Media Alevel analysis

1. SMINO- ANITA
DIRECTED BY JEAN DEAUX, SHOT BY DAVID OKOLO

2. JEAN DEAUX
THE WOMAN WHO DIRECTED THE
VIDEO ALSO CO-STARS IN IT, AND IS
SMINO’S GIRLFRIEND IN REAL LIFE,
MAKING THE ROMANCE ON SCREEN
EVEN MORE REALISTIC AND
LOVEABLE FOR THE AUDIENCE. THE
VIDEO IS ABOUT PROMOTING BLACK
LOVE, ESPECIALLY IN A TIME LIKE
THIS IN THE WESTERN WORLD FOR
THE BLACK COMMUNITY.
SMINO HAS SAID, “WOMEN JUST
HAVE THE COLDEST, MOST
UNBIASED EYES IN THE UNIVERSE.
OVER TIME BEING AROUND SO

3. NARRATIVE,
CAMERA & EDITING
THE CAMERA FOLLOWS
SMINO AND HIS JOURNEY
WITH A GIRL HE JUST MET
TOOLING AROUND THE
DESERT IN A COOL BLUE ’67
MUSTANG, HIKING THROUGH
JOSHUA TREE AND FALLING IN
LOVE AS THE SUN SETS.
“THERE'S SO MANY BLACK
WOMEN IN HISTORY THAT
AREN'T WRITTEN ABOUT," THE
RAPPER SAID. "SO I WANTED
TO MAKE SOMETHING TO
EMPHASIZE HOW RAW A

4. CAMERA & EDITING
THERE IS A USE OF A DRONE SHOT/
TRACKING OF THE CAR THAT HE IS
DRIVING. THE CAR IS USED
CONSISTENTLY IN THE VIDEO AND IS A
SYMBOL OF CONSISTENCY, ROLLING
ALONG THE PICTURESQUE ROADS. THERE
IS A WIDE VARIETY OF SHOTS, INCLUDING
MID SHOTS OF THE TWO STARS, WIDE
SHOTS OF THE SETTINGS AND CLOSE UPS
OF THE TWO LOVERS. MOST OF THE
SHOTS ARE ROUGHLY 5-15 SECONDS
LONG, MEANING THE VISUALS ARE
SHOWN TO THE AUDIENCE WITHOUT
LOOSING THE STORY/ NARRATIVE.
THERE ARE OBVIOUSLY A LOT OF TWO-

5. REPRESENTATI
ON
THERE IS NOT MUCH VARIETY IN TERMS
OF RACE OR AGE, HOWEVER THAT IS
BECAUSE THE VIDEO IS MORE FOCUSED
ON THE NARRATIVE AND TELLING THE
STORY. WE MOSTLY SEE SMINO, WHO IS
AN AFRICAN-AMERICAN RAPPER AND HIS
LOVE INTEREST, WHO IS A BLACK WOMAN,
SO THE MESSAGE OF BLACK LOVE COMES
ACROSS

6. LIGTING &
COLOUR
THE LIGHTING IS GENERALLY LIGHT AND
COOL, WITH BRIGHT, NATURAL MIXES OF
SHADES, ESPECIALLY FOR THE SCENES
FILMED OUTSIDE.
AMBIENT LIGHTING IS USED FOR THE
SCENES THAT GET INTRODUCED
HALFWAY THROUGH THE VIDEO, WHERE
WARM TONES OF PINK, PURPLE AND
GREEN BLEND TO CREATE CONTRAST
WITH THE LIGHT, NATURAL SHADES OF
THE OUTDOOR SCENES.