Marketing -Chanel

Marketing -Chanel
CHANEL PERFUME
INTRODUCTION
The success of Chanel Perfume traces its roots back to 1870, when Ernest Wertheimer moved from Alsace, France to Paris during the Franco Prussian
War. Shortly, after his arrival he purchased an interest in a French theatrical makeup company called Bourjois. Bourjois successfully introduced dry
rough to the European market in the 1890's. The company grew rapidly, and by the early 1920's Bourjois had begun making and distributing skin
creams from his Rochester, New York, plant for cosmetic industry giant Helena Rubenstein. Through the Wertheimer family would control the finances
of Chanel from its inception, the impetus and creative vision for the company came from Coco Chanel. Theophile Bader, founder of ... Show more
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" A few year ago, it used to be that fragrance would come out, slowly build up sales, and perhaps after three or five years you would start seeing
some attrition. Now a fragrance comes out and often by the second year its either off the shelves or posting double–digit declines in sales."
To make things worse, the perfume market is also suffering from slower growth than some other segments of the beauty industry. L'Oreal's fragrance
division was its slowest–growing cosmetics' business segment in 2005. Comparable perfume sales at the group rose 1.3% to $1.47 billion ($1.93
billion) in 2005, compared to growth of 8.9% for skincare and 5.6% for hair care. In France, the world's largest perfume market, sales were flat in
2005. At U.S. department stores, sales rose 3% to $2.94 billion, according to market research firm NPD. The Luxury Brand Market Analysis is the only
study of wealthy consumer awareness and buying behavior of luxury women's fragrances. Wealthy consumers mentioned Chanel (in the aggregate) as
the most often recalled brand (unaided) when asked which luxury fragrance brands come to mind. It was also the highest ranking brand for market
share, purchase consideration and most recent purchase. "With the hundreds of choices wealthy consumers have for luxury fragrances, it's a tribute to
Chanel that their brand remains so dominant within this coveted segment," said Milton Pedraza, CEO of the Luxury Institute. " While
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Greek Photography Essay
***
"He was trying to cut to the heart of the matter...to understand what people's lives were really like under force of pressure. His work, in a way,
strips away the masks that we all wear, and in doing so reveals a kind of deeper humanity. I think that when photographers today, or artists or writers
or the public at large, look at his photographs, that this is what they'll really be able to take away from the work: this penetrating of the masks that we
all wear in order to hide ourselves." –Paul Roth, curator of Photography at Corcoran Gallery in Washington D.C.
The photograph of Richard Avedon "Carmen" is considered a masterpiece and a real symbol of elegance, simplicity andfashion art. Every detail of the
photograph is fabulous. The ... Show more content on Helpwriting.net ...
Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live." –Gianni Versace
50 years of the twentieth century were the last great decade of high fashion. At that time designers have acquired great importance. Their extravagant
ideas had an impact even on fashion for the masses.
Etalon Beauty in 1950s was thin waist, ample bosom, the royal carriage and sloping shoulders. It was the new trend in fashion called "New Look"
introduced by Christian Dior in 1947.
New era in fashion had come. After a concise poor clothes wartime women like soft silhouettes and plenty of tissues. Feminists, said that the new
silhouette carries no progress: "The new–look reminiscent of a bird in a golden cage." But that is exactly what many women want after the horrors of
war to be protect, tenderness, not responsible for anything. A few years later the direction of New Look has become a matter of course. It was seen as
the promise of well–being, exhilaration, elegance, served as a stimulus to development.
"A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes."–
Christian

Comparing The Interlopers By Saki And Mending Wall
A famous quote by Gianni Versace, the founder of one of the most successful fashion companies in the world, "Don't be into trends. Don't make
fashion own you, but you decide what you are." A quote that deeply connects to The Interlopers by Saki and Mending Wall by Frost. In The
Interlopers, two guys Ulrich and Georg have quarreled since birth. This is because their grandparents argued over who the forest belonged to. They
went to court and it was settled to Ulrich's grandpa the argument continued to go on. In Mending Wall, two neighbors plan a day every year to mend
their fence because of the winter ruining portions. The speaker's neighbor's father had always told him good fences make good neighbors. Through
Saki and Frost's development of

Postmodernism Versace
Postmodernism Versace Introduction The passageway of modernism has introduced innovative components in the development of an individual's
personality. The identity character as a social construct is highlighted through the effect that fashion has brought in, experimenting, producing and
changing individual identity. The style and appearance of an individual is a portion of the fashion's period and usually refers to the possibility of people
to utilize fashion industry products. This takes place just like any other consumer good that can be modified with respect to the prevalent societal
codes. The modifications can be made either through surpassing or through copying them. Modern fashions are part of postmodernism. This is in the
view of the fact that developments and growth in the fashion industry accompany and express development of the society through embracing
postmodernism. Developments in the fashion industry offer options regarding styles, image and clothing through rejecting the options presented in
modernism. This paper discusses Versace designs and their relationship to postmodernism. Postmodernism Postmodernism refers to a broad term used
to explain movements in philosophy, art, music and critical theory. Postmodernism is viewed as a reaction to the pioneering modernist movement. In
literature and art, postmodernism responds against classical ideas. With respect to post–structuralism and structuralism, there is a great difference
between postmodernism

Essay On Kate Spade
The fashion world is driven by some of the most inspiring and creative designers whose designs have been appreciated by all and sundry. Check out
the top 10 fashion designers in the world, who have given a new dimension to the world of fashion.
Marc Jacobs
A top–notch Americanfashion designer, Marc is the head designer of famous brands Marc Jacobs and Marc by Marc Jacobs. Previously, he was the
creative director of French design house Louis Vuitton and his designs turned Louis Vuitton into a fashion powerhouse from a luggage firm.
Kate Spade
If you love handbags, then Kate Spade is definitely your best friend. Born in Kansas, Kate started her journey in the fashion world by designing
handbags and co–founded Kate Spade Handbags along ... Show more content on Helpwriting.net ...
He is credited for inventing the first polo style logo for women's suit that was designed around the men's classic style. This became a rage and he is
one of the first fashion designers to formulate the short sleeve shirt with the polo emblem.
Giorgio Armani
Giorgio has been in the fashion world for over four decades and he is known for his clean, tailored lines. He began his career as a window dresser and
later shifted his focus to menswear. Giorgio is also known for his marketing skills in the fashion world.
Betsey Johnson
A famous American designer, Betsey is known for her feminine and whimsical designs. She designed her first line of clothes way back in 1970 and
they became hugely popular among rock and roll musicians. She has also forayed into designing bags, accessories and scarves.
Karl Lagerfeld

Karl is a renowned German fashion designer, whose trademark high starched collars, black glasses and white hair make him easily recognizable in the
world of fashion. Karl is also a well–known artist and photographer.
Jean Paul Gaultier
A famous French fashion designer, Jean served as the creative director of HermГЁs from 2003 to 2010. Apart from owning several labels, Jean has
also licensed a line of perfumes in association with Puig.
Article Source:

How Did Gianni Versace Impact The Fashion Industry
Sarah Gibson James Clark Honors English 9 December 13, 2017
Gianni Versace research paper
When thinking of influential figures of history, you may not immediately think of how much influence fashion had on the world but it often had as
many implications as any other subject. A leading figure in thefashion movement was Gianni Versace who effectively begun a whole new style of dress
and attire after making a name for himself. Gianni Versace then changed the fashion industry by his unique and remarkable designs therefore impacting
today's fashion. Even while in death he continued his legacy as it still impacted the industry.
Gianni Versace first started designing clothes when he was twenty two. He was hired by a local... Show more content on Helpwriting.net ...
He then decided to stay independent, also becoming one of the few large labels in control of the entire product cycle, from design to retailing. In
1982 Versace won a series of awards for the best fashion designer of the 1982–83 fall and winter collection for women. His fall and winter collection
included his now famous metal dresses that he was inspired with in London in 1980 by the punk fashions he saw during that time. In order to develop
the mesh material he worked with German engineers and in later collections made his metal dresses in varieties of different bright colors. Within the
same year he started designing costumes for the ballet "Josephslegende" and collaborating with a well known opera house called Teatro alla Scala.
Versace had felt that his action and involvement with costume designs had given his clothings a new and fresh attitude. In this line ofclothing that he
created it displayed the clothes needed for dance and demonstrated free movement for the dancers. He continually created and showed off many of
his designs in many more famous ballet and operas. Later on in 1989 Versace conveyed a new line called "Versus" which was a line reaching out
towards young people which expressed an alternative to ordinary and standard ways of

Difference Between Modernist And Modernism
Modernist & Postmodernist
Design in 20th century is influenced on modernist and postmodernist philosophies. Before development of Modernism, taste was dictated to the
wealthy classes by the whims of the king or other Г©lite figures (emperors come to mind). Tradition was the dictated rule and deviating from that
resulted in ridicule. The idea of Modernism was the basis for 20th Century design, fashion and art. It still affects us today.
Ironically, Modernism evolved from looking to the past, at a time when mass production and consumption had taken over from style and taste. In the
mid–19th Century, groups of designers rebelled against mass production and used the best of what the past could offer to bring a 'new' attitude towards
taste and style. ... Show more content on Helpwriting.net ...
Post–modernism is made up of many sub–cultures and genres with different particular aims. The best, simple definition which we can use is that
post–modernism is a reaction against modernism and responds to the social and political issues of today. Modernism was destined to disappoint as it
continued to preoccupy itself with the reductionist chase for empirical fact. Post modernism often produces what appears to be fiction which grows or
matures towards fact.
Postmodernism shattered established ideas about style and brought a radical freedom to art and design. At its height in the 1980s, postmodern designers
such as the Memphis group, Alessi and Arad, contributed to the new wave: a few thrilling years when image was everything.
Postmodernism challenges the traditional cultural values of today's societies, in particular, western society. Life today is radically different to what
it was fifty or even thirty years ago. The traditional values of marriage and family no longer exist; with women having the same status in the work
place as men and also not settling down until later in life. A lot of couples choose not to have children at all. Religion also has less of an effect on
society as it used to, it is almost becoming irrelevant to many people. Postmodernism has become a description of these shifts in contemporary society
and

Loyalty And Loyalty In Beowulf
Beowulf is an old English poem written by an anonymous poet from the Anglo–Saxon era. The poem is about a strong warrior that conquers monsters
and eventually goes on to become King. His kingdom is being destroyed by a monsters and Beowulf uses his power and bravery to annihilate all of
them. Beowulf's first warfare was against Grendel, which is a monster that has been destroying the Sclydings. Beowulf battles Grendel in the Mead
Hall at Herot and tear's off Grendel's arm, almost instantly killing it. Grendel's mother striked at the Danes to get back at them for killing Grendel
but, Beowulf followed her back to her home and killed her. One important idea in this story is that loyalty is everything. For example, Beowulf is
loyal to Hrothgar when he agrees to help get rid of Grendel, who has been destroying the mead hall for the past twelve years. This is important
because loyalty will always be important and it will take you far in life. Beowulf was rewarded with becoming king because he was brave and
loyal. When you're loyal, you receive things in life that can change your life and will keep you in good standing with people and you never know
when you will need them to do something for you. The Wife of Bath's Tale: A knight assaulted a young woman during the time of King Arthur. He was
sentenced to death but, the queen begged King Arthur to reprieve his life. The Queen was then liability of the knight's life. She then gave him a riddle.
The Queen asked him to find the

The Punk Subculture
The punk subculture was one of the influential revolutions on the 20th century, which originated in in the 1970s and spread across countries that
included the United Kingdom, the United States of America and Australia. This subculture was based on a loud, aggressive genre of music called
punk rock, and it intended to gain individual freedom for the working class. This essay explains the journey from the evolution and widespread of the
punk subculture in the UK in 1980s. As the title suggests, punk fashion has been ruptured, tweaked and re interpreted by individuals and fashion
designers over and over again, and its style has been re adapted to juxtapose on contemporary trends.
The term "subculture" refers to a group of people who have similarities between them, and these similarities distinguish them significantly from other
social groups. The similarities do not mean religious or political affiliation. These groups have different beliefs than the main culture and are youth
oriented. These subcultures have their own styles of music, ideology,... Show more content on Helpwriting.net ...
The teddy boys in the 1950s and 60s wore Edwardian suits and cropped hair, and created violence on the streets. Next were the Mods and the
Rockers of the 1960s, the former dressed up in tailored suits and desired to be the upper class whereas the latter wore leather jackets and went against
the upper class principles. Britain's declining economy and the immigration of foreigners led to the emergence of the violent Skinheads who were
extreme nationalists and racists. British media theorist and sociologist Dick Hebdige wrote in his book subculture: the meaning of style that "we are
interested in subculture , the teddy boys and mods and rockers, the skinheads and the punks – who are alternately dismissed, denounced, canonized;
treated at different times as threats to public order and as harmless buffoons (1979,

The Evolution Of Music And Its Ability
The evolution of music and its ability to have multitudinous uses is what makes the notion of music unique when compared to anything else.
Communication was one of the first uses of music. Utilizing music as a style of communication required the creation of complex and subtle acoustic
techniques, each with the purpose of articulating a specific idea. These musical gestures developed from manipulations of the various parameters of
music. When Guido D 'Arezzo first improved and reworked standard notation by adding time signatures and inventing solfege in 1000 CE, this was the
beginning of music taking on the form of art. As musical advances continued many elite composers began to arise. Music was then employed as a form
of expression, representing joy, sorrow, and pain. Music can also paint scenes and take the listener to distant places; however, this requires an
experienced composer, who can manipulate pitch, tempo, dynamics, instrumentation, texture, and form. If the composer can exploit these properties of
sound and music to paint a vivid world of emotions, he can paint a musical masterpiece. This use of musical gestures is prevalent throughout Western
composition, particularly in the form of program music, "which is a piece of instrumental music, usually for symphony orchestra, that seeks to
re–create in sound the events and emotions portrayed in some extra musical source: a story, a play, a historical event, an encounter with nature, or even
a painting" (Wright). When

The Unattainable Standards of the Fashion World
Most people think of the fashion industry as a materialistic world of extravagant, overpriced, un–wearable clothing. Where anorexic, and yet extremely
beautiful women use their looks to sell you a product that they themselves probably don't even like. They think of an industry that sets the most
unattainable standards and lowers the self–esteem of young women to zero. They think of it as a world where everyone is judged and no one will ever
be pleased...and in the end none of it even matters because they're all just clothes, but I do not.
You may be asking yourself, "Why isfashion important?". Clothes are not just clothes. They aren't just what you wear. Clothes are personal and
intimate. The clothes you wear send a public message to others about the way you see yourself (regardless of whether or not you want them to). It's
really all about branding. From the minute you take the hanger off the rack, you are creating an image. Clothes can even transform you, that shirt you
just "threw on" this morning can give you an enormous boost of confidence. How powerful is it that a piece of fabric can make you look and feel
differently.
iThere are many in the industry that truly possess great personal style and have major influence in the fashion world. From the red carpets to street
style, these ladies can do no wrong. One major movie starlet, Jennifer Lawrence, has become quite the fashionista. What she'll wear next, there's no
way to tell, but it'll most definitely be Dior. J

The Role Of Gender And Gender Inequality In Ancient Greece
From ancient times the woman was perceived and acknowledged as inferior to men. The female element in ancient Greece was a significant part of
the procreation and a form of entertainment. For example, the hierarchical character of Aristotle has played an significant role in reducing the
women's value and role in society. The intended purpose of the female gender was to be a keeper, to clean and cook while the male was the provider
with less emotions. However, this socially structured vision is strongly based on gendered appearance without questioning the confines of the self
expansion and individuality.
Performing gender has been habitually implemented on daily basis perhaps until the first feminist movement in the 1800s which lead society to
question gender inequality and androcentrism.
Furthermore, identity has been ingrained in the royal family through performed gender and iteration of act serves to perpetually reproduce. But is
gender only a narrative which fortify expectations and stereotypes of what means to be a male or female?
The princess of Wales, Diana Spencer is a quintessential example of the blending genders in modern society and brought a new life to the Monarchy.
She has made a significant change in our perception and her character contained every attribute that a role model should exhibit.
Coming from an aristocratic family with initially a country girl like style, her identity transformed into a sophisticated, honoured princess and beloved
mother. With grace and style, Diana changed the 19th century anachronism of the British Monarchy to the attainable modern institution that it is today.
She was a representation of a supremely regal woman who stood by her husband's side hence, independently continued to establish her identity alone
after their divorce.
On daily basis, she had numerous roles and activities starting from a loving mother,inspiration to the world, organizer of charities and many other
royal duties. The Princess of Wales was not a puppet of the Royal family, she had a determined personality to make a change for a better world. Her
compassion and hope played a core role in illustrating her social and political eminence.
In a way, she used the press to shape her own image

Black 22 Year Old Fashion Designer / Model
SHERAE, Black 22 year old fashion designer/ model. She's engaged to be married and is very navie.
LISA,White 26 year old owner of fashion company. Raised in orphanage with SHERAE and is like her big sister.
Setting
At the Bridal Shop. Dress shopping
Lights up revealing SHERAE and LISA shopping for LISA's wedding dress.
SHERAE
OMG!! I can't believe I'm getting married to the most amazing man in the world.
LISA
Psssh!!! Girl please that man ain't shi–– let me stop.
SHERAE
Girl don't play, but what do you think about this dress?
LISA
I think you're too young to be getting married.
SHERAE
Why do you always do this?
LISA
Do what baby sis? Tell the truth.
SHERAE
I don't understand why you just can't be happy for me.
LISA

I been looking out for you since you were two years old, I don't want to see you made a fool by some man or should I say some cat.
SHERAE
Cat? (laughs) Don't you mean dog?
LISA
Honey, dogs are a mans best friend and are very loyal. Now cats they stray.
SHERAE
You have no chill sis.
(Sales person enters to take SHERAE to try on her dresses)
LISA
(After a moment.) Sherae if you don't get out here so I can see you in this dress. Bring ya skinny self on.
(SHERAE comes out of the dressing room and spins for LISA.)
SHERAE
So how does it look?
LISA
It looks like you got five more minutes before the clock strikes twelve...Cinderella
SHERAE
(Glares at Lisa) Well I like it. It's an original Vera Wang.
LISA
Girl it could 've been made by Donatella Versace

Luxury Good and Gucci
Company Profile
Gucci group is one of the world's leading multi–brand luxury goods companies. Thanks to a clear strategy and a set of unique competitive advantages,
the group has developed and strengthened a prestigious brand portfolio, broad product range and extensive geographical presence worldwide.
The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive, specific role. Gucci, Bottega Veneta
and Yves Saint Laurent are the engines of organic growth. Boucheron offers complementary expertise in segments like jewellery and watches.
Balenciaga, Stella McCartney, Alexander McQueen and Sergio Rossi are cutting–edge brands with high potential for long–term growth.
Gucci group ... Show more content on Helpwriting.net ...
This strategic partnership represents the materialization of a shared vision regarding long–term growth prospects in the Haute Horlogerie Segment.
2009 Feb:
BE dat &co. the niche young mono–product brand is sold to Malaysia based luxury Concepts Wathes & Jewellery in partnership with brand's current
acting–CEO Viviane Fankhauser and will continue to design, market and sell luxury swiss watches under the Bedat&co brand.
The House of Gucci, better known simply as Gucci (Italian pronunciation: [ЙЎuttКѓКѓi]), is an Italian fashion and leather goods label, part of the
Gucci Group, which is owned by French company Pinault–Printemps–Redoute (PPR). Gucci was founded by Guccio Gucci in Florence in 1921.
Gucci generated circa в‚¬2.2 billion worldwide of revenue in 2008 according to BusinessWeek magazine and climbed to 41st position in the
magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand. Gucci is also the biggest–selling Italian brand in the world.[2] Gucci
operates about 278 directly operated stores worldwide (at September 2009) and it wholesales its

I Am A Designer At Heart. I Started As A Graphic Designer
I am a designer at heart. I started as a graphic designer fiddling with Adobe Photoshop and applied my skills in Adobe InDesign for school publications.
As I grow as a designer, my perception of design has evolved into a vehicle for problem–solving and innovation across disciplines. I love everything
about design: how we interact with it and how we manipulate it; how we affect design and how design affects us in turn. I value the design process as
a way of thinking and improving, of learning how to create for ourselves and make our own mistakes. Design takes all the thoughts floating inside my
head and makes visual sense of them.
Design functions as an ongoing, evolving conversation between art and technology. Graphic design principles ... Show more content on Helpwriting.net
...
We always seek to make our designs as beautiful as they can be. I am eager to discover what the cities of Milan and Siena are trying to communicate
through their design–to the unfamiliar visitor, to the long–time resident, or to the curious explorer.
I am most excited about the part of the summer where we are tasked with designing a logo for the program. Logos are engineered to convey as much
information as possible with as little space or decoration as acceptable. Logos must be visible and readable on a small scale, yet also attractive
enough to capture the attention of audiences on a large scale. I love logo design for what it represents: the first, most essential line of communication
between the brand and the audience. I am intrigued by the opportunity to form my own thoughts and attitudes about the program, its coursework, and
Italy itself as it relates to my own identity. The logo will be a visual hybrid representation of my existing design background and the experiences I will
gain over the summer.
I am similarly fascinated by identity design. Identity design is the careful balancing act of presenting something that is both cohesive and
comprehensive yet also wholly captures the essence of the brand. It must bridge the gap between originality and marketability. I have tinkered with
concepts of identity design by creating mock–ups for fictional brands. I tried to

Personal Statement: Windows Art Class
I was introduced to the world of art by my elementary art teacher. During my fifth grade art class, my art teacher pointed out my talent and offered
me to take Windows Art prep class. Windows Art prep class prepared students with the portfolios for middle school Windows Art. After I got
accepted to take Windows Art, I had to decide between two middle schools. I decided that I want to try out and during two years in Windows Art
class I developed an interest in art. End of seventh grade, unfortunately, I had to move to a state of Michigan due to my father's job. During first few
years after I moved, I focused primarily on academics, being my father wasn't supportive of me pursuing art as a career. Although I tried to work hard
in high–school, I struggled during my underclassmen year because I couldn't find interest in school–work.... Show more content on Helpwriting.net ...
In the class, I had a assignment where I had to design an advertisement poster for famous brands, and during research, I came up cross a quote from
famous fashion designer, Gianni Versace, "Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to
express by the way you dress and the way to live." This quote made me to decide who I am. From this I was aware of fashion. I was able to convince
my father for my career as a Fashion Designer. I see change in his attitude of being more supportive than before. He talked proudly about my work to
people and it motivated me to work harder to validate that I made the right

Luxury Good and Gucci
Company Profile Gucci group is one of the world's leading multi–brand luxury goods companies. Thanks to a clear strategy and a set of unique
competitive advantages, the group has developed and strengthened a prestigious brand portfolio, broad product range and extensive geographical
presence worldwide. The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive, specific role.
Gucci, Bottega Veneta and Yves Saint Laurent are the engines of organic growth. Boucheron offers complementary expertise in segments like jewellery
and watches. Balenciaga, Stella McCartney, Alexander McQueen and Sergio Rossi are cutting–edge brands with high potential for long–term growth.
Gucci group has... Show more content on Helpwriting.net ...
At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though Rodolfo contributed less to the company than Aldo
and his sons did.At this time Aldo initiate his grandson Uberto Gucci to join the family company , where in the 1984, takes the leads as
VicePresident in the GUCCI PARFUMES BRANCH. In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster the
sales for the Gucci Perfumes sector, which his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, and pens, which
were priced at considerably lower points than the other items in the company's accessories catalogue. Aldo relegated control of Perfumes to his son
Roberto in an effort to weaken Rodolfo's control of the overall operations of the company. Though the Gucci Accessories Collection was well received,
it proved to be the force that brought the Gucci dynasty crashing down. Within a few years, the Perfumes division began outselling the Accessories
division. The newly–founded wholesaling business had brought the once–exclusive brand to over a thousand stores in the United States alone with the
GAC line, deteriorating the brand's standing with fashionable customers. "In the 1960s and 1970s," writes Vanity Fair editor Graydon Carter, "Gucci
had been at the pinnacle of chic, thanks to icons such as Audrey Hepburn, Grace Kelly, and Jacqueline Onassis. But by the 1980s, Gucci had lost

Italian Firms in America, Issues and Possible Solutions Essay
Many people have heard about Italy through the success of some of its famous luxurious brands such as Gucci and Ferrari. Behind this eminent
success there is a culture of combining tradition, heritage and innovation. In what follows I will present some examples of such combination. And I
will also discuss some of the problems that Italian firms face and propose some element of solutions to these issues.
Italian firms are renowned for being small and family–owned. Yet some of them have managed to tackle and be successful on the global market. One
such firm is Fiat which specializes in vehicles manufacturing. The company was founded by Giovanni Agnelli in 1899. An interesting example of how
Fiat has used heritage and tradition is the fact ... Show more content on Helpwriting.net ...
Another major problem that Italian firms face is that of low–productivity. One way to tackle this problem is to increase the size of the firms or create
an environment where it easy to set up large firms. As written by R.A. in an article published in the Economist: "The productivity of European
firms with fewer than 20 workers is on average little more than half that of firms with 250 or more workers". And finally Italian firms face a lack
of competitiveness issues. A great example of this is the case of Gaggia. Gaggia is the company that created the revolutionary espresso machines.
However, it did not capitalize on this to take control of the growing markets of home coffee makers. As a result of this lack of competitiveness, it is
now mostly owned by a Dutch electronics company called Philips. I think this is clearly due to a lack of vision which is in turn due to the problem of
family–owned model of companies in Italy. Therefore, as a way to solve this problem I would again suggest that key leadership positions in those
companies be occupied by people who are not necessarily related to the owner. But instead by those who have the right skills and vision to lead the
company.
In summary, some Italian firms have combined heritage, tradition and innovation to create their unique recipe for success. However, some of them

Persuasive Essay On American Heritage Education
To the Scholarship Committee and Whoever This May Concern, "'For I know the plans I have for you,' declares the Lord, 'Plans to prosper you
and not to harm you, plans to give you hope and a future.'" (Jeremiah. 29. 11) However, these plans that the Lord has set for each and every one of
us, need not be the path we take to reach our destiny. Nevertheless, everyone is the master of his or her own destiny no matter what; however, a
pleasurable destiny begins with a pleasurable education. After all, education is the passport to a valued future. And I wish to attend a school that will
provide me with knowledge beyond compare. I wish to go to a high school that offers an excellent education, high moral and ethical standards for
everyone, valued staff members, and exemplary ... Show more content on Helpwriting.net ...
According to the American Heritage (Plantation) Edline page, "American Heritage School seeks to develop the full potential of each child to be an
active, intelligent, creative and contributing member of the society of the 21st century." And to do this, the Patriots provide extensive opportunities to
develop talents, abilities, and knowledge all while preserving a trusting and caring environment. However, the most vital reason of why I like American
Heritage is that this institution can easily display why they are such a great school. American Heritage places first in many competitions, whether it be
in the state or the nation, including Debate, Mathematics, National Merit Scholars, History, etc. If you can name the competition, chances are the
Patriots have won it in the past. That proves that this school is more show than talk. Most schools have a hard time trying to distinctively state why
their school is so good. But, American Heritage's modesty states everything. I am an individual who loves extracurricular clubs and programs. I have
attended a Debate course in Davidson College as part of Duke TIP; I have won second at

`` Project Classroom Makeover `` By Cathy Davidson Essay
As society advances and the boundary between people becomes seemingly less apparent, many individuals attempt to promote various plans based on
the concept of equality. Anyhow, many so–called egalitarian plans would inevitably result in failure because their proponents blindly believe in the
efficiency of equality. They neglect how people are motivated to improve and to test their limits by their instinct to compete. In her writing "Project
Classroom Makeover", Cathy Davidson proposes egalitarian plans consist of a "democratization of knowledge" (54) which depends on
crowdsourcing and "working together collectively" (51). In Davidson's perspective, problems will be solved by allowing everyone the equal
opportunity to express themselves. However, Karen Ho's research directly shows the impracticality of her plans by explicitly revealing the existence
of hierarchy in her writing, "Biographies of Hegemony". As shown by Ho's research, no matter how alluring Davidson's plans seem, they will not
come about. Because Davidson's idealistic plans disregard human beings' instinct to strive and fight for what they valued. Such egalitarian plans will
not be executed with hierarchy deeply rooted in our society, results precisely from human's desire to compete with each other. Although one often
blames the existence of hierarchy on factors such as discrimination and outside pressure, the essential cause of hierarchy is actually human's
competitive nature. Instead of wanting to share fair

Giorgio Armani Research Paper
Have you heard of Gucci, Versace, or Armani? Do you know what they have in common. Italy is one of the fashion capitals of the world. Italy is one
of the fashion capitals of the world. They have famous designers such as Giorgio Armani, Guccio Gucci, and Gianni Versace. Guccio Gucci is a world
wide famous fashion designer he is know for his shoes. Giorgio Armani is known for his suits. Gianni Versace is famous for his dress. All of these
fashion designers have worked with famous celebrities. All of the fashion designers were all born is famous cities in Italy. All of these fashion designers
have been running their companies for ages. Italy is one of the fashion capitals of the world. Italy has played a huge part in the world fashion industry ...
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Very interesting background and history. Fashion designer Gianni Versace was born on December 2, 1946, in Reggio di Calabria, Italy
(Biography.com). He was raiders in the world of design, learning his trade at the hands of a mother who ran her own dressmaking business. Versace
went to work for his mother after completing college (Biography.com). A designer to celebrities and royalty such as Princess Diana, Versace is
remembered for bringing vitality and art to an industry considered out of touch with street culture (biography.com). A remembership for Versace a lot
of companies tired to put his clothes in the Metropolitan Museum of Arts (biography.com). Versace's work was honored by a posthumous
retrospective held from December 1997 to March 1998 at the costume Institute of the Metropolitan Museum of Art in New York City. After his death,
his sister took over as head designer for the Versace label (Britannica.com). When Gianni went for his final fateful walk in South Beach to buy Italian
newspapers in New Cafe, despite the fact he was already a fashion legend, there was no bodyguard (Telegraph.co.uk). Versace was murdered in his
house in Miami on July 15, 1997 from a gunman named Andrew Cunanan (biography.com). Gianni Versace has many struggles and accomplishments in
his

Fashion History
Introduction What is fashion? Fashion is something we deal with everyday. Even people who say they don't care what they wear choose clothes
every morning that say a lot about them and how they feel that day. One certain thing in the fashion world is change. We are constantly being
bombarded with new fashion ideas from music, videos, books, and television. Movies also have a big impact on what people wear. Ray–Ban sold more
sunglasses after the movie Men In Black. Sometimes a trend is worldВwide. Back in the 1950's, teenagers everywhere dressed like Elvis Presley. Who
dictates fashion? Musicians and other cultural icons have always influenced what we're wearing, but so have political figures and royalty. Newspapers
and... Show more content on Helpwriting.net ...
In this period, sleeves were much wider, and capes, veils, chin straps, and head coverings were often worn. The styles of the late 1960's closely
resemble the Gothic Age with the exception– of seams instead of laced and tied garments. Renaissance By the High Renaissance period, the time of
the Eli2abethan Age and of Shakespeare, patterns were being experimented with and styles were changing. The waist was finally accented by boned
bodices, the hips flared out, necklines dropped low, and sleeves were padded in sections all the the way down the arm. The Spanish originated
farthingale was created at this time. The farthingale was thought to have been worn to hide pregnancies. Another garment that looked like a sleeveless
robe was worn over dresses and formed almost a hunchback appearance because of farthingale width at the hips. Cavalier and Baroque The Cavaliers,
living in the 17th century, wore breeches, mid–thigh length capes, and wide–brimmed hats. This look is closely associated with the "Three
Musketeers". Lace was also very popular at this time. Men wore wide lace collars, lace cuffs, and lace boot cuffs. Women also wore wide lace collars
on dresses with softer looks to them than those of the High Renaissance. Louis XIV The Cavalier styles were taken over by the wardrobe of King
Louis XIV of France. King Louis was said to have adored fashion and was always superbly dressed. He

Gianni Versace Murder
The eighteenth anniversary of Gianni Versace's death has past. Though I was only seven at the time of a murder, several years later I'd be learning
and reviewing his collections as my own preternatural interest in fashion was all consuming. In reading everything there was about the extravagant life
of Gianni Versace, I also learned of his murderer, Andrew Cunanan who eluded Police and lead them on what is deemed "the largest failed manhunt in
U.S History." I was reintroduced to this case when I happened to catch a documentary entitled "The Versace Killer" which provided me with some
insight into Andrew Cunanan and his many personas. After viewing this documentary I questioned the reasoning behind Versace's murder, which I
believe had to do... Show more content on Helpwriting.net ...
Gianni was everything Andrew WANTED to be. More so, both were similar in many ways. "They were both Southern Italians; Versace was
Calabrese, Andrew was half Sicilian. They both came from port cities and deeply catholic environments. They both started out at roughly the
same economic place, although Versace did not have the privileges of a Bishop's education. Yet here was Versace with a family he was proud of,
from whom he never had to hide his gayness; a loving longtime partner; and the riches of the world at his feet, including palazzos with views,
which could be filled at will with beautiful boys. Except for the boys, Versace's life sounded a lot like the life Andrew had wished for at age
thirteen when he wrote down his definition of success in his application to Bishop's. It was as if Versace had discovered the buried gold bullion that
Andrew's father was dreaming of excavating. (Orth, 1999) For Andrew, the Vanity Fair article profiling life at Casa Casuarina, Versace's mansion was
the final straw, what I believe, drove him to murder

Criminal Profiling Case Study
Profiling is the recording and analysis of a person's psychological and behavioral characteristics, it helps to assess or predict their capabilities in a
certain area or to assist in identifying a particular subgroup of people. Looking at the makeup of a crime can help to identify who the subject is. All
suspects have different signatures and modus operandi that connect crime to person, and it would not be successful without connecting the crime scene
to the background of a person through psychology. Below are three criminal cases that used psychology and criminal profiling to have a result in
successful trackings. The first case, that of Joseph Paul Franklin, also recognized as "The Racist Killer", was born into a poor Alabama family. He...
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The killings began in 1979 and went on for a long twenty two months. Looking at the victims of the killings, they all fit one profile, "young,
African–American males taken in public areas during daylight. "(Five). Although Williams was only convicted of the murders of two adults, he was
also thought to be the one behind the death of more than twenty others. The string of cases of the twenty others was known as the Atlanta Child
Murders, after the discovery of two young black children were found murdered and hidden under bushes. As more victims were being found, Williams
changed his modus operandi. He went from hiding the bodies to dumping them into the Chattahoochee River, allowing investigators to get a better
lead and staking out all 14 of the bridges above the river. "a group of law–enforcement officers on surveillance at the river heard a loud splash around
3 a.m. On the bridge, a car fled the scene, and the police pursued and pulled it over. The driver was Wayne Williams, a 22
–year–old black freelance
photographer. The police had no idea what the splash was at this point, so they had to let Williams go" (Wayne). Just a few days later a body was
found in the river, allowing investigators to call Williams back in for questioning. He was then arrested and given two subsequent life sentences for the
murder of two men, and not being convicted of the other twenty murders they thought to be connected to

How Did Madonna Influence Popular Culture
Lights and Cameras A new age, a new time, a new you. Now you can be the way you are, thanks to one special person, Madonna. From the 80s
through the 90s, "I stand for freedom of expression, doing what you believe in, and going after your dreams", Once said Madonna (BrainyQuote).
Madonna has influenced many people through fashion, religion, and helping girls be confident and self assured. From the 80s up through current day,
Madonna has made a mark on fashion. She started wearing religious jewelry, rubber bracelets, and headbands . Girl currently wear all of these, and a
popular example is lokai bracelets. Madonna also wore a "bride outfit" and rolled around on stage, which gave the image that white dresses were
okay to wear outside of weddings (Madonna). This is still recognized today. "She took the standard to which women could express themselves to a
new level" (Madonna's Impact). Madonna boosted others careers by wearing their new forms of fashion. ... Show more content on Helpwriting.net ...
No one has an exact meaning behind her songs. She simply lets the audience choose their own meaning to her songs. One thing one can see through
her songs is that she was always reinventing herself spiritually. She has changed her beliefs from many religions across the border including, Catholic,
Christian, Buddhist, and many more. Most people do not notice, but during the 90s, religion was a huge target in her songs. Madonna has had some
conflict because of her song "Papa Don't Preach" with the Catholic Church. In the song, they claimed she supported abortion and not preaching to the
church. This stirred up a large frown upon Madonna from the church. After all the chaos was over, some members of the church claimed the song was
a pro–life song to put less conflict on the church. Her songs hands down showed everyone that they should express their religion and beliefs to be who
they are (Madonna and

Medusa Research Paper
Medusa is best known for having hair made of snakes and the ability to turn anyone she looked at to stone, in terms to petrify, and mythologies continue
to evolve around Medusa's ancient and modern significance. At the Metropolitan Museum of Art on Fifth Avenue, New York viewers can explore,
connect, and analyze the vibrant pieces of Dangerous Beauty: Medusa in Classic Art by venturing into the Greek and Roman section on floor 1M
and be prepared to view gallery 172 with an open mind. The gallery organizer Kiki Karoglou created the exhibition to allow the viewers to examine
a wide range of works from various artists and time periods. There were a few pieces that were made by Domenico Marchetti, Gianni Maria Versace,
Antonio Canova, and many of the works were loaned by private lenders. The art of Head of Medusa, maker Studio of Antonio Canova (Italian,
Possagno 1757–1822 Venice) and Terracotta two
–handled vase (late 4th–early 3rd century B.C.) from Early ... Show more content on Helpwriting.net ...
The art details of Head of Medusa by artist and maker Benedetto Pistrucci and Carlo Giuliano 1840–50; mount ca. 1860, medium red jasper mounted in
gold white with enamel use of bright red and mixture of gold and white gives an energetic and capable of action of Medusa's social status as the gold
curvy contour embeds the myth of snakes as transformation, immortality, and white gold rimmed wings creates a circle on the frame purifies the
beauty within in the creature. As Bronze ornament from a chariot pole from Roman Imperial period, Bronze silver and copper (1st– 2nd century A.D.)
continue to create the dominance of solid colors with wavy hair and alignments to hypnotized, dilated pupils with fiery and lust, curvy lines drift of the
snakes (movements), circular frame of the art sustain the beauty and darkness that is within the creature inside and

Absolut Vodka
Brand Management and Communication Professor Sandor Czellar May 2010
ABSOLUT VODKA– BRAND ANALYSIS
TEAM 8 Julien Bruderer David Fleury Matteo Giabbani Fabrizio Padula Jonathan Queloz
Brand Management and Communication
Absolut Vodka– Brand Analysis
TABLE OF CONTENTS
INTRODUCTION ............................................................................................................................ 3 1. FIRM PRESENTATION
............................................................................................................. 3 1.1 The origin of the name
.......................................................................................................... 3 1.2 The new owner: Pernod–Ricard ... Show more content on Helpwriting.net ...
BrГ¤nnvin literally means "burnt wine" and is analogous to the German "Branntwein". The term is also used in Norway, Denmark and Iceland.
Afterwards Smith decided to switch the name to "Absolut Rent BrГ¤nvin" (Absolutely Pure Vodka), in order to market his much improved product.
Smith challenged the city of Stockholm 's liquor marketing monopoly with his superior vodka. It was sold at a lower price than the monopoly 's
product, just outside the city border. Smith even offered free boat rides to the distillery and "Rent BrГ¤nvin" made Smith a fortune. In 1917, the
alcohol industry in Sweden was monopolized by the Swedish government. Vodka was then sold nationwide under the name "Absolut Rent BrГ¤nnvin".
The name changed with intervals, Renat BrГ¤nnvin or Absolut Rent BrГ¤nnvin. In 1979, the old name Absolut was picked up when the upper–price
range Absolut Vodka was introduced.1 Until the 24th of July 2008 Absolut was owned by V&S Group, which was owned by the Swedish government.
That day the Government took the decision to sell the company to Pernod Ricard.
1.2 The new owner: Pernod–Ricard Before focusing our attention on the category brand itself, it is important to describe shortly the owner of this
alcoholic drink; Pernod–Ricard, who is a French

How Did Gianni Versace Change The World
Alex Pena
Coach Fox
English III – 6
1 March 2015
Gianni Versace Gianni Versace changed the world with his expensive clothing line and fashion; as a result of this fact, he deserves to have a
commemorative postage stamp in his honor. Gianni Versace was a very inspirational talent and dedicated person and for that reason that is why his
name is carried on so high in the fashion industry. He was inspired as a child and also very strongly inspired by the Greek ancient History. Gianni
Versace was born in Reggio Calabria,Italy on December 2, 1948. He attended Liceo Classico Tommaso Campanella where he studied the languages
of Latin and Greek and also the ancient times of them. The seed that was put in this very successful man was because he was born into a fashion
family. He was inspired because he was born into it. Versaces mother ran her own dressmaking business and after graduation high school Versace
went to go work for his beautiful mother. The business was always a family affair, his brother Santo Versace was working for him and so was his
sister, Donatella Versace would work alongside the both of them.... Show more content on Helpwriting.net ...
It wasn't until March of that year that year that he released his first signature collection. In September of that year his men's collection also released.
He became famous for his hard work and dedication through the years and with the help of his family he was able to make it big. He began designing
for famous people such as Actors, Actresses, Athletes, Celebrities, Important people. People would carry his clothing

Princess Diana's Positive Influences
There are many people in the world who are influential. These people impact the world in a positive way by inspiring people to follow there dreams,
overcome things that has happened, and being and influence or helping others. A person that shows these traits would be the one who gave all the
money she could to charity:Princess Diana. Princess Diana is influential because of her good character, remarkable acts, and her positive influences.
Princess Diana is influential because of her good character.On "Princess Diana short biography" In January 1997, she visited minefields in Angola to
inspect the clearing of landmines. After her death, the Ottawa treaty, was signed banning the use of anti–personnel landmines. Many agree that her
support and... Show more content on Helpwriting.net ...
She threw herself into charity work, in a very personal way by spending countless hours listening to individual stories and problems." She spend
many hours listening to everyone's stories and trying to help them in the best way possible. Also, it says in biography online " Her heart of
sympathy to many people, in whatever situation they were in. She often spent time visiting the homeless shelter, or terminally ill patent is in
various aspects. True these were often photographed, but this wasn't her motivation for seeing patients. She always comforted people who were
sick. They loved that because she was so kind and never gave up on them. Learning to give Says, the Elton John foundation raised over 2.1 million
dollars to support those vulnerable to HIV and people magazine established a Diana's fund for children infected by HIV. That's how much she would
give so kids could get better she would give anything to charity. Those are some examples of Princess Diana's remarkable acts and her willing to help
anyone she

Social Issues And Social Factors Of Hugo Boss AG
2.3 Social Factors
It is very important for Hugo Boss AG to manifest itself in changing tastes, purchasing behavior and hanging priorities. Especially due to
Globalization, society of every culture faces more or less same issues in smaller time frames that it was before. Social changes are preceded by
changes over time in a society's cultural values.
Consumers need different trends and styles. They do not need and want to wear the same styles every time. The lifestyle trend changes to an extent
every time. The type of goods and services demanded by the consumers is a consequence of their social positioning and their current attitudes and
beliefs.
New trend of 'Throw–away society' expands. People assume overconsumption being unnecessary and ... Show more content on Helpwriting.net ...
However, it brings benefits as gives more opportunities for advertisement campaigns that are not demanding but cost–effective. Through social media
the company can get to know its customers better.
At the same time, due to cultural differences, Hugo Boss AG should be very careful with advertisements. What is acceptable in one country might not
be in the other.
Talking about the image of the company, Hugo Boss AG was involved in the ethical conflict. After the Second World War
Hugo Ferdinand Boss was
punished for being a part of Nazi. He was classified as an active supporter of Nazism, was fined 100,000 marks, and was stripped of the right to vote
and run a business. In 1999, the company finally agreed to contribute to a fund that compensated former forced laborers. Though the conflict is solved
it still has a bad impact on company's image.
In September 2013, comedian Russell Brand was thrown out of GQ magazine's Men of the Year Awards after
–show for making jokes about Hugo
Boss, that was an event sponsor. While on stage, Brand told the gathered celebrities and politicians, 'If anyone knows a bit about history and fashion,
you know it was Hugo Boss who made uniforms for the Nazis.'

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