Take the opinions and criticism of others seriously, not personally. Create an action plan to upgrade your performance, both personally and professionally.

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2. |Pharmacovigilance | Anastasios Baltzidis |10-Jul-2014 | Pros and cons of medicine criticism2
PROS AND CONS OF MEDICINE CRITICISM
Slides content
 Valorize patient approach with CRITICISM and
vise versa
 Thanks for feedback; Ask questions;
 Listen
 Don’t ever take criticism personally

3. |Pharmacovigilance | Anastasios Baltzidis |10-Jul-2014 | Pros and cons of medicine criticism3
PROS AND CONS OF MEDICINE CRITICISM
Valorize patient approach with CRITICISM and vise versa
Criticism is coming from a “client” (managers, employees,
patients, health care professionals, antagonists i.e.)
Criticisms can be our best friend

4. |Pharmacovigilance | Anastasios Baltzidis |10-Jul-2014 | Pros and cons of medicine criticism4
PROS AND CONS OF MEDICINE CRITICISM
Take the opinions and criticism of others
seriously, not personally.
Use what they say to create an action plan to
upgrade your performance, both personally and
professionally.

5. |Pharmacovigilance | Anastasios Baltzidis |10-Jul-2014 | Pros and cons of medicine criticism5
PROS AND CONS OF MEDICINE CRITICISM
Constructive criticism can be a powerful
opportunity for us to improve
our sales technique,
close more deals
increase our revenues
The key is to not respond defensively or
angrily
◦ Thank the person for their feedback
◦ Ask questions
◦ Listen
◦ Commit to improve

6. |Pharmacovigilance | Anastasios Baltzidis |10-Jul-2014 | Pros and cons of medicine criticism6
PROS AND CONS OF MEDICINE CRITICISM
Thanks for feedback; Ask questions;
Say “thanks” for bringing this to my attention,
I appreciate the opportunity you’ve given me to
improve.
Asking them what suggestions they have that
might help us improve
Asking questions will allow us and your “client”
to have a constructive dialogue around the issue
at hand. Who knows, the client may even make a
suggestion you never thought of!

7. |Pharmacovigilance | Anastasios Baltzidis |10-Jul-2014 | Pros and cons of medicine criticism7
PROS AND CONS OF MEDICINE CRITICISM
Listen
Listen to what is being said, process it, reflect
on it and then use it to improve. Our “client” is
entitled to their opinion.
Try taking notes to show that what they’re
saying is important to us.
If your “client” feels you’re taking their opinion
seriously, they’ll be less likely to get angry and
more willing to work with us to reach a
resolution

8. |Pharmacovigilance | Anastasios Baltzidis |10-Jul-2014 | Pros and cons of medicine criticism8
PROS AND CONS OF MEDICINE CRITICISM
Always let the “customer” know that you
appreciate their opinions and suggestions – and
that you will be taking concrete steps to
improve.
Ask whether they’d like you to check in with
them again in a couple of weeks.
In the meantime, don’t turn your back on what
they’ve said or try to forget about it.

9. |Pharmacovigilance | Anastasios Baltzidis |10-Jul-2014 | Pros and cons of medicine criticism9
PROS AND CONS OF MEDICINE CRITICISM
Share the feedback with someone you can trust
to tell you the truth
This will also give you a chance to look at the
criticism from a neutral perspective

10. |Pharmacovigilance | Anastasios Baltzidis |10-Jul-2014 | Pros and cons of medicine criticism10
PROS AND CONS OF MEDICINE CRITICISM
Don’t ever take criticism personally
Remember that our “clients” really want to see
our personality, our style and our
communication reflected in your work.
Try making everyone happy, you can be certain
of is becoming a bland commodity that no one
will be particularly excited about.
That’s why we need criticism!

11. |Pharmacovigilance | Anastasios Baltzidis |10-Jul-2014 | Pros and cons of medicine criticism11
PROS AND CONS OF MEDICINE CRITICISM
Interpreting criticism as a subjective opinion with
a solution instead of a personal rebuke will help us
grow, build better relationships and, ultimately,
become more successful.
Take the opinions and criticism of others
seriously, not personally.
Create an action plan to upgrade your
performance, both personally and professionally.