1. brands on move
in India
Helping You succeed in Indian market
space by making your brands India
Smart, quietly efficient in large scale.
Our initiatives helped businesses from
world over in Consumer Packaged
Goods, Industrial & Commercial and in
Retail sector. To establish and expand
in India.
SERVICE PRESENTATION
Personal Care
Wellness
Business Distribution & Research & Project & Human
Strategy Promotion Development Technology Resource
Home & Lifestyle Home & Health &
Industrial & Commercial Retail & Large Format 1

2. moves for billions
in India
Businesses we serve Products we offer
Home & Lifestyle Market Entry Strategy
Product Launch Plan
Home & Personal Care
Market Expansion Plan
Health & Wellness
Product Innovation Plan
Industrial & Commercial
Business Operation Plan
Retail
Distribution & Product
Promotion Development
& Research
Creating
Business
Strategy
Project & Human
Technology Resource
Management Development
SERVICE 2PRESENTATION

3. packages for punch
in India
Value Added Processes Market Entry Strategy Deliverables for Action
Identify Key Markets Competition Benchmark
Workout Key Indices Key Market Indices
Workout Business Plan Business Plan
Identify Trade Partners Sales & Coverage Plan
Identify Market Support Trading Partner Network
Placement Support Plan
Consumer Activation
SERVICE 3PRESENTATION

4. packages for punch
in India
Value Added Processes Product Launch Plan Deliverables for Action
Identify Key Markets Competition Benchmark
Key Market Indices
Workout Key Indices
Brand Positioning
Workout Brand Position
Product Pricing, Scheme
Workout Business Plan
Sales & Coverage Plan
Select Trade Partners
Communication & Media
Design Communication
Placement Support Plan
Comply Regulation
Promotion & Activation
Workout Media Budget
Registration Process
Workout Promotion Plan
Post Sales Tracking
SERVICE 4PRESENTATION

5. packages for punch
in India
Value Added Processes Market Expansion Plan Deliverables for Action
Identify Key Markets Competition Benchmark
Key Market Indices
Workout Key Niches
Product Lines & Pricing
Workout Business Plan
Product Sourcing Plan
Select Trade Partners
Sales & Coverage Plan
Design Communication
Communication & Media
Workout Media Budget
Placement Support Plan
Workout promotion Plan
Promotion & Penetration
Find Alternative Models
Point-of-Sale Activation
Post Sales Tracking
SERVICE 5PRESENTATION

6. packages for punch
in India
Value Added Processes Product Innovation Plan Deliverables for Action
Map Target Consumers Key Research Findings
Need gap & Opportunity
Workout Key Need gaps
Product Lines & Pricing
Mine Competitive Offers
Product Cost Feasibility
Workout Price & Benefit
Brand Architecture
Workout Brand Position
Product Pack Design
Design Product & Pack
Product Process Design
Conduct Consumer Trial
Registration Process
Select Supply Chain
Product Trials & Claims
Product Supply Options
SERVICE 6PRESENTATION

7. packages for punch
in India
Value Added Processes Business Operation Plan Deliverables for Action
Identify Key Markets Competition Benchmark
Key Market Indices
Workout Key Niches
Product Lines & Pricing
Workout Business Plan
Sales Plan & Coverage
Select Trade Partners
Trading Partner Network
Workout Funding Option
Placement Support Plan
Comply Regulations
Capital Expenditure Plan
Locate Works & Facility
Registration Process
Select Supply Chain
Facility Design Standard
Process Analysis & Cost
SERVICE 7PRESENTATION

8. services to win
in India
India is a mosaic of contrasts. Nestling in these contrasts and polarities are opportunities for
Business marketers, both Indian & International. From bustling urban agglomerates to dusty country
Strategy roads and in between the flourishing towns, there is considerable heterogeneity and
confusing diversity. Having more than 90 socio cultural regions, India as market is said to
have four different countries within one. Lurking too in this maze of Indian market space are
quick sands of failure for a marketer, despite her taking the trusted route, charted elsewhere.
We make brands India Smart R in order to penetrate, compete and capture a place in the
mindscape of Indian consumers. Beginning with Market Exploration, we probe macro
economic and demographics trends impacting the categories, map current competition
offerings, identify need gaps, and bring focus on emerging future trends to assess market
potential and its key drivers. Our vast knowledge base in different industry verticals is
employed to analyze the market and identify the target consumer and market segments to
create brand positioning for India. We work out a pragmatic business plan with a product
portfolio optimized for Top and Bottom Lines by identifying the right product mix, price
positioning vis-à-vis competition and high velocity price points, setting realistic revenue
targets to formulate Entry Strategy and capture market share.
Market Entry Product & Product
Exploration Strategy Market Launch Plan
Validation
Primary research with Trade, Competition & Experts & Trade Visits •Brand Positioning
•Market Analysis & Segmentation
•Market
•Business Target Planning
Secondary Research in Domain Content •Interviews with Regulatory Authorities & Media Planning
•Communication
•Investment & Business•Trade Partners Conclave
Portfolio Analysis •In-shop Branding & Merchandizing Plans
•Pre & Post Sales Training
SERVICE 8PRESENTATION

9. services to win
in India
The numbers of consumers who live in India and of the places where they do are large to remember.
Distribution & The Census of India speaks of 5,000 odd towns, about half in number have 20 thousand or more
population and account for 90% sales of consumer durables. One needs to reach only 100,000 villages
Promotion out of just about 600,000 to account for over 60% consumption. The landscape is dotted with many
million retail outlets including traditional grocery stores which sell among many other things, hardware
and electronic items. In comparison, organized retail market and Large Format Stores are limited but
their share in business is growing as these outlets are spreading from top cities to second tier towns.
Our “Go to Market” approach helps moving brands in India by carefully examining potential market
hubs by using various market indices and selecting key elements in each for Placement in Trade
Channels. From retail network assessment and grading to creating brand awareness and identity in
trade, Market Development in every stage can be taken beyond metric by our specially trained market
activity team. Modeling low cost, last mile distribution we redefine the brand reach and access to Indian
consumer.
Adding value and verve to brand positioning, we conceptualize, make budgets for and help
implementing innovative formats and Display Sale Material at Point of Sale, be it large or small.
Applied biometrics in our designs and psychographics in our concepts engage the consumers and
bring them closer to the brand through experience and infotainment.
Trade Market Point of Sale Penetration
Channel Development Activation Initiatives
Placement
Retail Network Development
Market Hubs Identifying Display Sale Material (DSM) Concept & DesignActivity
Mobile Communication
Distribution & Supply Modeling
Distributor & Dealer Selection POS promotion Consumer Activation Planning
Consumer Infotainment Modules
SERVICE 9PRESENTATION

10. services to win
in India
The Consumer India has many segments. The over whelming youth, the role changing women, the
Research & evolving patriarchs and matriarchs and the various Socio Economic classifications are just a few. Over
half of the population being under 25 years of age, the whole nation strives to become young and
Development remain as one. Yet, most youth icons are over 40 and politicians mature only after 60. Striving in hurry,
with an obsession of improving skills and education, Consumer India is keen to be served yet
pragmatism remains firmly rooted in all psychographic groups.
With our specially designed programs in Qualitative and Quantitative Research, we expose the multi
faceted pragmatism in consumption and other hallmarks of evolving basket of consumer expenditure.
We help adapting your global product portfolio for target consumers in India to match their expectations
in terms of features, performance, aesthetics, colors on one hand and preferences, usage habits,
needs and aspirations on the other.
Our Innovation Funnel initiatives bring freshness to brands enabling to deliver functionalities and
emotional connect alike to exceed the imagination of increasingly aspiring Consumer India. Going
beyond their self-image and identity, brands are put on course by our innovation tools, for becoming
catalyst of improvement in life quality.
We facilitate brand and Product Registration, Testing and Certification by Indian Agencies. These
processes are important to establish consumer safety and credibility. Protection against duplication and
Intellectual Proprietary Assets are services we facilitate for adding and protecting the brand value.
We help you develop Packaging and Merchandizing systems with objectives of pre-empting and
differentiating from competition in retail context.. Alignment with intuitive selection by the shoppers at
POS is integral to our process of packaging development.
Consumer Innovation Product Packaging
Mapping Funnel Registration & Development
Initiative Protection
Qualitative Research Innovation Process Training
Regulatory Certification
Pack Visibility Design
Quantitative Research Global Product Search Design & IPA ProtectionPOS Merchandizing Design
In-Home Placements Competitive Production Process Mining Material Selection & Costing
10
SERVICE PRESENTATION

11. services to win
in India
Consumer Packaged Goods (CPG) Industry in India is valued at more than 150 Billion USD. The vast
Project & market opportunity is set to translate into high growth rates. Evolving consumer needs, new category
entrants in terms of demographics and lifestyle changes are just a few key trends well known. The
Technology unique business implication for the CPG manufacturers in India is a dynamic value chain for
responding to increasingly unpredictable equations on both sides of the supply chain. Operational
flexibility, rigidly consistent quality and lean manufacturing practices are but few imperatives for any
product conversion facility.
With our practitioner’s knowledge of Infrastructure & Facility Planning, we formulate winning proposition
for the battle for resources. We design manufacturing facilities to meet the possible challenges of
fragmented supply base, price control, poor infrastructure and the difficulties of servicing large network
of stocking buffers. Legislative and local advantages are factored into our planning for long term
viability. Applying unique value metrics which combine operability, flexibility and quality consistency
within our Technology & Process Planning, we help you targeting easily scalable manufacturing
excellence in short and long term perspectives.
We specialize in benchmarking Process & Equipment Design with World Class Manufacturing
Standards such as cGMP and HACCP. With the help of our world wide equipment supply network, we
help you to gain maximum mileage of every penny in your capital expenditure budget. We plan success
of your project, through value added Project Monitoring & Implementation. Starting from the laying of
the foundation stone to hoisting the company flag, we ensure that your progress is on time and
commensurate to expenditure. For a wide spectrum of categories in packaged goods, we also have
access to world class Indian manufacturing facility in duty free locales for helping you with competitive
conversion costs. Complete Product Manufacturing, or Bulk Imports & Re-packaging or SKD imports to
assembling are integral to our services in Technology Management.
Infrastructure Technology & Process & Project Product
& Facility Process Equipment Monitoring & Manufacturing
Planning Planning Design Implementation
Competitive Location Analysis Analysis & Costing
Process Manufacturing Equipments
Contract Drafting Licensed, 2nd Party Manufacturing
Safety, Quality & Hygienic Standard Evaluation
Facility Design & Standardization Material Handing & Storage Equipment
Credit & Expenditure Control
Contract, 3rd Party Manufacturing
Project Planning & Scheduling Modeling & Equipment& Secondary Packing Equipment Inspection
Capacity Primary Sizing Equipment & Plant Re-packaging, Trade Packing
11
SERVICE PRESENTATION

12. services to win
in India
Despite having millions of formally educated graduates and more millions of under graduates, India Inc.
Human Resource has an acute shortage of critical talent, which plays a disproportionate role in the success of an
organization. These are Research professionals, Product Designers, Manufacturing Engineers, Supply
Development Chain specialists, Product and Brand Managers, Account executives, and others who can make the
important difference in share market price of company. Acquisition and retention strategies fiercely fight
the battle of resources but may not necessarily win the war.
We facilitate your interaction with some of the best resources in the industry with an objective of
acquiring high performing and committed team for your business. Our vast network in the industry
sectors and verticals, helps you identifying and benchmarking with best talent available in the country.
With our practitioner’s experience for Best Business Practices, we focus on what matters most to the
employees. Development, deployment to challenges and opportunities and connecting to other
resources and networks are the hallmarks of our approach to Organizational Talent Development.
We specialize in imparting quantitative, qualitative as well as soft skills to high performing resources.
Engaging through trial experiences we stretch workforce capabilities and help redefine work
boundaries. In our Skill & Space Development training, individuals are trained to qualitatively improve
their working relations and become more effective in group. In corporate offices and work places, we
offer strategies for space and layout management for business success.
Organizational Skill & Space
Talent Development
Development Training
Building Startup TeamQualitative Performance of Workgroups
Quantitative Skill Enhancement
Business Process Engineering
Resource Specification and Grading Enhancement
Business Space
Selection Criteria & Evaluation
12
SERVICE PRESENTATION

13. listening to us
in India
Country of TO p.a
Segment Support to Set up or Expand in India
Origin Mn$ USD
Indian Entry Strategy- Market Exploration, Consumer
mapping, Business Plan, Product Portfolio, Pricing Strategy,
Home Appliances USA 2,000 Logistics Planning, Market Development, Distribution &
Promotion, Communication Development, Packaging for
Indian Consumers
Indian Entry Strategy- Market Exploration, Consumer
Kitchen & Bath
USA 2,000 mapping, Business Plan, Target identification & evaluation
Ventilation
for acquisition
Music & Indian Entry Strategy- Market Exploration, Consumer
Germany 750
Entertainment mapping, Business Plan, Location analysis
Home & Lifestyle
Kitchen and Table Market exploration, Market expansion Business Plan, Support
France 1,500
Ware transition from JV to subsidiary setup & operations
Market Exploration, Market expansion Business Plan,
Bath Fittings Germany 2,000 Supporting transition stages from JV to subsidiary setup &
operations
Home &
Lifestyle
Home Appliances
Kitchen & Bath Ventilation
Music & Entertainment
Kitchen & Tableware
Bath Fittings
13
SERVICE PRESENTATION

14. listening to us
in India
Country of TO p.a
Segment Support to Set up or Expand in India
Origin Mn$ USD
Personal Care
Indian Entry Strategy- Market Exploration, Key Market
Skin care & Identification, Consumer mapping, Business Plan, Product
USA 2,000
Cosmetics portfolio, Pricing Strategy, Logistics Planning, Distribution &
Promotion plan, Location analysis
Re-position Hair & skin care brand, Packaging &
Skin & Personal Care India 127
communication design
Identification of new markets and increase brand
penetration & consumer usage, Packaging, Design and
Home & Skin & Hair Care India 2,917
implement brand communication programs
Home & Home &
Lifestyle Personal Care
Home Appliances Skin Care & Cosmetics
Kitchen & Bath Ventilation & Personal Care
Skin
Music & EntertainmentSkin & Hair Care
Kitchen & Tableware
Bath Fittings
14
SERVICE PRESENTATION

15. listening to us
in India
Country of TO p.a
Segment Support to Set up or Expand in India
Origin Mn$ USD
Market Exploration, Market Expansion Business Plan, Team
Dental Care Germany Undsclsd
recruitment, Identifying Trade partners
Market exploration, Market Expansion Business Plan, Identify
Wellness
Nutraceutical USA
23 & shortlist distribution partners
Market exploration, Market Expansion Business Plan
Nutraceutical &
USA
Health Supplements 350
Market exploration, Business Plan for setting up of retail
Health & Hearing aids Denmark
1,063
network
Home & Home & Health &
Lifestyle Personal Care Wellness
Home Appliances Skin Care & CosmeticsDental Care
Kitchen & Bath Ventilation & Personal Care Nutraceutical
Skin
Music & EntertainmentSkin & Hair Care Supplements
Kitchen & Tableware Hearing Aid
Bath Fittings
15
SERVICE PRESENTATION

16. listening to us
in India
Country of TO p.a
Segment Support to Set up or Expand in India
Origin Mn$ USD
Office Furniture USA Market exploration, Market expansion business plan
2,477
Electronics Measuring
USA Undsclsd Market exploration, Market expansion business plan
Instruments
Network
Management USA Market exploration, Market expansion business plan
300
Instruments
Industrial & Real estate
Identification of JV partners
Holland Undsclsd
Commercial development
Home & Home & Health & Industrial &
Lifestyle Personal Care Wellness Commercial
Home Appliances Skin Care & CosmeticsDental Care Office Furniture
Kitchen & Bath Ventilation & Personal Care Nutraceutical
Skin Electronic Measuring Instruments
Music & EntertainmentSkin & Hair Care Supplements Network Management
Kitchen & Tableware Hearing Aid Real Estate Development
Bath Fittings
16
SERVICE PRESENTATION

17. listening to us
in India
Country of TO p.a
Segment Support to Set up or Expand in India
Origin Mn$ USD
Market potential assessment, Consumer mapping & trend
Non food retailing Holland
4,000 identification, Identifying master franchisees
Market potential assessment, Consumer mapping & trend
Footwear & apparels France
3,000 identification, Identifying master franchisees
Retail & Large
Format Store
Home & Home & Health & Industrial & Retailing
Lifestyle Personal Care Wellness Commercial
Home Appliances Skin Care & CosmeticsDental Care Office Furniture Non Food Retailing
Kitchen & Bath Ventilation & Personal Care Nutraceutical
Skin Electronic Measuring Instruments Apparel
Foot Wear &
Music & EntertainmentSkin & Hair Care Supplements Network Management
Kitchen & Tableware Hearing Aid Real Estate Development
Bath Fittings
17
SERVICE PRESENTATION

18. Thank you
Call us now
+91 987 300 3463
+91 982 081 1781
Write to us
apu.ray@brandsonmove.com