1. Audience Research
Gender of Respondants
The final results showed that our expectations had
14
been met in that we predicted that our target audience
12 would be mostly males, but with a significant
proportion of females. This is reflected in the results
10
where 2/3's of our target audience was male, with the
8 other 1/3 obviously being female.
Gender
6
4
2
0
Male Female
Age of Respondants
The final results indicated that our audience was
primarily between 17 and 25, but with a proportion
from the 26-35 region, and this fitted with my
prediction that the age would be 'between 15 and late
16 or under 20's.
17-25
26-35
36-49
50 and over
How well the video represented the music
10
The final results showed that the target audience
were impressed with how the video represented
9
the genre of music, and this was important to us
8 because we wanted to make sure that we
7 translated the music into a video properly and
6 accurately.
5 Number
4
3
2
1
0
Very Well Reasonably A bit Not at all

2. How often respondants listened to this genre
9
The final results showed that respondents
8
listened to this music sometimes or not
7 much, which was slightly off from our
6 expectation that the audience would mostly
5 enjoy this genre, henceforth listening to it
Number
4
most of the time.
3
2
1
0
All the time Sometimes Not much Never
Respondants reactions
The final results showed that the respondents most
frequent reactions were that of excitement and high
interest, and this was important because we wanted to
ensure we were producing a music video that would
Interesting
Exciting
entertain our audience, as do many other videos within
Boring the genre. We were concerned that our video would be
Made no somewhat difficult to understand to the audience, so we
sense
Other
left the video open to interpretation, which seems to
have satisfied the audience, as only 1 respondent said
the video made no sense.
Would the video have benefited from having lyrics?
We were concerned that our audience
may have preferred a song that
included lyrics, however we felt the
video would have worked better
without lyrics, and it appears our
audience overwhelmingly supported
this decision, with the majority saying
Yes the video wouldn't have benefited
No from lyrics.

3. Editing Ratings
9
Also, we asked the audience to rate the quality of the
8 editing, as we wanted to ensure our music video looked
7 somewhat professional, and so it was pleasing to see
6 that the audience recognised the effort we put in, and
5 thus gave us a reasonable rating.
Frequency
4
3
2
1
0
Two Four Six Eight Ten
One Three Five Seven Nine
Would you watch it again?
20 Finally, we asked the audience if they would watch our
18 video again, and they unanimously responded in favour
16 of watching it again, and this meant that our video must
14 have been stimulating and exciting!
12
10 Frequency
8
6
4
2
0
Yes No
Qualitative responses to the question “Was there any part which could have been done better/
any parts which were particularly good?”
–The acting could have been done better.
–The introduction is fantastic.
–The cuts gave the video a manic feel and an intensity that represented both the music and other video
content.
–The cutting style (good).
–The cuts altogether fitted in well with the timing of the song.
–The switching between the dream and real world was very good. Could have been longer.
–Good = editing / effects.
–The ending.
–Style ( such as the black and white ) were great, and the pace was perfect for the song. Reminded me a

4. little of invaders must die video.
–Visible time and effort put into the numerous cuts, editing.
–Editing was a nice pace, very exciting.
–Quick pace, and timed edits were cool.
–Jumped a bit too much between shots.
–The opening is excellent.
–Thought the scene with the guy and girl killing/raping each other was a bit odd and out of place. I
really liked how everything rewinded at the end, for me it emphasised the mental psychological theme
to the video. Edited like a BOSS!! If I was to nitpick a little I'd say that it could benefit a lot from being
longer, it would have given you the room to add some depth to the story.
These qualitative responses were mostly positive, and any criticism given were thoughts we had
considered, and one of the responses mentioned that it was similar to “The Prodigy – Invaders must
die” which was very pleasing because a lot of our general theme was based around this video, and was
where the idea of a psychological theme in black and white originated.