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Phillip Kingston - The Social Technology Mindset


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Phillip Kingston - The Social Technology Mindset

  1. 1. The Social Technology Mindset Phillip Kingston CEO, Kingston Group Managing Director of Voyance Capital
  2. 2. Overview <ul><li>A different communication mindset </li></ul><ul><li>Social technology and business </li></ul><ul><li>Real and imaginary change </li></ul><ul><li>The role of value in social technology </li></ul><ul><li>Difference vs. differentiation </li></ul><ul><li>Opportunities created, opportunities lost </li></ul><ul><li>Where to? </li></ul>
  3. 3. About Me <ul><li>Phillip Kingston </li></ul><ul><li>CEO of Kingston Group </li></ul><ul><li>Managing Director of Voyance Capital </li></ul><ul><li>BCom (Melb), BSc (Melb), MAICD </li></ul><ul><li>Author of The War for Eyeballs: An Introduction to Internet Marketing </li></ul>
  4. 4. <ul><li>Our Action Contract </li></ul>
  5. 5. A different communication mindset <ul><li>What is social technology today? </li></ul><ul><li>What is social technology tomorrow? </li></ul><ul><li>The universal appeal </li></ul><ul><li>The ‘new’ generation-specific appeal </li></ul><ul><li>New behaviour </li></ul><ul><li>The distraction bubble </li></ul>
  6. 6. Social technology and business <ul><li>Business landscape has changed </li></ul><ul><li>That doesn’t mean your business should... </li></ul><ul><li>Cost / benefit in social technology </li></ul><ul><li>Upside potential </li></ul><ul><li>Downside risk </li></ul>
  7. 7. Real and imaginary change <ul><li>Social technology has changed actions, but has it changed thinking? </li></ul><ul><li>Privacy? </li></ul><ul><li>Evolutions and revolutions </li></ul><ul><li>Changes in attitude or behaviour? </li></ul><ul><li>Bankable change? Is it the same behaviour with a fake moustache </li></ul>
  8. 8. The role of value in social technology <ul><li>What is value? </li></ul><ul><li>How is value exchanged in social technology? </li></ul><ul><li>Data and Information </li></ul><ul><li>Why aren’t social technologies profitable? </li></ul><ul><li>Data has always wanted to be free, acquiring it has not. Information is now free. Data is irrelevant. </li></ul><ul><li>Who is making money? </li></ul>
  9. 9. Difference vs. differentiation <ul><li>Are we actually offering a sustainable competitive advantage or are we just different? </li></ul><ul><li>When do we use social technology? </li></ul><ul><li>How should we use it? </li></ul>
  10. 10. Opportunities created, opportunities lost <ul><li>With the social technology mindset ever-changing, where are the smart people putting their money? </li></ul><ul><li>What are the patterns of social technology change? </li></ul><ul><li>What does the mainstream want out of social technology? What value do they seek? </li></ul>
  11. 11. Where to? <ul><li>2011 </li></ul><ul><li>2012 </li></ul><ul><li>2013 </li></ul>
  12. 12. Contact me <ul><li> </li></ul><ul><li> </li></ul>