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Product management perspective for engineers


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This quick presentation tries to help non-Product-Managers in software think from a Product Manager's perspective. It helps them see a problem the way a PM would, and tries to help them apply basic principles of Product Management to engineering problems in general.

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Product management perspective for engineers

  1. 1. What Product Management Is Not
  2. 2. <ul><li>A few thoughts around the product management perspective. </li></ul><ul><li>Key philosophies if you will. </li></ul>Amarpreet Kalkat Co-founder & Chief Technologist @ Ciafo
  3. 3. <ul><li>Thinking from customer's point of view </li></ul>
  4. 4. <ul><li>Thinking from customer's point of view </li></ul><ul><li>Pool all customer problems as if they were your own and you were the only customer. </li></ul><ul><li>And then say which one is how important to you. </li></ul>
  5. 5. <ul><li>Thinking in terms of impact, not effort. </li></ul>
  6. 6. <ul><li>Thinking in terms of impact, not effort. </li></ul><ul><li>Put a value on every feature request and be ready to trade off one with another. </li></ul><ul><li>Then put a timeline on the value, and maximize the multiple. </li></ul>
  7. 7. <ul><li>Thinking in terms of output, not input. </li></ul><ul><li>Imagine how your product would be used by customers, not how you would build it. </li></ul><ul><li>Don’t forget the implications for other teams and stakeholders. </li></ul>
  8. 8. <ul><li>Phase the big feature requests. </li></ul>
  9. 9. <ul><li>Phase the big feature requests. </li></ul><ul><li>Tell your PM to break down the problem into smaller sub-problems and phase them in. </li></ul><ul><li>Apply the learnings from one effort to the next one, its easy to forget good things. </li></ul><ul><li>Incidentally, that is what agile was supposed to be about. </li></ul>
  10. 10. <ul><li>Put a good face to a good solution. </li></ul><ul><li>For consumer products, it’s the UI. </li></ul><ul><li>For developer focused products, documentation and rich collaterals is the UI. </li></ul>
  11. 11. <ul><li>It is your feature. Own it. </li></ul>
  12. 12. <ul><li>It is your feature. Own it. </li></ul><ul><li>Play the Product Manager for your feature, or your module. </li></ul><ul><li>Ask the right questions, some of them listed in this slide deck. </li></ul><ul><li>Do you really do it? </li></ul>
  13. 13. <ul><li>In the end… </li></ul>
  14. 14. Thanks for dropping by.