Spreading your Message
Press Skills 101
By: Amani Channel
Media Matters
24hrs
Feed the Beast
A Day in the Life….
• Scan the headlines
• Make beat calls
• Morning meeting 8:30am
• Assigned Story
• Set ...
What Makes News?
• New information/Good stories
• Proximity
• Visuals
• Unusual
• Celebrity
• Political Significance
• Cri...
Get Covered
• Expert interview
• Eye witness/MOS
• Involved with the story
• Media covers your pitch
Pitching the Media
• Research outlets
• Build relationships
• Have a well thought out pitch or story
• Build a pitch list
...
Journalists vs PR
• Journos want the story
• PR wants the messaging/mention
• Journos ask the questions
• PR keeps to talk...
When the Media Calls
• Be available
• Look/Dress professional
• Expect to be asked anything
• Speak in sound bites (broadc...
When Controversy Strikes
• Don’t duck the media
• Don’t say no comment
• Consult with legal counsel/written statement
• Se...
How to Connect
• Atlanta Press Club
• Atlanta Association of Black Journalists
• Society of Professional Journalists
• Pub...
Remember
• Reporters are always looking for good stories
• Be helpful
• Understand the game
• Visual/Compelling/Interestin...
Thanks NLC Atlanta!!
Amani Channel
www.visualeyemedia.com
www.webvideochefs.com
(404) 213-2121
Press Skills - Media Relations 101
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Press Skills - Media Relations 101

  1. 1. Spreading your Message Press Skills 101 By: Amani Channel
  2. 2. Media Matters
  3. 3. 24hrs
  4. 4. Feed the Beast A Day in the Life…. • Scan the headlines • Make beat calls • Morning meeting 8:30am • Assigned Story • Set up shoot/head to location/ENG (electronic news gathering) • News at Noon • Continue ENG • Write/Voice/Edit • 5pm/6pm news
  5. 5. What Makes News? • New information/Good stories • Proximity • Visuals • Unusual • Celebrity • Political Significance • Crime/Violence/War • Controversy/Scandal • Good Will/Service
  6. 6. Get Covered • Expert interview • Eye witness/MOS • Involved with the story • Media covers your pitch
  7. 7. Pitching the Media • Research outlets • Build relationships • Have a well thought out pitch or story • Build a pitch list • Craft a press release/media alert • Pitch: Phone, email, in person
  8. 8. Journalists vs PR • Journos want the story • PR wants the messaging/mention • Journos ask the questions • PR keeps to talking points • Journos want the truth • PR wants their truth
  9. 9. When the Media Calls • Be available • Look/Dress professional • Expect to be asked anything • Speak in sound bites (broadcast)
  10. 10. When Controversy Strikes • Don’t duck the media • Don’t say no comment • Consult with legal counsel/written statement • Self produce statement/YouTube
  11. 11. How to Connect • Atlanta Press Club • Atlanta Association of Black Journalists • Society of Professional Journalists • Public Relations Society of America (GA Chapter)
  12. 12. Remember • Reporters are always looking for good stories • Be helpful • Understand the game • Visual/Compelling/Interesting stories get covered • Relationships are key
  13. 13. Thanks NLC Atlanta!! Amani Channel www.visualeyemedia.com www.webvideochefs.com (404) 213-2121

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