Changing rules of journalism

1. JOURNALISM
Changing
HowTechnologyis
the Rules of

2. What’s so
DIFFERENT
??about the social web

3. Web 2.0 - the social web
Video by Dr. Mike Wesch

4. • CTX Homepage:
Aug. 15, 2000
• Statesman Homepage:
Then (Feb. 16, 1996)& Now
Reasons for the change:
• Move from HTML to XML
• Faster broadband
• Open-source technologies
• Cheaper data storage
The Web has changed

5. Hypertext Markup Language
Form & content inseparableHTML:

6. Easy to export content
Easy to create content
The Result:
Extensible Markup Language
Form & content separateXML:

7. • read only (passive)
• “professional” content
• limited user experience
• isolated
• control
• owning
• personal websites
• directories (taxonomy)
• read/write (participative)
• “amateur” content
• rich user experience
• social
• trust
• sharing
• blogs
• tags (folksonomy)
Web 1.0: Web 2.0:

8. Loss of Control
• Orgs & the media don’t have full control over
messages any longer
• Crowds create content/messages
• Audience expectations have
changed

9. The Power of Social Media
New Challenges & Opportunities

11. Dell Hell StoryJeff Jarvis vs. DELL

12. Types of Media

13. • popularity ratings/voting
• comments
• polls
• user-generated content
Interactionfrom monologue to dialogue
The New Web: