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MKT271 –
P R I N C I P L E S O F M A R K E T I N G
P R O F E S S O R : A N N E W O L F
RESEARCH SHORTCUTS
L I BRARY FAC UL...
RESEARCH ASSISTANCE
Face to face
24/7 chat
Phone: 480-423-6650 (SCC Library)
480-423-6638 (my office)
Make an appointm...
OBJECTIVES
Learn shortcuts to:
• Correct APA citation format
• Basic business reference sources that will help complete
yo...
CITATION HELP
Get help with APA style
citations here
RESEARCH GUIDES
CHOOSE MKT271 FROM THE CLASS LIST
MKT 271 RESEARCH GUIDE
5 marketing environments
Competitive
Economic
Political and Legal
Social/cultural
Technological
Complete the workshe...
SCC FULL TEXT DATABASES
• LexisNexis
• Business Source Premier
• Business Abstracts with Full Text
• National Newspapers -...
LEXISNEXIS
• Academic Search—search everywhere
• Search by subject or topic: News, Legal and Company
Info
• Sources – use ...
BUSINESS SOURCE PREMIER
• Keyword search (Basic)
• Subject search (Advanced)
• Company searches
• Industry searches
• SWOT...
BUSINESS FULL TEXT
• Advanced Search Features
– Use document type to search for corporate profiles or product
evaluations
NATIONAL NEWSPAPERS
• National Newspapers –
includes the Wall Street
Journal and the New
York Times
– Advanced search –
Co...
STATISTA
VALUELINE
POLITICAL, LEGAL,
REGULATORY ENVIRONMENT
• Congress.gov – Library of Congress index to U.S. government
publications/record...
SOCIAL/CULTURAL
ENVIRONMENT
• Sperling’s Best Places – provides data on thousands
of metro areas, cities, and neighborhood...
ONESEARCH: TRENDS
THANK YOU FOR YOUR
ATTENTION
Visit or Call us at 480- 423-6650
Chat with a Librarian
Mkt271 wolf  mb_sp2017
Mkt271 wolf  mb_sp2017
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Mkt271 wolf mb_sp2017

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Library research tutorial for marketing class.

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Mkt271 wolf mb_sp2017

  1. 1. MKT271 – P R I N C I P L E S O F M A R K E T I N G P R O F E S S O R : A N N E W O L F RESEARCH SHORTCUTS L I BRARY FAC ULT Y: M A R S HA B A L L A RD m a r s h a . b a l l a r d @ s c o t t s d a l e c c . e d u 4 8 0 - 4 2 3 - 6 6 3 8
  2. 2. RESEARCH ASSISTANCE Face to face 24/7 chat Phone: 480-423-6650 (SCC Library) 480-423-6638 (my office) Make an appointment: marsha.ballard@scottsdalecc.edu Research guide: http://library.scottsdalecc.edu/MKT271
  3. 3. OBJECTIVES Learn shortcuts to: • Correct APA citation format • Basic business reference sources that will help complete your assignment • Journal/magazine articles –including OneSearch • Newspaper articles • Quality Web resources
  4. 4. CITATION HELP Get help with APA style citations here
  5. 5. RESEARCH GUIDES
  6. 6. CHOOSE MKT271 FROM THE CLASS LIST
  7. 7. MKT 271 RESEARCH GUIDE
  8. 8. 5 marketing environments Competitive Economic Political and Legal Social/cultural Technological Complete the worksheet and cite sources using correct APA style SITUATION ANALYSIS
  9. 9. SCC FULL TEXT DATABASES • LexisNexis • Business Source Premier • Business Abstracts with Full Text • National Newspapers -- (Wall Street Journal, Washington Post, New York Time, Los Angeles Times, and Christian Science Monitor and the Arizona Republic) • Statista – statistics, but also industry dossiers, infographics, and more • ValueLine – rates and reports on companies in terms of their investment potential, but can be used for industry overviews
  10. 10. LEXISNEXIS • Academic Search—search everywhere • Search by subject or topic: News, Legal and Company Info • Sources – use Find or Browse
  11. 11. BUSINESS SOURCE PREMIER • Keyword search (Basic) • Subject search (Advanced) • Company searches • Industry searches • SWOT Analysis • Country Reports • Market Research Reports
  12. 12. BUSINESS FULL TEXT • Advanced Search Features – Use document type to search for corporate profiles or product evaluations
  13. 13. NATIONAL NEWSPAPERS • National Newspapers – includes the Wall Street Journal and the New York Times – Advanced search – Corporate/Org and NAICS search options
  14. 14. STATISTA
  15. 15. VALUELINE
  16. 16. POLITICAL, LEGAL, REGULATORY ENVIRONMENT • Congress.gov – Library of Congress index to U.S. government publications/records • Electronic Code of Federal Regulations Example of a specific agency • Food and Drug Administration
  17. 17. SOCIAL/CULTURAL ENVIRONMENT • Sperling’s Best Places – provides data on thousands of metro areas, cities, and neighborhoods.
  18. 18. ONESEARCH: TRENDS
  19. 19. THANK YOU FOR YOUR ATTENTION Visit or Call us at 480- 423-6650 Chat with a Librarian

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