of the people asked didn’t think the narrative andthe fit together.