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Funnel Analysis
What is Funnel Analysis?
Funnel analysis involves using a series of events that lead towards a defined goal, like from user
engagement in a mobile app to a sale in an eCommerce platform or advertisement to purchase
in online advertising.
◦ Current conversion rates
◦ Current dropoff rates
How it will help you
By constantly measuring this funnel, you can see how the changes you make affect
user behavior.
Fixing the dropoff: Move through your funnel and think about the bottlenecks objectively.
◦ Do you require registration to continue?
◦ Is there an obvious way to continue?
◦ Is there something wrong with the design on that page?
Conclusion
By constantly tweaking and measuring, you should be able to really improve your number of
conversions.
References
◦ https://blog.mixpanel.com/2009/06/10/introduction-to-analytics-funnel-analysis/
◦ https://en.wikipedia.org/wiki/Funnel_analysis
◦ https://www.youtube.com/watch?v=6IzxqN0WLjM
◦ https://www.youtube.com/watch?v=qAHJU-9XTtQ

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Funnel analysis