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2011 State of Mobile Video


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Amani Channel's 2011 SoCon11 presentation on producing video with mobile/smart phones.
@urbanreporter or @visualeyemedia

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2011 State of Mobile Video

  1. 1. State of Mobile Video<br />By Amani Channel<br />@urbanreporter- @visualeyemedia<br />SoCon11<br />
  2. 2. Greetings!<br />Broadcast Journalist<br />Community/Content Manager<br />Vlogger<br />Video Producer<br />PR – Media Relations<br />Media Instructor<br />
  3. 3. Where Are We?<br />More Americans are watching mobile videos<br />Compared to traditional TV, the audience is small<br />Q2 2010 22-million people watched video (+43%)<br />Time spent watching: 3:37 min<br />Who’s watching? 13-17 (7:13), 18-24 (4:20), 25-34 (3:37)<br />Source: The Nielsen Company 12/8/2010<br />
  4. 4. Where are We?<br />35% of mobile usage is video streaming<br />YouTube is dominating:<br />13% of global mobile bandwidth<br />40% of mobile video streams<br /><br />Graphic courtesy:<br />
  5. 5. Best Camera Phones<br />iPhone 4 (AT&T)<br />LG Ally (Verizon - Android)<br />Nokia N8 (unlocked)<br />Samsung Focus (AT&T – Windows)<br />Samsung Nexus (T-Mobile)<br />Source: cnet<br />
  6. 6. Why Produce Mobile Vids?<br />Easy<br />Convenient<br />Shareable<br />Quality Image (HD)<br />Accessories<br />Edit<br />
  7. 7. Popular Mobile Video Communities<br />YouTube<br /> (live)<br /><br /><br /> (live)<br /> (live)<br />Stickcam (live)<br />
  8. 8. Sharing Mobile Video<br />E-mail - Most online video communities allow you to email videos to your account.<br />YouTube - Direct upload (iPhone & Droid) <br />Other sites: Smartphone applications<br />
  9. 9. How can video be used?<br />Vlog<br />Testimonials<br />Citizen Journalism<br />Interviews<br />Building Relationships<br />Memories<br />Branding<br />
  10. 10. Extras<br />Tripods, microphones and other accessories can enhance the quality of your video. (OwleBubo for iPhone<br />Mobile editing applications: Reel Director, iMovie <br />Video can be edited with NLE software<br />
  11. 11. Tips<br />Watch how you hold your camera/cell phone<br />Watch the lighting<br />If interviews are involved, capture good audio<br />Keep videos short 1-2 minutes max<br />If application links to Twitter, use hashtag when appropriate<br />Use video to share stories<br />Have fun!!<br />
  12. 12. Conversation<br /><br />@urbanreporter- @visualeyemedia<br />SoCon11<br />