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AUDIENCE RESEARCH-
                      By
       QUANTITATIVE   Amy Bruce

     QUESTIONNAIRE
I gathered 20 students, 10 female, 10 male
who met the criteria for our target audience
to sit and watch our music video. I then
handed out the questionnaire I created and
asked them to fill them out honestly. Here
are the results.
FIRST QUESTION

                  Did you understand the narrative?


                              2
                                                                              YES
                                                                              NO

                                18

The results show that only 2 of our target audience out of 20 did not fully
understand the narrative.
SECOND QUESTION

                      Did you like the costumes?


                               1
                                                                          YES
                                                                          NO



                               19
The results show that only 1 of our target audience didn’t like the costumes
chosen for the music video.
THIRD QUESTION

                         Did you like the locations?




                                 20                                         YES
                                                                            NO




Here the results indicate that all of the target audience asked liked the
costumes used.
FOURTH QUESTION

                  Do you think it looks professional?



                             3
                                                                             YES
                                                                             NO


                                17
These results indicate that 17 out of the 20 thought the video resembled a
professional video.
FIFTH QUESTION

           Do you think there was continuity throughout?




                               20                                      YES
                                                                       NO




20 of our target audience who were shown the video and given questionnaire
appear to think the video had continuity throughout the music video.
SIXTH QUESTION

              Do you think it couold be passed off as a
                     professional music video?




                         5                                              YES
                                                                        NO

                                15

These results show that 75% of our target audience expressed that the music
video could pass off as a real media production.
SEVENTH QUESTION

                        Did you enjoy the video?




                              20                                        YES
                                                                        NO




This reveals that 100% of the 20 people shown the video which met the criteria
of our target audience enjoyed the video.
EIGHTH QUESTION

If you could rate the video from 1-10, 1 being poor
   and 10 being brilliant, what would you give it?

                                                          1

                        1                                 2

                              3                           3
                                                          4
                                                          5
                                                          6
                                                          7
                    16                                    8
                                                          9
                                                          10


Here this shows 16 declare our music video to be 10/10.
NINTH QUESTION

         Do you think the narrative and the song fit together?


                               2
                                                                            YES
                                                                            NO


                                 18

This demonstrates that only 2 of the people asked didn’t think the narrative and
the fit together.

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Audience research quantitative questionnaire

  • 1. AUDIENCE RESEARCH- By QUANTITATIVE Amy Bruce QUESTIONNAIRE
  • 2. I gathered 20 students, 10 female, 10 male who met the criteria for our target audience to sit and watch our music video. I then handed out the questionnaire I created and asked them to fill them out honestly. Here are the results.
  • 3. FIRST QUESTION Did you understand the narrative? 2 YES NO 18 The results show that only 2 of our target audience out of 20 did not fully understand the narrative.
  • 4. SECOND QUESTION Did you like the costumes? 1 YES NO 19 The results show that only 1 of our target audience didn’t like the costumes chosen for the music video.
  • 5. THIRD QUESTION Did you like the locations? 20 YES NO Here the results indicate that all of the target audience asked liked the costumes used.
  • 6. FOURTH QUESTION Do you think it looks professional? 3 YES NO 17 These results indicate that 17 out of the 20 thought the video resembled a professional video.
  • 7. FIFTH QUESTION Do you think there was continuity throughout? 20 YES NO 20 of our target audience who were shown the video and given questionnaire appear to think the video had continuity throughout the music video.
  • 8. SIXTH QUESTION Do you think it couold be passed off as a professional music video? 5 YES NO 15 These results show that 75% of our target audience expressed that the music video could pass off as a real media production.
  • 9. SEVENTH QUESTION Did you enjoy the video? 20 YES NO This reveals that 100% of the 20 people shown the video which met the criteria of our target audience enjoyed the video.
  • 10. EIGHTH QUESTION If you could rate the video from 1-10, 1 being poor and 10 being brilliant, what would you give it? 1 1 2 3 3 4 5 6 7 16 8 9 10 Here this shows 16 declare our music video to be 10/10.
  • 11. NINTH QUESTION Do you think the narrative and the song fit together? 2 YES NO 18 This demonstrates that only 2 of the people asked didn’t think the narrative and the fit together.