Blockchain: The Challenges of Communicating Disruptive Technology

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Blockchain is a disruptive technology that holds a lot of promise in the business world and is getting a lot of press. Most technical communicators have heard of it, but many don’t really understand what it is, how it works and how to communicate about it to potential investors, decision-makers and customers. This session will cover a brief history of blockchain technology, including how it works, the advantages it offers over more traditional technology platforms, plus its potential applications in the business world. It also will address the communication challenges blockchain presents even for experienced professionals, as well as some strategies for communicating about it effectively.

Technology

@aiessamoyna #conduit2019 @stcpmc
A quick show of hands …
2

@aiessamoyna #conduit2019 @stcpmc
About me …
•TC pro in corporate, nonprofit, government
•Roles in tech writing & editing, corp comms, PR
•B.S. in tech comm, M.A. in comm studies/PR
•Long-time STC member
•Associate Fellows chair, #stc19 track manager
•Former Society treasurer and board member
3

@aiessamoyna #conduit2019 @stcpmc
In this session we’ll cover …
•What blockchain is, how it works
•The advantages it offers
•Potential applications
•Communication challenges, strategies
4

@aiessamoyna #conduit2019 @stcpmc
What do you think of when
you think of blockchain?
5

@aiessamoyna #conduit2019 @stcpmc
What is blockchain?
7

@aiessamoyna #conduit2019 @stcpmc
blockchain
8

@aiessamoyna #conduit2019 @stcpmc
blockchain
9

@aiessamoyna #conduit2019 @stcpmc
blockchain
10

@aiessamoyna #conduit2019 @stcpmc 11
distributed ledger

@aiessamoyna #conduit2019 @stcpmc
Advantages over legacy tech
✓Real-time
✓Immutable
✓Transparent
✓Secure
✓Flexible
12

@aiessamoyna #conduit2019 @stcpmc
Potential applications
If you have a reconciliation challenge,
blockchain could be the solution
13

@aiessamoyna #conduit2019 @stcpmc
Financial
services
14Photo by Helloquence on Unsplash

@aiessamoyna #conduit2019 @stcpmc
Financial
services
15Photo by Helloquence on Unsplash

@aiessamoyna #conduit2019 @stcpmc
Supply chain
management
16Photo by Scott Webb on Unsplash

@aiessamoyna #conduit2019 @stcpmc
Supply chain
management
17Photo by Scott Webb on Unsplash

@aiessamoyna #conduit2019 @stcpmc
Communicating about
disruptive technology comes
with a unique set of
challenges …
18

@aiessamoyna #conduit2019 @stcpmc
Communication challenges
✓Low levels of knowledge
✓High levels of interest
✓Innovation vs. ideas
✓Speed of change
19

@aiessamoyna #conduit2019 @stcpmc
Communication strategies
21
✓Identify the SMEs
✓Write down what you know
✓Write down what you don’t know
✓Focus on the facts
✓Agree on what you will share
✓Stay current

@aiessamoyna #conduit2019 @stcpmc
Questions?
22

@aiessamoyna #conduit2019 @stcpmc
Thank you!
23

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Blockchain: The Challenges of Communicating Disruptive Technology

1. @aiessamoyna #conduit2019 @stcpmc BLOCKCHAIN The Challenges of Communicating Disruptive Technology Aiessa Moyna

2. @aiessamoyna #conduit2019 @stcpmc A quick show of hands … 2

3. @aiessamoyna #conduit2019 @stcpmc About me … •TC pro in corporate, nonprofit, government •Roles in tech writing & editing, corp comms, PR •B.S. in tech comm, M.A. in comm studies/PR •Long-time STC member •Associate Fellows chair, #stc19 track manager •Former Society treasurer and board member 3

4. @aiessamoyna #conduit2019 @stcpmc In this session we’ll cover … •What blockchain is, how it works •The advantages it offers •Potential applications •Communication challenges, strategies 4

5. @aiessamoyna #conduit2019 @stcpmc What do you think of when you think of blockchain? 5

6. @aiessamoyna #conduit2019 @stcpmc 6

7. @aiessamoyna #conduit2019 @stcpmc What is blockchain? 7

8. @aiessamoyna #conduit2019 @stcpmc blockchain 8

9. @aiessamoyna #conduit2019 @stcpmc blockchain 9

10. @aiessamoyna #conduit2019 @stcpmc blockchain 10

11. @aiessamoyna #conduit2019 @stcpmc 11 distributed ledger

12. @aiessamoyna #conduit2019 @stcpmc Advantages over legacy tech ✓Real-time ✓Immutable ✓Transparent ✓Secure ✓Flexible 12

13. @aiessamoyna #conduit2019 @stcpmc Potential applications If you have a reconciliation challenge, blockchain could be the solution 13

14. @aiessamoyna #conduit2019 @stcpmc Financial services 14Photo by Helloquence on Unsplash

15. @aiessamoyna #conduit2019 @stcpmc Financial services 15Photo by Helloquence on Unsplash

16. @aiessamoyna #conduit2019 @stcpmc Supply chain management 16Photo by Scott Webb on Unsplash

17. @aiessamoyna #conduit2019 @stcpmc Supply chain management 17Photo by Scott Webb on Unsplash

18. @aiessamoyna #conduit2019 @stcpmc Communicating about disruptive technology comes with a unique set of challenges … 18

19. @aiessamoyna #conduit2019 @stcpmc Communication challenges ✓Low levels of knowledge ✓High levels of interest ✓Innovation vs. ideas ✓Speed of change 19

20. @aiessamoyna #conduit2019 @stcpmc 20

21. @aiessamoyna #conduit2019 @stcpmc Communication strategies 21 ✓Identify the SMEs ✓Write down what you know ✓Write down what you don’t know ✓Focus on the facts ✓Agree on what you will share ✓Stay current

22. @aiessamoyna #conduit2019 @stcpmc Questions? 22

23. @aiessamoyna #conduit2019 @stcpmc Thank you! 23

Blockchain: The Challenges of Communicating Disruptive Technology

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