More Related Content Similar to Casas bahia (20) Casas bahia1. Industry - Retail, Location - Brazil, Head Quarter- Sao Paulo Casas Bahia Slogan-Total Dedication to You 10. Opened his first clothing and furniture store and named it -CasasBahia (Bahia houses) 16. 2002 – CB recorded annual sales worth R$ 410 17. 2004 – sales reached R$ 9b (50% growth as compared to 2003) 23. CB - Credit Analysts evaluate customers 43. Role of sales personnel – selling a product which fits into budget 45. CB sets fine example for developing countries in terms of empowering poor 52. 3062 trucks to stock the store and deliver the merchandise to the client Editor's Notes His terms were comparatively generous Doing business with poor means more riskRole of sales personnel – selling a product which fits into budgetHe refused to be labelled – no compromise with the quality