2. Loblaw Mission and Vision Statements
Loblaw History
SWOT Analysis
Customer Loyalty Programs
Store Design
Growth Strategy
3. Loblaw’s mission is to be Canada’s best food, health and home
retailer by exceeding customer expectations through innovative
products at great prices.
Loblaw is committed to a strategy developed under three core
themes: Simplify, Innovate and Grow
4. Loblaw was acquired by George Weston Ltd.
Loblaw was built as a food empire through the
purchase of grocery manufacturers, retailers and
wholesalers.
Credited with inventing premium private brands
in North America
In 2005, Loblaws was the largest supermarket
chain in Canada, with an estimated market share
of 34.9%.
In 2008, Loblaw has 609 corporate and 427
franchised stores in every province and territory
in Canada (21 banners).
Loblaw’s President’s Choice and No name control
brands are the #1 consumer packaged good
brands by sales in Canada.
5. Largest and most profitable food retailer in
Canada
7000 Private-label products (No Name and
President’s choice)
Less expensive advertising system
Well trained employees and professionals
Good stores locations
Diversified store formats
Economy of scale and large knowledge and
experience in Canadian market
Wide geographic coverage (all Canadian
provinces)
6. Too many store names
Stores are underperforming
Complicated corporate structure and weak
management
Loblaw is not doing fresh food as well as the
others are right now
Weak data communication system
Customers find difficult to navigate the
superstores
7. Increasing population
Growing its discount segment, becoming the
low-price leader
Growing food retailing sales
Changes in consumer trends in food buying
and consumption
New management team and new business
plan
8. Intense competition- Wal-mart in Canada
Imitation by competitors
Canadian market is attracting foreign investors
Grocery sales are growing slower than others
year’s average
Consumer satisfaction is decreasing due to the
company poor performance
9. Wide range of products and services to meet
the everyday household needs of Canadian
consumers
President’s Choice Financial services offer core
banking facilities such as bank accounts,
popular MasterCard®, PC insurance services
and specially PC points loyalty program
PC points are accumulated as we use PC bank
cards for shopping which can be redeemed
later at Loblaw’s stores
10. Creation of private labels
Closure of unprofitable stores
Standardized store design
Last month the launch of The Mobile Shop (La
Boutique Mobile in French Canada) in over 500
of its grocery stores across the country, as part of
its push to become one of Canada's major
retailers of mobile phones