4. AUDIO CODE
- Songs vary from what the advert is trying to promote or what feelings
they are trying to give through their jewelry
- ie) Tiffany and Co Christmas advert 2013 has a slow song to promote
the time of year, also to give the magical feeling of Christmas, we also
see relationships between men and women and children to indicate
family.
- Thomas Sabo was showing a rebel side so had an upbeat fast music to
connect with younger people, and showed some iconic British's things
to appeal to an English audience or even people who like the area of
London.
5. NARRATIVE CODE
In the Pandora advert we have the narrative of love. What we are shown is
what we presume is they’re first encounter, the audience fills in the gap
of that they fell in love, a transition is shown into a Pandora bracelet
which will remind them of this moment.
In my research I have seen that most jewelry adverts are based on the topic
of love between a man and a women, sometimes this incorporates
family.
7. ENIGMA CODE
As this is merchandise there doesn’t seem to be enigma codes within the
advert.
8. TECHNICAL CODE
Many effects are used to give a smooth finish to the advert, along with lots
of transitions. Again, in the Pandora advert there are a lot of transitions
to give the feeling of the event being connected.
